How to make your company unmissable! Flashes everywhere, loud, turned-up commercials appear on the screens. A day without advertising catching our eye is hardly imaginable in modern everyday life. Customer attention is a valuable commodity. But how can companies easily and effectively catch the eye of potential customers and convince them of their own product or service? In this book, online marketing expert Oliver Pott explains how you can achieve smart and sustainable visibility for your company in just six steps in order to address particularly relevant target groups and thereby significantly increase your sales. If you also master the three dimensions of valuable visibility – consisting of relevance, authority and storytelling – you can completely abandon flashy campaigns in the future and still remain visible and relevant.
As Noah and his family repopulated the earth, they passed on fascinating details of life before the Flood. These parallel the book of Genesis but diverge after Babel. Read these amazingly similar accounts from every part of the world. See how this informs your study of the Bible.
The first biography of the artist who “essentially invented indie and alternative rock” (Spin) A brilliant and influential songwriter, vocalist, and guitarist, the charismatic Alex Chilton was more than a rock star—he was a true cult icon. Awardwinning music writer Holly George-Warren’s A Man Called Destruction is the first biography of this enigmatic artist, who died in 2010. Covering Chilton’s life from his early work with the charttopping Box Tops and the seminal power-pop band Big Star to his experiments with punk and roots music and his sprawling solo career, A Man Called Destruction is the story of a musical icon and a richly detailed chronicle of pop music’s evolution, from the mid-1960s through today’s indie rock.
Their songs, played frequently on Soviet radio and purchased in the hundreds of millions, tell the story of Soviet popular culture since the death of Joseph Stalin, David MacFadyen discusses national identity, gender, and the development of celebrity in a socialist state, ultimately tackling the question of whether it is possible for artists to achieve genuine self-expression while under continuous political scrutiny."--BOOK JACKET.
"Murder, lust, shame, hypocrisy, and suicide are at the center of The Guiltless, Hermann Broch's postwar novel about the disintegration of European society in the three decades preceding the Second World War. Broch's characters - an apathetic man who can barely remember his own name; a high-school teacher and his lover who return from the brink of a suicide pact to carry on a dishonest relationship; Zerline, a lady's maid who enslaves her mistresses, prostitutes the young country girl Melitta, and metes out her own justice against the "empty wickedness" of her betters - are trapped in their indifference, prisoners of a sort of "wakeful somnolence." These men and women may mention the "imbecile Hitler," yet they prefer a nap or sexual encounter to any social action. Broch thought the kind of ethical perversity and political apathy exhibited by his characters paved the way for Nazism. He believed in the purifying power of writing and hoped that by revealing Germany's underlying guilt he could purge indifference from his own and future generations. In The Guiltless, Broch captures how apathy and ennui - very human failings - evolve into something dehumanizing and dangerous." --Book Jacket.
This book addresses the performance and dissemination of Greek poems of the seventh to the fifth centuries BC whose premieres were presented by a chorus singing in a ritual context or in secular celebrations of athletic victories. It explores how choruses presented themselves; individuals' and communities' roles in funding performances and securing the circulation of texts; how performances continued inside and outside family and city, whether chorally or in symposia, with the consequence that Athenian theatre audiences could be expected to appreciate allusion to or reworking of such poetic forms in tragedy and comedy; and how such performances contributed to transmission of the poems' texts until they were collected by Hellenistic scholars.
Even before the Beatnik Riots of 1961, New York City's Greenwich Village was the epicenter of revolutionary movements in American music and culture. But, in the early 1960s and throughout the decade, a new wave of writers and performers inspired by the folk music revival of the 1950s created socially aware and deeply personal songs that spoke to a generation like never before. These writers—Bob Dylan, Buffy Sainte-Marie, Janis Ian, and Phil Ochs, to name a few—changed the folk repertoire from traditional songs to songs sprung from personal, contemporary experiences and the nation's headlines, raising the level of political self-expression to high art. Message and music merged and mirrored society. In Music + Revolution: Greenwich Village in the 1960s, Richard Barone unrolls a freewheeling historical narrative, peppered with personal stories and insights from those who were there. Illustrated with contemporaneous portraits of the musicians by renowned photographer David Gahr, it celebrates the lasting legacy of a pivotal decade with stories behind the songs that resonate just as strongly today.