Utilizing and Managing Commerce and Services Online
Utilizing and Managing Commerce and Services Online

Author: Mehdi Khosrowpour

Publisher: IGI Global

Published: 2007-01-01

Total Pages: 365

ISBN-13: 1591409322

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As businesses, researchers, and practitioners look to devise new and innovative technologies in the realm of e-commerce, the human side in contemporary organizations remains a test in the industry. Utilizing and Managing Commerce and Services Online broadens the overall body of knowledge regarding the human aspects of electronic commerce technologies and utilization in modern organizations. Utilizing and Managing Commerce and Services Online provides comprehensive coverage and understanding of the social, cultural, organizational, and cognitive impacts of e-commerce technologies and advances in organizations around the world. E-commerce strategic management, leadership, organizational behavior, development, and employee ethical issues are only a few of the challenges presented in this all-inclusive work.

Digital and Social Media Marketing
Digital and Social Media Marketing

Author: Nripendra P. Rana

Publisher: Springer Nature

Published: 2019-11-11

Total Pages: 337

ISBN-13: 3030243745

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This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.

Research Anthology on Strategies for Using Social Media as a Service and Tool in Business
Research Anthology on Strategies for Using Social Media as a Service and Tool in Business

Author: Management Association, Information Resources

Publisher: IGI Global

Published: 2021-05-28

Total Pages: 1865

ISBN-13: 179989021X

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Social media has become an integral part of society as social networking has become a main form of communication and human interaction. To stay relevant, businesses have adopted social media tactics to interact with consumers, conduct business, and remain competitive. Social technologies have reached a vital point in the business world, being essential in strategic decision-making processes, building relationships with consumers, marketing and branding efforts, and other important areas. While social media continues to gain importance in modern society, it is essential to determine how it functions in contemporary business. The Research Anthology on Strategies for Using Social Media as a Service and Tool in Business provides updated information on how businesses are strategically using social media and explores the role of social media in keeping businesses competitive in the global economy. The chapters will discuss how social tools work, what services businesses are utilizing, both the benefits and challenges to how social media is changing the modern business atmosphere, and more. This book is essential for researchers, instructors, social media managers, business managers, students, executives, practitioners, industry professionals, social media analysts, and all audiences interested in how social media is being used in modern businesses as both a service and integral tool.

Web Technologies for Commerce and Services Online
Web Technologies for Commerce and Services Online

Author: Khosrow-Pour, D.B.A., Mehdi

Publisher: IGI Global

Published: 2007-12-31

Total Pages: 392

ISBN-13: 1599048248

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Through the last decade, Internet technologies such as electronic commerce have experienced exponential growth, and emerging issues surrounding this phenomenon have necessitated the amassment of research on the cognitive impact of electronic commerce technologies around the world. Web Technologies for Commerce and Services Online delivers a global perspective on the influence of electronic commerce on organizational behavior, development, and management in organizations, discussing issues such as information security; strategic management of electronic commerce; organizational learning; business process management; mediated enterprises; and electronic marketplaces. With the new insights it delivers on this rapidly evolving technological and commercial domain, this incisive reference will prove an essential addition to library collections worldwide.

E-Commerce Trends for Organizational Advancement: New Applications and Methods
E-Commerce Trends for Organizational Advancement: New Applications and Methods

Author: Khosrow-Pour, D.B.A., Mehdi

Publisher: IGI Global

Published: 2009-11-30

Total Pages: 376

ISBN-13: 1605669652

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While buying and selling goods and services once necessitated a face-to-face transaction, much of the commerce we now undertake is completely electronic. Recent advances in electronic and mobile commerce, precipitated by innovations in technology and user acceptance, have led to subsequent changes in individual and organizational behavior. E-Commerce Trends for Organizational Advancement: New Applications and Methods gathers essential research on the changing face of commerce, investigating the development, delivery, and perception of e- and m- commerce systems and tools.

