Today, successful business professionals require both business and technology skills. In the marketing industry, professionals with computer science skills can pursue many career opportunities, from planning a company's digital marketing strategy to managing their e-commerce platform to drive online sales. This insightful book examines careers that combine interests in computer science and marketing, highlighting different jobs, educational requirements, and job search tips. By reading profiles of real jobs in the marketing industry, readers can be inspired by the success stories of people who blend a passion for computer science with a career in marketing.
"In this definitive guide to the ever-changing modern workplace, Kathryn Minshew and Alexandra Cavoulacos, the co-founders of popular career website TheMuse.com, show how to play the game by the New Rules. The Muse is known for sharp, relevant, and get-to-the-point advice on how to figure out exactly what your values and your skills are and how they best play out in the marketplace. Now Kathryn and Alex have gathered all of that advice and more in The New Rules of Work. Through quick exercises and structured tips, the authors will guide you as you sort through your countless options; communicate who you are and why you are valuable; and stand out from the crowd. The New Rules of Work shows how to choose a perfect career path, land the best job, and wake up feeling excited to go to work every day-- whether you are starting out in your career, looking to move ahead, navigating a mid-career shift, or anywhere in between"--
The author examines issues such as the rightness of web-based applications, the programming language renaissance, spam filtering, the Open Source Movement, Internet startups and more. He also tells important stories about the kinds of people behind technical innovations, revealing their character and their craft.
For anyone who has ever wondered how computers solve problems, an engagingly written guide for nonexperts to the basics of computer algorithms. Have you ever wondered how your GPS can find the fastest way to your destination, selecting one route from seemingly countless possibilities in mere seconds? How your credit card account number is protected when you make a purchase over the Internet? The answer is algorithms. And how do these mathematical formulations translate themselves into your GPS, your laptop, or your smart phone? This book offers an engagingly written guide to the basics of computer algorithms. In Algorithms Unlocked, Thomas Cormen—coauthor of the leading college textbook on the subject—provides a general explanation, with limited mathematics, of how algorithms enable computers to solve problems. Readers will learn what computer algorithms are, how to describe them, and how to evaluate them. They will discover simple ways to search for information in a computer; methods for rearranging information in a computer into a prescribed order (“sorting”); how to solve basic problems that can be modeled in a computer with a mathematical structure called a “graph” (useful for modeling road networks, dependencies among tasks, and financial relationships); how to solve problems that ask questions about strings of characters such as DNA structures; the basic principles behind cryptography; fundamentals of data compression; and even that there are some problems that no one has figured out how to solve on a computer in a reasonable amount of time.
The field of computer science (CS) is currently experiencing a surge in undergraduate degree production and course enrollments, which is straining program resources at many institutions and causing concern among faculty and administrators about how best to respond to the rapidly growing demand. There is also significant interest about what this growth will mean for the future of CS programs, the role of computer science in academic institutions, the field as a whole, and U.S. society more broadly. Assessing and Responding to the Growth of Computer Science Undergraduate Enrollments seeks to provide a better understanding of the current trends in computing enrollments in the context of past trends. It examines drivers of the current enrollment surge, relationships between the surge and current and potential gains in diversity in the field, and the potential impacts of responses to the increased demand for computing in higher education, and it considers the likely effects of those responses on students, faculty, and institutions. This report provides recommendations for what institutions of higher education, government agencies, and the private sector can do to respond to the surge and plan for a strong and sustainable future for the field of CS in general, the health of the institutions of higher education, and the prosperity of the nation.
With automation arriving, all industries need coders behind the scenes. The food industry is no exception. This insightful book guides future computer science experts on a path to success, from which high school and college classes to take, to a thorough overview of potential jobs in several food industry sectors. This guide will prove useful to students interested in writing programs that assist in food production, distribution and sales, or in restaurants and delivery apps. Government-vetted statistics and industry outlook, guidance on college and vo-tech admissions, and handy tips on job hunting and interviewing round out this invaluable book.
