Thirty years before Viagra, 44288, An Ohio Mental Patient and author of the amazing Quatrain, Some Die Mad, conceives of Viagro, a pill to help male erections which goes terribly wrong and wrecks (creates?) the life of a New York insurance company actuary called Millard Fillmore. We all never got to see Vincent Van Gogh pen some cartoons for the New Yorker but this is probably the next best thing. Prepare to fall off your sofa.
Drawing on interviews with men who take the drug, their wives, doctors and pharmacists as well as scientists and researchers in the field, this fascinating account provides an intimate history of the Viagra's effect on America.
Since the FDA approved Viagra in March 1998, the «little blue pill» has been prescribed to over twenty million men. The Viagra Ad Venture: Masculinity, Media, and the Performance of Sexual Health chronicles the story of Viagra as reported in our nation's news outlets and promoted by Pfizer Pharmaceutical's marketing materials. In this critical discourse analysis, author Jay Baglia uses feminist and performance theory to uncover the meaning of Viagra and its relationship to performances of masculinity. At stake are the ways in which we construct normalcy, particularly as it relates to health, sexuality, gender, and the body. This book fits well in a variety of classes including gender studies, media studies, research methods, feminist theory, human sexuality, and health communication.
The Open Access version of this book, available at http://www.tandfebooks.com, has been made available under a Creative Commons Attribution-Non Commercial-No Derivatives 3.0 license. An exploration of how global pharmaceutical products are localized - of what happens when they become ‘glocal’ - this book examines the tensions that exist between a global pharmaceutical market and the locally bounded discourses and regulations encountered as markets are created for new drugs in particular contexts. Employing the case study of the emergence, representation and regulation of Viagra in the Swedish market, Glocal Pharma offers analyses of commercial material, medical discourses and legal documents to show how a Swedish, Viagra-consuming subject has been constructed in relation to the drug and how Viagra is imagined in relation to the Swedish man. Engaging with debates about pharmaceuticalization, the authors consider the ways in which new identities are created around drugs, the redefinition of health problems as sites of pharmaceutical treatment and changes in practices of governance to reflect the entrance of pharmaceuticals to the market. With attention to ‘local’ contexts, it reveals elements in the nexus of pharmaceutcalization that are receptive to cultural elements as new products become embedded in local markets. An empirically informed study of the the ways in which the presence of a drug can alter the concept of a disease and its treatment, understandings of who suffers from it and how to cure it - both locally and internationally - this book will appeal to scholars of sociology and science and technology studies with interests in globalization, pharmaceuticals, gender and the sociology of medicine.
Intelligent technologies have vastly improved the efficiency of healthcare industries and intersections of law and governance. Computational intelligence provides effective tools for data management, contract analysis, legal research, and algorithm development. However, with the integration of computational intelligence in health governance, considerable legal concerns beg further exploration. Intersections of Law and Computational Intelligence in Health Governance examines computational intelligence related to healthcare and governance approaches. It addresses issues of healthcare data analysis and storage by presenting solutions using medical computational intelligence techniques. This book covers topics such as healthcare accessibility, medical law, deep learning, and drug discovery and classification, and is a valuable resource for lawyers, policy makers, healthcare workers, medical professionals, academicians, and researchers.
Tracing the history of television as a therapeutic device, Joy V. Fuqua describes how TVs came to make hospitals seem more like home and, later, "medicalized" the modern home. She examines the introduction of television into the private hospital room in the late 1940s and 1950s and then moves forward several decades to consider the direct-to-consumer prescription drug commercials legalized in 1997. Fuqua explains how, as hospital administrators and designers sought ways of making the hospital a more inviting, personalized space, TV sets came to figure in the architecture and layout of health care facilities. Television manufacturers seized on the idea of therapeutic TV, specifying in their promotional materials how TVs should be used in the hospital and positioned in relation to the viewer. With the debut of direct-to-consumer prescription drug advertising in the late 1990s, television assumed a much larger role in the medical marketplace. Taking a case-study approach, Fuqua uses her analysis of an ad campaign promoting Pfizer's Viagra to illustrate how television, and later the Internet, turned the modern home into a clearinghouse for medical information, redefined and redistributed medical expertise and authority, and, in the process, created the contemporary consumer-patient.
A sexual history of the 1990s when the Baby Boomers took over Washington, Hollywood, and Madison Avenue. A definitive look at the captains of the culture wars -- and an indispensable road map for understanding how we got to the Trump Teens. The Naughty Nineties: The Triumph of the American Libido examines the scandal-strafed decade when our public and private lives began to blur due to the rise of the web, reality television, and the wholesale tabloidization of pop culture. In this comprehensive and often hilarious time capsule, David Friend combines detailed reporting with first-person accounts from many of the decade's singular personalities, from Anita Hill to Monica Lewinsky, Lorena Bobbitt to Heidi Fleiss, Alan Cumming to Joan Rivers, Jesse Jackson to key members of the Clinton, Dole, and Bush teams. The Naughty Nineties also uncovers unsung sexual pioneers, from the enterprising sisters who dreamed up the Brazilian bikini wax to the scientists who, quite by accident, discovered Viagra.
A fresh fable of choice and consequence, or is about a boy-from-the-hood made good whos dancing the corporate tap dance by day and living on the down low by night. Growing up in the Detroit ghetto, Dante Ellison wanted to be Mayor of Detroit. But at 30, hes disillusioned with politics and career. Worse yet, hes worried that hes losing touch with his blackness. His suspicious girlfriend, his WASPy ex-roommate and a drug dealing politician are all waiting for Dante to find a way to make his life workto their advantage. Luckily, Dante has a talent for picking his way through this not so black and white, not so straight and narrow world.
