EBOOK: Basic Marketing
EBOOK: Basic Marketing

Author: William Perreault

Publisher: McGraw Hill

Published: 2013-04-16

Total Pages: 783

ISBN-13: 0077173554

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Built on a strong foundation, Basic Marketing 18e with ConnectPlus and LearnSmart provides an integrated teaching and learning solution for presenting the four Ps framework and managerial orientation with a strategy planning focus. The Perreault franchise was the pioneer of the “four Ps” in the introductory marketing course. The unifying focus of Basic Marketing has always been on how to make marketing decisions in deciding what customers to focus on and how best to meet their needs. Consistent with our belief in continuous quality improvement, this edition has been critically revised, updated, and rewritten to reflect new concepts, new examples, recent “best practices,” and to tightly integrate the best digital tools in the industry for ensuring that students are prepared to engage in classroom lectures and pursue future business and marketing careers.

Family Resource Management
Family Resource Management

Author: Tami James Moore

Publisher: SAGE Publications

Published: 2021-07-23

Total Pages: 377

ISBN-13: 1544370598

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Family Resource Management addresses the management of resources from a family systems perspective and focuses on not just the individual that makes a decision but the impact those decisions have on the family unit. Authors Tami James Moore and Sylvia M. Asay use their academic research, practical experiences, and active teaching knowledge to help guide students through family resource management, and provide them with the most current, accurate, and dynamic information available for future professionals in the field of family services. The Fourth Edition includes the latest cutting-edge research, analysis of social changes, economic shifts, and the emerging “new normal” as the world recovers from the COVID-19 pandemic.