New Serial Titles
New Serial Titles

Author:

Publisher:

Published: 1997

Total Pages: 1448

ISBN-13:

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A union list of serials commencing publication after Dec. 31, 1949.

About Face
About Face

Author: Dan Hill

Publisher: Kogan Page Publishers

Published: 2010-09-03

Total Pages: 208

ISBN-13: 0749459239

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Once advertising was all about being 'on-message' and getting talking points right. But breakthroughs in brain science have confirmed what we all know but don't often admit to in business: people are primarily emotional decision-makers. From podcasting, blogs and forums to interactive ads in stations, the heart of the matter is now the consumer's experience as opposed to the company's marketing message. About Face shows how 21st century advertising can realize success by being 'on-emotion' first and foremost. Using data from eye tracking and facial coding to analyse consumer responses, About Face demonstrates exactly which advertising strategies are successful and why. Moving beyond the old Ps of product, price, place and promotion, Dan Hill outlines ten rules for emotionally effective advertising including simplicity, familiarity, relevancy and believability. Emotions rule decision making. About Face shows you that by focussing on the three new Ps of passion, purpose and personality, your campaigns can become more effective and emotionally engaging, taking you closer to the consumer.

Measuring and Mapping Cultures
Measuring and Mapping Cultures

Author: Yilmaz R. Esmer

Publisher: BRILL

Published: 2007

Total Pages: 202

ISBN-13: 9004158200

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Based on the data from the European and World Values Studies, this volume discuss basic theoretical and methodological issues of value research and focus on some the most basic processes of value change: cultural globalization, individualization, secularization and democratization.

Creativity in Invention and Design
Creativity in Invention and Design

Author: Subrata Dasgupta

Publisher: Cambridge University Press

Published: 1994-06-24

Total Pages: 286

ISBN-13: 9780521430685

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This book is about creativity and the nature of the creative process in technological invention. The author shows how certain ideas in cognitive science and artificial intelligence can be used to analyse, describe and explain an important invention taken from the history of computer technology.

The Mind's Best Work
The Mind's Best Work

Author: David N. PERKINS

Publisher: Harvard University Press

Published: 2009-06-30

Total Pages: 325

ISBN-13: 0674042034

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Over the years, tales about the creative process have flourished-tales of sudden insight and superior intelligence and personal eccentricity. Coleridge claimed that he wrote "Kubla Khan" in one sitting after an opium-induced dream. Poe declared that his "Raven" was worked out "with the precision and rigid consequence of a mathematical problem." D. N. Perkins discusses the creative episodes of Beethoven, Mozart, Picasso, and others in this exploration of the creative process in the arts, sciences, and everyday life. Table of Contents: A Parable 1. Witnesses to Invention 2. Creative Moments 3. Ways of the Mind 4. Critical Moments 5. Searching For 6. Plans Down Deep 7. Plans Up Front 8. Lives of Inquiry 9. Having It 10. The Shape of Making Notes Sources Index Reviews of this book: A delightful book, easy to read, amusing and jammed with intriguing "personal experiments," puzzles for the reader that offer insights into creative thinking. It is a valuable book because it summarizes well the results of recent investigations and effectively debunks a variety of cherished myths... Read the book for fun. Read it to find out what psychologists are up to. --New York Times Book Review Reviews of this book: The Mind's Best Work [is] a guided tour of the new psychology of creative thinking... Perkins belongs in that rare company of Lewis Thomas and other popularizers of science who combine a lively style, playful wit and discriminating scholarship. --Newsday Reviews of this book: A survey of scientific research that's also a work of playful wit. --Newsweek

The Creative Cognition Approach
The Creative Cognition Approach

Author: Steven M. Smith

Publisher: MIT Press

Published: 1995

Total Pages: 374

ISBN-13: 9780262193542

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Annotation Surveys the studies and theoretical views of prominent researchers in the areas of problem solving, concept formation, and thinking. Contributors cover a wide range of approaches that play a role in creative cognition, from associationism, to Gestalt, to computational approaches. Topics include dreams, intuition, the use of prior knowledge in creative thinking, insight versus analytic problem solving, and visual and computational processes in creative cognition. Annotation c. by Book News, Inc., Portland, Or.