Higher education is one of the most intimidating industries in marketing today. Decreasing enrollments, spiking tuitions, and soft job markets have made it more challenging than ever to promote the value of a college education. And while there’s no shortage of fat, expensive books on the subject, there doesn’t seem to be many answers to the questions people tasked with promoting their schools are faced with every day. Until now. University X offers real, actionable advice for marketers in higher ed to create stronger brands, develop smarter strategies, and get the most out of their budgets. Free of boring theory and vague advice, the book provides a lively, accessible, and straight forward look at the things marketers can do today to improve their school’s marketing campaign tomorrow.
It is widely known that food markets have a high environmental impact, which needs to be minimized in order to help mitigate climate change. Governments and international institutions can help improve the sustainability of global food production; however, consumers’ decisions have an important role in influencing food market stakeholders’ choices towards sustainable food sources and low-emission practices. Understanding consumers' awareness of the importance of choosing sustainable diets and their capability to adapt their individual decision-making, is pivotal to stimulating or improving consumers’ willingness to move towards choosing climate-friendly food and avoiding food waste. There are many factors that influence people’s food choices from cultural and ethical acceptability, visual attractiveness, taste agreeability, and economic affordability, which change depending on the geographical areas and targeted group of people. Thus, to orient consumers’ food choices many challenges need to be considered, including making consumers aware of organic food health and environmental benefits, nutritional high protein alternatives to meat, and offering affordable solutions. The aim of this Research Topic is to collect different perspectives on consumers’ food choices in relation to the environmental sustainability issue. This would support the decision-makers and food systems stakeholders to move towards sustainable food production. Thus, this collection wishes to highlight the consumers’ point of view on the trade-off between personal habits and food preferences, and climate-friendly choices in geographical areas, including the awareness of the impact that the diet choice may have on the environment. This collection welcomes submissions on the following themes, but are not limited to: • Consumers' perception of the diet’s impact on climate change issue • Consumers' food choice drivers • Cultural acceptability of alternative protein sources • Consumers’ willingness to purchase organic food • Trade-off availability between sustainable and affordable food choice
Is your brand exactly right for your business; does it sell your products and services to your ideal customers and clients? If not, what should you do? Where do you start? Who can help? From Bland to Brand offers brand owners, business leaders and marketers an indispensable and practical guide to developing a robust brand strategy. This book gives you: An easy, step-by-step process for bringing out your brand's unique value proposition; Exercises, practical examples and up-to-date case studies from Asia and around the world to inspire your brand development; Actionable ideas to create a memorable brand experience; Cost-effective ways to collect market intelligence to grow your brand. User-friendly and highly informative, From Bland to Brand is a uniquely useful and relevant companion for brand builders in Asia.
At long last, Sarah Britton, called the “queen bee of the health blogs” by Bon Appétit, reveals 100 gorgeous, all-new plant-based recipes in her debut cookbook, inspired by her wildly popular blog. Every month, half a million readers—vegetarians, vegans, paleo followers, and gluten-free gourmets alike—flock to Sarah’s adaptable and accessible recipes that make powerfully healthy ingredients simply irresistible. My New Roots is the ultimate guide to revitalizing one’s health and palate, one delicious recipe at a time: no fad diets or gimmicks here. Whether readers are newcomers to natural foods or are already devotees, they will discover how easy it is to eat healthfully and happily when whole foods and plants are at the center of every plate.
A history of aging in America surveys and compares actualities and attitudes in the eighteenth, nineteenth, and twentieth centuries and suggests practical improvements on the current inadequate system of pensions, social security, medicare, and other programs.