Managing High-Tech Services Using a CRM Strategy
Managing High-Tech Services Using a CRM Strategy

Author: Donald F. Blumberg

Publisher: CRC Press

Published: 2002-12-23

Total Pages: 238

ISBN-13: 104017972X

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As high-tech service industries grow more competitive, the need to develop customer focused business strategies becomes imperative. Managing High-Tech Services Using a CRM Strategy explores how to manage and direct any service organization utilizing a high tech strategy supported by the Customer Relationship Management (CRM) infrastructure, enablin

Selling and Fulfillment Solutions Using WebSphere Commerce and IBM Sterling Order Management
Selling and Fulfillment Solutions Using WebSphere Commerce and IBM Sterling Order Management

Author: Charlton Lee

Publisher: IBM Redbooks

Published: 2011-06-03

Total Pages: 268

ISBN-13: 0738435600

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This IBM® Redbooks® publication brings together subject matter experts with experience using the leading IBM customer interaction platform for cross-channel and online commerce, IBM WebSphere® Commerce, with the powerful IBM Sterling Order Management, which coordinates order fulfillment from all channels and across the extended enterprise. An integrated solution was built in the lab that illustrates how these products can be integrated to benefit IBM customers. This publication focuses on the integration of the IBM high-volume commerce solution designed to address enterprise commerce needs by delivering a rich, robust multi-channel customer experience, with Sterling Order Management, designed to enable supplier collaboration with management and order fulfillment process optimization. By integrating WebSphere Commerce and Sterling Order Management with out-of-the-box components, we prove that customers are provided an end-to-end solution to address a complete opportunity for a fulfillment life cycle that is cost effective and easy to implement. This publication targets a technical audience for the documentation of the integration approach by explaining the solution architecture and the implementation details. However, this publication also contains introductory chapters that contain executive summary material and provides well-documented scenarios with use cases for business analysts whose domain would be these systems.

Building IBM Business Process Management Solutions Using WebSphere V7 and Business Space
Building IBM Business Process Management Solutions Using WebSphere V7 and Business Space

Author: Martin Keen

Publisher: IBM Redbooks

Published: 2011-01-17

Total Pages: 778

ISBN-13: 0738434337

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IBM® Business Space powered by IBM WebSphere® is a common user interface framework for aggregating content and delivering it via a browser. A is a collection of related Web content that provides you with insight into your business. Part 1 of this IBM Redbooks® publication introduces Business Space and provides Business Process Management (BPM) usage patterns for it. Part 2 of this book use a fictional business scenario to show how business space widgets can be used to solve a variety of business problems, using products such as IBM WebSphere Process Server, IBM WebSphere Enterprise Service Bus, IBM WebSphere Business Monitor, IBM WebSphere Business Compass, and IBM WebSphere Business Services Fabric. Part 3 shows how to build custom Business Space widgets, and how to build clients and servers for these custom widgets. This book addresses Business Space powered by IBM WebSphere Version 7.0.

Business Process Management Design Guide: Using IBM Business Process Manager
Business Process Management Design Guide: Using IBM Business Process Manager

Author: Dr. Ali Arsanjani

Publisher: IBM Redbooks

Published: 2015-04-27

Total Pages: 272

ISBN-13: 0738440590

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IBM® Business Process Manager (IBM BPM) is a comprehensive business process management (BPM) suite that provides visibility and management of your business processes. IBM BPM supports the whole BPM lifecycle approach: Discover and document Plan Implement Deploy Manage Optimize Process owners and business owners can use this solution to engage directly in the improvement of their business processes. IBM BPM excels in integrating role-based process design, and provides a social BPM experience. It enables asset sharing and creating versions through its Process Center. The Process Center acts as a unified repository, making it possible to manage changes to the business processes with confidence. IBM BPM supports a wide range of standards for process modeling and exchange. Built-in analytics and search capabilities help to further improve and optimize the business processes. This IBM Redbooks® publication provides valuable information for project teams and business people that are involved in projects using IBM BPM. It describes the important design decisions that you face as a team. These decisions invariably have an effect on the success of your project. These decisions range from the more business-centric decisions, such as which should be your first process, to the more technical decisions, such as solution analysis and architectural considerations.