Media Today
Media Today

Author: Joseph Turow

Publisher: Routledge

Published: 2011-09-22

Total Pages: 1308

ISBN-13: 1136864016

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Media Today gives your students the media literacy skills they need to think critically about the role of media in their lives. This book uses a media systems approach to look closely at the production, distribution, and exhibition of media, from Hollywood films to Facebook, to discover cultural, political, and economic forces that shape media now. Completely revised and updated, this 4th edition connects the latest trends, debates, and technologies to the history of media, highlighting the impact and meaning of today's changes to the media landscape, especially how traditional industry boundaries have blurred with digital convergence. Students and instructors will find a full range of supporting materials including interactive quizzes and online video resources at www.routledge.com/textbooks/mediatoday4e.

The Book Publishing Industry
The Book Publishing Industry

Author: Albert N. Greco

Publisher: Routledge

Published: 2004-11-16

Total Pages: 449

ISBN-13: 113561587X

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This volume provides an innovative and detailed overview of the book publishing industry, including details about the business processes in editorial, marketing and production. The work explores the complex issues that occur everyday in the publishing in

Annual Review of Communications: Volume 59
Annual Review of Communications: Volume 59

Author: International Engineering Consortium

Publisher: Intl. Engineering Consortiu

Published: 2007

Total Pages: 740

ISBN-13: 9781931695534

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An indispensable reference publication for telecommunication and information-industry professionals. Each year, the IEC brings together into one unique resource the most current thinking and practical experience of industry leaders around the world on a variety of topics facing their areas of specialization. This 700+ page reference tool is a must for executives, managers, engineers, analysts, and educators in all sectors of today's changing information industry.

Magazines
Magazines

Author: David E. Sumner

Publisher: Peter Lang

Published: 2006

Total Pages: 226

ISBN-13: 9780820476179

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Here is a concise overview of everything you want to know about the magazine production process, from the conception of article ideas through printing and distribution. Looking at magazine publishing from the «micro» view - individual magazines - to the «macro» view - industry trends, history, and issues - this book contains chapters on how to launch a new magazine and write a business plan. Magazines: A Complete Guide to the Industry is ideal for students in magazine editing, management, and publishing courses; entrepreneurs who want to launch a new magazine; or magazine staff members who are new to the industry.

Media Today
Media Today

Author:

Publisher: Routledge

Published: 2008-09-25

Total Pages: 1188

ISBN-13: 1135902038

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Media Today puts students at the center of profound changes in the twenty-first century media world -from digital convergence to media ownership- and gives them the skills to think critically about what these changes mean for the role of media in their lives.

Promises to Keep
Promises to Keep

Author: William W. Fisher, III

Publisher: Stanford University Press

Published: 2004

Total Pages: 352

ISBN-13: 0804763267

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During the past fifteen years, changes in technology have generated an extraordinary array of new ways in which music and movies can be produced and distributed. Both the creators and the consumers of entertainment products stand to benefit enormously from the new systems. Sadly, we have failed thus far to avail ourselves of these opportunities. Instead, much energy has been devoted to interpreting or changing legal rules in hopes of defending older business models against the threats posed by the new technologies. These efforts to plug the multiplying holes in the legal dikes are failing and the entertainment industry has fallen into crisis. This provocative book chronicles how we got into this mess and presents three alternative proposals--each involving a combination of legal reforms and new business models--for how we could get out of it.

The Cultural Industries
The Cultural Industries

Author: David Hesmondhalgh

Publisher: SAGE

Published: 2007-04-25

Total Pages: 364

ISBN-13: 9781412908085

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The Cultural Industries places transformation in the cultural industries in long-term political, economic and cultural context. In doing so, Hesmondhalgh offers a distinctive critical approach to cultural production, drawing on political economy perspectives, but also on cultural studies, sociology and social theory.