Virtual Reality Marketing
Virtual Reality Marketing

Author: Henry Stuart

Publisher: Kogan Page Publishers

Published: 2018-10-03

Total Pages: 225

ISBN-13: 0749482877

DOWNLOAD EBOOK

If a picture is worth a thousand words, then virtual reality (VR) is priceless. This book offers everything you need to know about the opportunities of VR for brands to better connect with consumers. VR is booming - by 2025, the industry is expected to become bigger than TV. Virtual Reality Marketing is a comprehensive exploration of all things VR, providing readers with everything they need to know about the current VR landscape, and the unprecedented opportunity it offers brands to create unique emotional connections with consumers. A truly practical guide, Virtual Reality Marketing covers all aspects of the industry, including interactive and passive VR, 360 video, social VR marketing, and the role that influencers and bloggers are set to play in its development. It also looks to the future - exploring how VR is evolving and the changes it will undergo in the future. Packed with fascinating case studies, tips and strategies, and written by a recognized industry expert who has facilitated VR coverage for major international brands including Facebook, Audi, Google and Mercedes F1, this book is the leading resource for any reader looking to incorporate VR in their own marketing campaigns.

Cases on Immersive Virtual Reality Techniques
Cases on Immersive Virtual Reality Techniques

Author: Yang, Kenneth C.C.

Publisher: IGI Global

Published: 2019-04-12

Total Pages: 381

ISBN-13: 1522559132

DOWNLOAD EBOOK

As virtual reality approaches mainstream consumer use, new research and innovations in the field have impacted how we view and can use this technology across a wide range of industries. Advancements in this technology have led to recent breakthroughs in sound, perception, and visual processing that take virtual reality to new dimensions. As such, research is needed to support the adoption of these new methods and applications. Cases on Immersive Virtual Reality Techniques is an essential reference source that discusses new applications of virtual reality and how they can be integrated with immersive techniques and computer resources. Featuring research on topics such as 3D modeling, cognitive load, and motion cueing, this book is ideally designed for educators, academicians, researchers, and students seeking coverage on the applications of collaborative virtual environments.

Managerial Challenges and Social Impacts of Virtual and Augmented Reality
Managerial Challenges and Social Impacts of Virtual and Augmented Reality

Author: Loureiro, Sandra Maria Correia

Publisher: IGI Global

Published: 2020-01-03

Total Pages: 318

ISBN-13: 179982876X

DOWNLOAD EBOOK

The increase in smartphone usage and new technologies embedded in smart devices have led to innovative developments and applications throughout a variety of industries. However, new techniques such as spatial augmented reality are becoming more affordable for business, allowing consumers to experience and interact with the world as they never have before. AR and VR have vast implications for management and can allow companies to increase their sustainability and reduce their CO2 footprint. Managerial Challenges and Social Impacts of Virtual and Augmented Reality is a pivotal reference source that provides vital research on the applications of VR, AR, and related technologies from the perspectives of managers and marketers in the industry and discusses the social impact of these technologies. While highlighting topics such as consumer analysis, privacy ethics, and relationship marketing, this book is ideally designed for managers, marketers, technology developers, managing directors, business professionals, academicians, students, and researchers seeking current studies on the evolution of interactive technology.

Marketing in Customer Technology Environments
Marketing in Customer Technology Environments

Author: Devanathan Sudharshan

Publisher: Emerald Group Publishing

Published: 2020-04-16

Total Pages: 273

ISBN-13: 1839096004

DOWNLOAD EBOOK

With the rise of virtual reality, augmented reality, the internet of things and more, customers are more engaged, more involved, and easier to reach than ever;while being inundated with increasing amounts of marketing material. This straightforward guide takes you through these new technologies and shows how to leverage them to reach new markets.

Augmented Reality and Virtual Reality
Augmented Reality and Virtual Reality

Author: Timothy Jung

Publisher: Springer

Published: 2017-09-04

Total Pages: 374

ISBN-13: 3319640275

DOWNLOAD EBOOK

This volume provides the latest outcomes of augmented reality (AR) and virtual reality (VR) research conducted in various industries. It reveals how AR and VR are currently changing the business landscape, and how new innovations provide opportunities for businesses to offer their customers unique services and experiences. Collecting the proceedings of the International AR & VR Conference held in Manchester, UK, in February 2017, the book advances the state of the art in AR and VR technologies and their applications in various industries such as tourism, hospitality, events, fashion, entertainment, retail, education and the gaming industry. The papers presented here cover the most significant topics within the field of AR and VR for both researchers and practitioners, approaching them from a business and management perspective.

