"This synthesis describes the various types of market research panels, identifies crirital issues that the researcher needs to be aware of when engaging in market research and panel surveys, and provides examples of successful market research panel programs. Understanding common pitfalls and successful techniques will allow transit market researchers to make the best us of funds without jeopardizing the quality of the data or the validity of the results"--Introduction.
Panels for Transportation Planning argues that panels - repeated measurements on the same sets of households or individuals over time - can more effectively capture dynamic changes in travel behavior, and the factors which underlie these changes, than can conventional cross-sectional surveys. Because panels can collect information on household attributes, attitudes and perceptions, residential and employment choices, travel behavior and other variables - and then can collect information on changes in these variables over time - they help us to understand how and why people choose to travel as they do, and how and why these choices are likely to evolve in the future. This book is designed for a wide audience: survey researchers who seek information on methodological advancements and applications; transportation planners who want an improved understanding of dynamic changes in travel behavior; and instructors of graduate courses in urban and transportation planning, research methods, economics, sociology, and public policy. Each chapter has been prepared to stand alone to illustrate a particular theme or application. The book is divided into topical parts which address the most salient issues in the use of panels for transportation planning: panels as evaluation tools, regional planning applications, accounting for response bias, and modeling and forecasting issues. These parts describe panel applications in the US, Australia, Great Britain, Japan, and the Netherlands. Each chapter is supplemented by extensive references; more than 400 studies, reflecting the work of more than 700 authors, are cited in the text.
Collecting fares through "smart cards" is becoming standard in most advanced public transport networks of major cities around the world. Travellers value their convenience and operators the reduced money handling fees. Electronic tickets also make it easier to integrate fare systems, to create complex time and space differentiated fare systems, and to provide incentives to specific target groups. A less-utilised benefit is the data collected through smart cards. Records, even if anonymous, provide for a much better understanding of passengers’ travel behaviour as current literature shows. This information can also be used for better service planning. Public Transport Planning with Smart Card Data handles three major topics: how passenger behaviour can be estimated using smart card data, how smart card data can be combined with other trip databases, and how the public transport service level can be better evaluated if smart card data is available. The book discusses theory as well as applications from cities around the world and will be of interest to researchers and practitioners alike who are interested in the state-of-the-art as well as future perspectives that smart card data will bring.
Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science. This volume includes the full proceedings from the 1986 Academy of Marketing Science (AMS) Annual Conference held in Anaheim, California.
