Using Trends and Scenarios as Tools for Strategy Development
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Published: 2008
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Using Trends and Scenarios as Tools for Strategy Development
Author: Ulf Pillkahn
Publisher: John Wiley & Sons
Published: 2008-09-26
Total Pages: 400
ISBN-13: 3895786292
DOWNLOAD EBOOKIs my enterprise really prepared for future business? What can I do to become more competitive? Ulf Pillkahn's book is directed at all of those seeking answers to these questions: executives in strategic positions, business analysts, consultants, trend scouts, marketing and product managers and research engineers. The book presents the two most powerful tools for future planning: environmental analysis, based on the use of trends, as well as the development of visions of the future through the use of scenarios. While scenarios are generally regarded as a classical management tool, it is expected that the importance of trends will gain tremendously in the coming years. Pillkahn demonstrates how to build robust strategies by aligning the results of environmental and enterprise scenarios, thereby offering entirely new insights. "Using Trends and Scenarios as Tools for Strategy Development" convincingly illustrates why efficient observation of the environment of an enterprise is an absolutely essential factor for strategy development, and why strategy development only works if it is institutionalized as a permanent enterprise process. It also addresses the issue of what information is needed to keep both processes running. The book further describes how trends can be categorized, and offers advice on how to glean the essential information from the vast variety of trends. Information is provided on how scenarios are used as a holistic instrument for creating visions and pictures of the future, and how the results of trend research and scenario techniques find their way into entrepreneurial strategy development. An optimized strategy development process is also outlined. Practical examples and real-life pictures of the future round off Pillkahn's insightful discussion of future business planning.
Using Trends and Scenarios as Tools for Strategy Development
Author: Ulf Pillkahn
Publisher: John Wiley & Sons
Published: 2008-07-14
Total Pages: 464
ISBN-13: 9783895783043
DOWNLOAD EBOOKIs my enterprise really prepared for future business? What can I do to become more competitive? Ulf Pillkahn's book is directed at all of those seeking answers to these questions: executives in strategic positions, business analysts, consultants, trend scouts, marketing and product managers and research engineers. The book presents the two most powerful tools for future planning: environmental analysis, based on the use of trends, as well as the development of visions of the future through the use of scenarios. While scenarios are generally regarded as a classical management tool, it is expected that the importance of trends will gain tremendously in the coming years. Pillkahn demonstrates how to build robust strategies by aligning the results of environmental and enterprise scenarios, thereby offering entirely new insights. "Using Trends and Scenarios as Tools for Strategy Development" convincingly illustrates why efficient observation of the environment of an enterprise is an absolutely essential factor for strategy development, and why strategy development only works if it is institutionalized as a permanent enterprise process. It also addresses the issue of what information is needed to keep both processes running. The book further describes how trends can be categorized, and offers advice on how to glean the essential information from the vast variety of trends. Information is provided on how scenarios are used as a holistic instrument for creating visions and pictures of the future, and how the results of trend research and scenario techniques find their way into entrepreneurial strategy development. An optimized strategy development process is also outlined. Practical examples and real-life pictures of the future round off Pillkahn's insightful discussion of future business planning.
Scenario-based Strategic Planning
Author: Burkhard Schwenker
Publisher: Springer Science & Business Media
Published: 2013-12-05
Total Pages: 214
ISBN-13: 3658028750
DOWNLOAD EBOOKIn a world characterized by increasing complexity and volatility, managers must be able to flexibly adapt their strategies to changing environmental conditions. Traditional strategic management frameworks often fail in this context. Therefore, we present "scenario-based strategic planning" as a framework for strategic management in an uncertain world. Previous approaches to scenario planning were complex and focused on the long term, but the approach developed by Roland Berger and the Center for Strategy and Scenario Planning at HHL Leipzig Graduate School of Management is different. By designing appropriate tools and integrating scenario planning into strategic planning, we have made our approach less complex and easier for firms to apply. We illustrate the approach with examples from different industries.
Strategic Reframing
Author: Rafael Ramírez
Publisher: Oxford University Press
Published: 2016
Total Pages: 275
ISBN-13: 0198745699
DOWNLOAD EBOOKThis book provides clear information and guidance on how to do scenario planning to support strategy and public policy. The book describes the Oxford Scenario Planning Approach (OSPA), an intellectually rigorous and practical methodolgy.