Understanding Virtual Reality
Understanding Virtual Reality

Author: William R. Sherman

Publisher: Morgan Kaufmann

Published: 2018-11-08

Total Pages: 940

ISBN-13: 012801038X

DOWNLOAD EBOOK

Understanding Virtual Reality: Interface, Application, and Design, Second Edition arrives at a time when the technologies behind virtual reality have advanced dramatically. The book helps users take advantage of the ways they can identify and prepare for the applications of VR in their field. By approaching VR as a communications medium, the authors have created a resource that will remain relevant even as underlying technologies evolve. Included are a history of VR, systems currently in use, the application of VR, and the many issues that arise in application design and implementation, including hardware requirements, system integration, interaction techniques and usability. - Features substantive, illuminating coverage designed for technical or business readers and the classroom - Examines VR's constituent technologies, drawn from visualization, representation, graphics, human-computer interaction and other fields - Provides (via a companion website) additional case studies, tutorials, instructional materials, and a link to an open-source VR programming system - Includes updated perception material and new sections on game engines, optical tracking, VR visual interface software, and a new glossary with pictures

The Virtual World and Marketing
The Virtual World and Marketing

Author: Enes Emre Başar

Publisher: Cambridge Scholars Publishing

Published: 2018-07-27

Total Pages: 251

ISBN-13: 1527515516

DOWNLOAD EBOOK

This collection of essays is dedicated to reviewing, exploring, and reporting state-of-the-art virtual world and marketing issues in the broadest sense. It provides a readable, non-technical publication which offers a comprehensive presentation of marketing issues, trends, data, and likely developments in the virtual world. Readers will learn about analysis of the virtual ego, services, the concept of ethics, and virtual experiential marketing, among other pressing topics.

Cases on Virtual Reality Modeling in Healthcare
Cases on Virtual Reality Modeling in Healthcare

Author: Tang, Yuk Ming

Publisher: IGI Global

Published: 2021-12-17

Total Pages: 308

ISBN-13: 179988791X

DOWNLOAD EBOOK

Virtual reality (VR) provides immersive stereoscopic visualization of virtual environments, and the visualization effect and computer graphics are critical to enhancing the engagement of participants and achieving optimal education and training effectiveness. Constructing realistic 3D models and scenarios for a specific application of VR simulation is no easy task. There are many different tools for 3D modeling. However, many of the modeling tools are used for manufacturing and product design applications and have advanced features and functions which may not be applicable to different levels of users and various specializations. Cases on Virtual Reality Modeling in Healthcare introduces the use of Blender for VR 3D modeling, demonstrates healthcare applications, and examines potential uses in modeling, dressing, and animation in healthcare. Covering a range of topics such as cross reality, rehabilitation games, and augmented reality, this book is ideal for engineers, industry professionals, practitioners, researchers, academicians, instructors, and students.

ICT Tools and Applications for Accessible Tourism
ICT Tools and Applications for Accessible Tourism

Author: Eusébio, Celeste

Publisher: IGI Global

Published: 2021-02-26

Total Pages: 356

ISBN-13: 1799864308

DOWNLOAD EBOOK

The contribution of tourism to create an inclusive society requires the adoption of new approaches and strategies that promote the accessibility of tourism destinations, allowing all people, regardless of their health condition, to enjoy tourism experiences. To accomplish this objective, it is of utmost relevance to promote the active involvement of all stakeholders of the tourism system (demand, supply, government entities, and educational institutions) in the creation of accessible and adapted tourism products. However, the scarce literature in this area suggests that the people working in the tourism industry are not usually aware of several needs and travel constraints of persons with disabilities and that the information delivered by traditional information sources to this market is frequently inadequate, inaccurate, or incomplete. Therefore, the information and communication technologies (ICTs) may have a crucial role to overcome the several travel constraints that these people face to plan and carry out a tourism trip as well as to enable supply agents to develop accessible tourism products. Despite this, although in recent years research regarding accessible tourism has increased, the number of studies on the contributions of ICTs for the development of accessible research is scarce. ICT Tools and Applications for Accessible Tourism provides theoretical and practical contributions for accessible tourism in the growing tourism market for social responsibility issues and as an excellent business opportunity. Chapters within this critical reference source cover the academic discussion of global accessible tourism, increased knowledge of disabilities, ICTs that can be used, and emerging technologies. This book is intended for all practitioners in the tourism industry along with IT specialists, government officials, policymakers, marketers, researchers, academicians, and students who are interested in the latest tools, technologies, and research on accessible tourism.