The book contains the latest trend in IT industry 'BigData and Hadoop'. It explains how big is 'Big Data' and why everybody is trying to implement this into their IT project.It includes research work on various topics, theoretical and practical approach, each component of the architecture is described along with current industry trends.Big Data and Hadoop have taken together are a new skill as per the industry standards. Readers will get a compact book along with the industry experience and would be a reference to help readers.KEY FEATURES Overview Of Big Data, Basics of Hadoop, Hadoop Distributed File System, HBase, MapReduce, HIVE: The Dataware House Of Hadoop, PIG: The Higher Level Programming Environment, SQOOP: Importing Data From Heterogeneous Sources, Flume, Ozzie, Zookeeper & Big Data Stream Mining, Chapter-wise Questions & Previous Years Questions
Technology has changed the way that people shop. And those changes have brought with them new ways for retailers to interact with those customers, which requires businesses to hire more technologically savvy employees. This comprehensive guide to building a career in coding and online retail takes a look at how to get an education in the field, which types of businesses are hiring and why, and the different routes those aspiring to a career in online retail are taking on the path to success.
This book offers a direct, actionable plan CMOs can use to map out initiatives that are properly sequenced and designed for success—regardless of where their marketing organization is in the process. The authors pose the following critical questions to marketers: (1) How should modern marketers be thinking about artificial intelligence and machine learning? and (2) How should marketers be developing a strategy and plan to implement AI into their marketing toolkit? The opening chapters provide marketing leaders with an overview of what exactly AI is and how is it different than traditional computer science approaches. Venkatesan and Lecinski, then, propose a best-practice, five-stage framework for implementing what they term the "AI Marketing Canvas." Their approach is based on research and interviews they conducted with leading marketers, and offers many tangible examples of what brands are doing at each stage of the AI Marketing Canvas. By way of guidance, Venkatesan and Lecinski provide examples of brands—including Google, Lyft, Ancestry.com, and Coca-Cola—that have successfully woven AI into their marketing strategies. The book concludes with a discussion of important implications for marketing leaders—for your team and culture.
A groundbreaking exploration of how finding one's way later in life can be an advantage to long-term achievement and happiness. “What Yogi Berra observed about a baseball game—it ain't over till it's over—is true about life, and [Late Bloomers] is the ultimate proof of this. . . . It’s a keeper.”—Forbes We live in a society where kids and parents are obsessed with early achievement, from getting perfect scores on SATs to getting into Ivy League colleges to landing an amazing job at Google or Facebook—or even better, creating a start-up with the potential to be the next Google, Facebook or Uber. We see coders and entrepreneurs become millionaires or billionaires before age thirty, and feel we are failing if we are not one of them. Late bloomers, on the other hand, are under-valued—in popular culture, by educators and employers, and even unwittingly by parents. Yet the fact is, a lot of us—most of us—do not explode out of the gates in life. We have to discover our passions and talents and gifts. That was true for author Rich Karlgaard, who had a mediocre academic career at Stanford (which he got into by a fluke) and, after graduating, worked as a dishwasher and night watchman before finding the inner motivation and drive that ultimately led him to start up a high-tech magazine in Silicon Valley, and eventually to become the publisher of Forbes magazine. There is a scientific explanation for why so many of us bloom later in life. The executive function of our brains doesn’t mature until age twenty-five, and later for some. In fact, our brain’s capabilities peak at different ages. We actually experience multiple periods of blooming in our lives. Moreover, late bloomers enjoy hidden strengths because they take their time to discover their way in life—strengths coveted by many employers and partners—including curiosity, insight, compassion, resilience, and wisdom. Based on years of research, personal experience, interviews with neuroscientists, psychologists, and countless people at different stages of their careers, Late Bloomers reveals how and when we achieve our full potential. Praise for Late Bloomers “The underlying message that we should ‘consider a kinder clock for human development’ is a compelling one.”—Financial Times “Late Bloomers spoke to me deeply as a parent of two millennials and as a coach to many new college grads (the children of my friends and associates). It’s a bracing tonic for the anxiety they are swimming through, with a facts-based approach to help us all calm down.”—Robin Wolaner, founder of Parenting magazine
