The Vernor's Story

The Vernor's Story

Author: Lawrence L. Rouch

Publisher: University of Michigan Press

Published: 2010-03-10

Total Pages: 137

ISBN-13: 0472024604

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Amply illustrated, The Vernor's Story -- From Gnomes to Now captures the spirit and genius of the people who transformed Vernors into an iconic American soft drink that has spanned two centuries of shifting public taste. With over seventy photographs depicting the history of the company, The Vernor's Story is an insider's look at early operations, as well as the firm's famous marketing blitz, featuring Vernor's distinctive green and gold packaging and its engaging gnome. Add to that the legion of devoted Vernor's fans, and the beverage itself, a unique, spicy, mysteriously flavored carbonated ginger drink that's appealed to generations of Michiganders and others alike, and you have the makings of a great American success story. A treasure on its own and sure to be a future collectible, this is a fascinating slice of Americana for Vernor's fans everywhere. Lawrence Rouch is President of Studio3/Innovations, a marketing and consulting firm representing fine artists in the automotive and fine-arts fields.


In Transit

In Transit

Author:

Publisher:

Published: 1928

Total Pages: 1014

ISBN-13:

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Vols. include the Proceedings of the association's 12th-27th annual conventions.


Welcome to the Game

Welcome to the Game

Author: Craig Henderson

Publisher: Grove Press

Published: 2022-11-15

Total Pages: 321

ISBN-13: 0802159710

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From a brilliant new voice, Welcome to the Game is a gripping thriller that races through Motor City at heart-stopping pace as its protagonists swerve to avoid danger at every turn Craig Henderson screeches onto the scene with this fast-paced debut starring ex-rally driver Spencer Burnham. Having moved his family from England to Detroit and opened a foreign car dealership, Spencer’s life was derailed by the death of his beloved wife. Now disconnected from his young daughter and losing control of the cocktail of drugs and alcohol that gets him through the day, he only just keeps Child Protective Services at bay while his business teeters on the edge of bankruptcy. Then he has a seemingly chance encounter with a charismatic but lethal gangster, Dominic McGrath. Feeling the squeeze from informants, the rise of tech surveillance, and a hotshot detective who’s made busting him a personal crusade, McGrath’s been planning a last heist that would allow a comfortable retirement, provided he can find a very special type of driver—one who’s capable, trustworthy . . . and naïve. Spencer quickly proves himself behind the wheel, with his innate sense of timing and precise, high-speed maneuvers. And McGrath even pays cash, lots of it. But it comes at a price; Spencer finds himself playing in an arena where rookies don’t last long. Wising up to the ruthlessness behind McGrath’s charming façade, he tries to break free, but McGrath has too much invested to allow him to leave. As the city swelters in a heat wave, the two men apply their considerable talents to besting each other, while mistakenly assuming they have only each other to beat.