Read and Download eBook Full
Author: Barnes, Stuart J.
Publisher: IGI Global
Published: 2005-11-30
Total Pages: 296
ISBN-13: 1591406668
DOWNLOAD EBOOK"This book provides practical case studies of the planning, implementation and use of mobile and wireless data solutions in modern business"--Provided by publisher.
Author: Lee, In
Publisher: IGI Global
Published: 2012-07-31
Total Pages: 449
ISBN-13: 1466619406
DOWNLOAD EBOOKAs business paradigm shifts from a desktop-centric environment to a data-centric mobile environment, mobile services provide numerous new business opportunities, and in some cases, challenge some of the basic premises of existing business models. Strategy, Adoption, and Competitive Advantage of Mobile Services in the Global Economy seeks to foster a scientific understanding of mobile services, provide a timely publication of current research efforts, and forecast future trends in the mobile services industry. This book is an ideal resource for academics, researchers, government policymakers, as well as corporate managers looking to enhance their competitive edge in or understanding of mobile services.
Author: Gutierrez, Jairo
Publisher: IGI Global
Published: 2008-08-31
Total Pages: 464
ISBN-13: 1605660957
DOWNLOAD EBOOK"This book presents quality articles focused on key issues concerning the planning, design, maintenance, and management of telecommunications and networking technologies"--Provided by publisher.
Author: Hu, Wen-Chen
Publisher: IGI Global
Published: 2008-08-31
Total Pages: 542
ISBN-13: 1605660973
DOWNLOAD EBOOK"This book offers research articles focused on key issues concerning the technologies and applications of electronic commerce"--Provided by publisher.
Author: Taniar, David
Publisher: IGI Global
Published: 2008-11-30
Total Pages: 3721
ISBN-13: 9781605660547
DOWNLOAD EBOOK"This multiple-volume publication advances the emergent field of mobile computing offering research on approaches, observations and models pertaining to mobile devices and wireless communications from over 400 leading researchers"--Provided by publisher.
Author: Stuart Barnes
Publisher: Routledge
Published: 2007-08-15
Total Pages: 408
ISBN-13: 1136409009
DOWNLOAD EBOOKE-commerce and V-business examines the impact of the Internet and associated technologies on two related aspects of business: electronic commerce and virtual organization. Using a combination of recent theory and empirical evidence it demonstrates how forward thinking organizations are reaping considerable advantages from exciting new business models in these areas. Such models require radical rethinking of many aspects of traditional business. The book covers many of the critical and contemporary issues stemming from these important new developments. The collected papers in this book illustrate the wide variety of business opportunities afforded by e-commerce and virtual business. They describe and discuss the important issues that follow in the wake of an organization deciding to pursue consumers electronically and organize its operations virtually. It brings a good balance of theory and practical issues from different perspectives from different parts of the globe
Author: Hunter, M. Gordon
Publisher: IGI Global
Published: 2009-08-31
Total Pages: 2750
ISBN-13: 1605666785
DOWNLOAD EBOOK"This 4-volume set provides a compendium of comprehensive advanced research articles written by an international collaboration of experts involved with the strategic use of information systems"--Provided by publisher.
Author: Becker, Annie
Publisher: IGI Global
Published: 2007-12-31
Total Pages: 2522
ISBN-13: 1599049449
DOWNLOAD EBOOKCompiles top research from the world's leading experts on many topics related to electronic commerce. Covers topics including mobile commerce, virtual enterprises, business-to-business applications, Web services, and enterprise methodologies.
Author: Daniel Catalan-Matamoros
Publisher: BoD – Books on Demand
Published: 2012-04-11
Total Pages: 157
ISBN-13: 9535105167
DOWNLOAD EBOOKCustomer relationship management (CRM) strategies have become increasingly important worldwide due to changes in expectations from customers as well as changes in the nature of markets. This book puts forth a conceptualization that attempts to not only outline CRM's domain but also to reconcile the divergent perspectives found in the academic and popular literature. Readers can see through measurable data-containing examples how the theory is applied with great success by various real-life examples. This book presents innovative proven methods for determining whether a CRM strategy for changing the way a company provides service (by adding new technology, processes, and procedures) will realize the return on the investment projected. It could be a great help to CRM personnel, student, managers and any one that works directly or indirectly with customers.
Author: Krzysztof Kubacki
Publisher: Springer
Published: 2014-10-25
Total Pages: 842
ISBN-13: 3319109510
DOWNLOAD EBOOKFounded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science. This volume includes the full proceedings from the 2013 Academy of Marketing Science (AMS) Annual Conference held in Monterey, California, entitled Ideas in Marketing: Finding the New and Polishing the Old.