Scenario Planning
Author: Woody Wade
Publisher: John Wiley & Sons
Published: 2012-03-14
Total Pages: 212
ISBN-13: 1118237412
DOWNLOAD EBOOKIs your business ready for the future? Scenario planning is a fascinating, yet still underutilized, business tool that can be of immense value to a company's strategic planning process. It allows companies to visualize the impact that a portfolio of possible futures could have on their competitiveness. It helps decision-makers see opportunities and threats that could emerge beyond their normal planning horizon. Scenario Planning serves as a guide to taking a long-term look at your business, your industry, and the world, posing thoughtful questions about the possible consequences of some current (and possible future) trends. This book will help you: Outline (and help you prepare for) any trends that could play out in the future that could change the political, social, and economic landscapes and significantly impact your business Explore the impact of technological advances and the emergence of new competitors to your business Examine challenges that are only dimly recognizable as potential problems today This visual book will help you answer this question: Is my organization ready for every possibility?
Scenarios for Success
Author: Bill Sharpe
Publisher: John Wiley & Sons
Published: 2008-07-31
Total Pages: 434
ISBN-13: 9780470723098
DOWNLOAD EBOOKProperly researched and intelligently deployed, scenario planning is today’s most powerful tool for understanding and preparing for an uncertain future. Yet it remains a niche approach, poorly understood by leaders at large. To bring it into the strategy mainstream, leaders need advice on how to turn concepts (scenarios) into actions (strategy). Scenarios for Success delivers a unique and coherent account of the state of the scenario planning art. It is aimed particularly at those trying to implement its findings. Striking a balance between theory and practice, the contributors show how and why the core techniques of scenario thinking have endured and are still valuable, while bringing new tools and processes that keep scenario planning in touch with modern realities.
Scenario Planning
Author: M. Lindgren
Publisher: Springer
Published: 2002-12-04
Total Pages: 193
ISBN-13: 0230511627
DOWNLOAD EBOOKRecent research in the field of business strategy has shown that strategic flexibility can be achieved through a scenario planning perspective for long term competition and performance. The authors have drawn upon examples and cases to develop a new model for scenario planning that is closely integrated with strategy. They argue that the concept of scenario planning is as much an art as a practical management tool.
Scenario Development
Author: Birgit Boldt
Publisher: GRIN Verlag
Published: 2004-01-10
Total Pages: 24
ISBN-13: 3638243982
DOWNLOAD EBOOKSeminar paper from the year 2003 in the subject Business economics - Offline Marketing and Online Marketing, grade: Good, Kiel University of Applied Sciences (Economics), course: Strategic Marketing, language: English, abstract: There are many different methodologies for assessing the future environment of an enterprise. But it is quite difficult to anticipate the future development successfully. Three examples illustrate this problem: • “In 1943 Thomas Watson, who was then chairman of IBM, forecast a world market for about five computers. • In 1970, Ken Olsen, founder of Digital Equipment Corporation, said no one needed to have a personal computer at home. (Of interest is that Ken ́s company was purchased by Compaq - one of the leaders in home computers). • In 1981, Microsoft ́s founder Bill Gates said that 640K would be enough memory for anyone. (Microsoft was also slow to take advantage of the early Internet - releasing Internet Explorer in August 1995, well after Netscape Navigator, which had taken a dominant lead in the early browser market.)” These examples show that it can have disadvantageous consequences to rely on one apparently safe forecast. Scenario planning is a technique that allows to operate in planning with more than one possible future. This treatise describes the very interesting methodology of scenario development and demonstrates how to use it in an eight step procedure. Concluding, it shows how the oil company Shell had a remarkable success in the 1970s by using scenario planning and gives an assessment of this remarkable technique.
Scenario-Driven Planning
Author: Nicholas C. Georgantzas
Publisher: Praeger
Published: 1995-02-28
Total Pages: 440
ISBN-13:
DOWNLOAD EBOOK"... This book undertakes the following tasks. 1. Charting the principal weakness of disconnected forecasts or wishes, including their lack of compatibility both in substance and in terms of their implicit assumptions. 2. Explaining the advantage of using internally coherent scenarios or scenario bundles. 3. Explaining the advantage of using computed decision scenarios. These allow an examination of the joint consequences of changes in the environment and in a firm's strategy, and not mistaking mere environmental hypothesizing for scenario-driven planning."--Introd., p. xx.
