Variety Radio Directory, 1940-1941, Vol. 4 (Classic Reprint)
Author: Edgar A. Grunwald
Publisher: Forgotten Books
Published: 2017-11-09
Total Pages: 1094
ISBN-13: 9780260619143
DOWNLOAD EBOOKExcerpt from Variety Radio Directory, 1940-1941, Vol. 4 During the past winter, only seventy-five advertisers on all networks were able to afford hookups of 50 or more stations for their products. Significantly, the average weekly expenditure of these was an evening half hour. Now Mutual's new Volume Plan - by removing the budget barrier that allowed only the biggest to employ large scale broadcasting - opens the way to widespread network success on a modest budget. Seventy-six station coverage of the country, reaching over 200 of the leading 300 markets, is now available for only an evemng half hour. About the Publisher Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.
