Popular Annuals of Eastern North America, 1865-1914

Popular Annuals of Eastern North America, 1865-1914

Author: Peggy Cornett Newcomb

Publisher: Dumbarton Oaks

Published: 1985

Total Pages: 224

ISBN-13: 9780884021384

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Using the evidence of written documents, seed and plant lists, catalogues, and illustrations, the author attempts to show which annuals were popular and how they were used in the fifty-year period following the Civil War. Several commercial seed lists are reproduced to document the changing styles of gardening.


For Shade and for Comfort

For Shade and for Comfort

Author: Cheryl Lyon-Jenness

Publisher: Purdue University Press

Published: 2004

Total Pages: 368

ISBN-13: 9781557532862

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Between 1850 and 1880, Americans of all ranks and circumstances planted shade trees, cultivated flower gardens, and established lawns with a new found enthusiasm that both astonished and delighted horticultural advocates. For Shade and For Comfort explores this unprecedented burst of horticultural interest and documents its influence on Midwestern domestic landscapes. Drawing upon a wide range of largely unexplored resources - including lithographic images of farm, village, and city homes; agricultural society records; nursery and seed catalogues; and the diaries and letters of local residents - this innovative study examines how advocates encouraged ornamental plant interest and then considers the significance of trees and flowers for their mid-nineteenth-century promoters and for the people who planted and nurtured them. From these diverse perspectives, ornamental plants emerge as densely layered cultural symbols offering not only a very real touch of shade or beauty, but for many, a sense of security and comfort amidst a rapidly changing American society. With its careful portrayal of actual ornamental plant use, its examination of nineteenth century horticultural advice literature and the nursery and seed trades, and its insightful analysis of the meanings attached to shade trees and flower gardens, For Shade and For Comfort will appeal to rural, cultural, and environmental historians, historians of the Midwest, historic preservationists, and those who simply love horticulture and gardening.


All about Flowers

All about Flowers

Author: Thomas J. Mickey

Publisher: Ohio University Press

Published: 2021-05-07

Total Pages: 208

ISBN-13: 0804041148

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A nineteenth-century entrepreneur’s bold, innovative marketing helped transform flower gardens into one of America’s favorite hobbies. “There is much that is hard and productive of sorrow in this sin-plagued world of ours; and, had we no flowers, I believe existence would be hard to be borne.” So states a customer’s 1881 letter—one of thousands James Vick regularly received. Vick’s business, selling flower seeds through the mail, wasn’t unique, but it was wildly successful because he understood better than his rivals how to engage customers’ emotions. He sold the love of flowers along with the flower seeds. Vick was genuinely passionate about floriculture, but he also pioneered what we now describe as integrated marketing. He spent a mind-boggling $100,000 per year on advertising (mostly to women, his target demographic); he courted newspaper editors for free publicity; his educational guides presaged today’s content marketing; he recruited social influencers to popularize neighborhood gardening clubs; and he developed a visually rich communication and branding strategy to build customer loyalty and inflect their purchasing needs with purchasing desire.


The Historical Magazine and Notes and Queries

The Historical Magazine and Notes and Queries

Author: Anonymous

Publisher: BoD – Books on Demand

Published: 2023-10-02

Total Pages: 862

ISBN-13: 3382822016

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Reprint of the original, first published in 1873. The publishing house Anatiposi publishes historical books as reprints. Due to their age, these books may have missing pages or inferior quality. Our aim is to preserve these books and make them available to the public so that they do not get lost.


The Freemasons' Monthly Magazine

The Freemasons' Monthly Magazine

Author: Charles W. Moore

Publisher: BoD – Books on Demand

Published: 2023-07-22

Total Pages: 438

ISBN-13: 3382814196

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Reprint of the original, first published in 1873. The publishing house Anatiposi publishes historical books as reprints. Due to their age, these books may have missing pages or inferior quality. Our aim is to preserve these books and make them available to the public so that they do not get lost.