This book details the findings of a large-scale survey on the values and lifestyles of 1500 Singapore residents in 2001. Semi-structured interviews with elderly and young adult Singaporeans were also conducted. This comprehensive study provides insights into Singaporeans' value orientations, personal values, aspirations, satisfaction with life and living in Singapore, media habits, leisure activities, Internet usage, how Singaporeans are similar to or differ from one another, etc.
This book details the findings of a large-scale survey on the values and lifestyles of 1500 Singapore residents in 2001. Semi-structured interviews with elderly and young adult Singaporeans were also conducted. This comprehensive study provides insights into Singaporeans' value orientations, personal values, aspirations, satisfaction with life and living in Singapore, media habits, leisure activities, Internet usage, how Singaporeans are similar to or differ from one another, etc.
This book, based on a conference in Seoul Korea in 2004, examines the image research in 3 parts under the theory of brand attachment. The 3 parts are Theories of Image, Country Image, and Individual and Celebrity Source Image.
This book approaches the concept of lifestyle from a contemporary scholarly perspective, and subjects it to rigorous theoretical and conceptual standards from an integrated, applied psychological point of view. Marketplace Lifestyles in an Age of Social Media is exceptionally current, demonstrating how recent trends and developments in social media reflect the importance of lifestyle research in marketing. Numerous examples, illustrations, and comprehensive references are provided, making this volume the best single resource for scholars, students, and marketing experts in this important area of marketing theory and practice.
Different cultures experience happiness differently. Traditionally, the West is considered materialistic, and happiness is said to come from achievement and acquisition. The East is said to be more people-oriented, where happiness is a result of deep personal interactions. Thus, poor people can be happier in the East than the West, because they are not so concerned with possession and more with society. This book considers happiness and quality of life in non-Western countries and cultures. Its coverage is diverse and spans the breadth of the non-Western world, revealing unique perspectives of happiness and life quality embedded in rich cultural traditions and histories.
Wellbeing of Singaporeans: The Values, Lifestyles, Satisfaction and Quality of Life, Tan Soo Jiuan, Kau Ah Keng, Tambyah Siok Kuan (World Scientific Press, 2009) £38.00
Why is it important to conduct research on the psychology of the Asian consumer? What research themes have already emerged? What are the relevant theories and practical applications based on this research? These are some of the questions and issues addressed in this unique book. With chapters written by experts in their field, The Psychology of the Asian Consumer highlights how consumer psychology can contribute to an understanding of Asian consumer behaviour and is especially timely in light of today's global economy and its focus on the Pacific Rim. Chapters are organised around the key concepts of theory and culture and include numerous case studies and practical applications. The book focuses on research summaries that provide readers with important, need-to-know information.
As Singapore continues to grow as a nation, the happiness and wellbeing of Singaporeans and what matters to them also change. This book conceptualizes and measures the cognitive and affective aspects of subjective wellbeing from multiple perspectives and relates these to important factors such as values, trust, democratic rights, views about politics and the role of the government. Through nationwide surveys using representative samples, including insights from the most recent 2016 Quality of Life (QOL) Survey, this book examines how happiness and subjective wellbeing have evolved over the past 20 years in Singapore. This book is an invaluable resource for those interested in how the study of happiness and wellbeing in Singapore connects with and contributes to the ongoing research and discourse on happiness and wellbeing around the world.
This publication is the outcome of a major survey conducted between June 1988 and January 1989 on the values and lifestyles of Singaporeans aged 1540. It contains detailed information on 2,000 respondents profiled by age, race, religion and income, covering areas such as values and personalities; life aspirations; leisure activities, buying behaviour; and media and reading habits. Also included as appendices are extensive statistical data that should be of particular interest to marketers for strategic planning, and academics using them as data source for further research.
To present a multifaceted and holistic perspective of what makes Singaporeans happy, Tambyah, Tan and Yuen discuss the findings and insights from the 2022 Quality of Life Survey, which examines the perceptions and views of 1,905 Singapore citizens. This is the latest survey in a series of studies on the wellbeing of Singaporeans. While the impact of the COVID- 19 pandemic on wellbeing is a timely discussion, the findings are also compared with previous surveys conducted in 2011 and 2016 to provide a longitudinal perspective of how Singaporeans’ wellbeing has evolved over the years. Key aspects of this topic include life satisfaction and satisfaction with specific life domains, aspects of affective wellbeing (e.g., happiness, enjoyment and achievement), economic wellbeing, psychological flourishing, personal values, value orientations and views on socio- political issues. Pertinent differences due to demographics such as gender, marital status, age, education and household income are also highlighted. The book also features four archetypes and clusters of Singaporeans, which are representative of the unique demographics, values and wellbeing outcomes examined. The findings and insights will be useful to academics, policy makers, practitioners, students and the general public who are interested in understanding the life satisfaction and wellbeing of Singaporeans. The Open Access version of this book, available at http://www.taylorfrancis.com, has been made available under a Creative Commons [Attribution-Non Commercial-No Derivatives (CC-BY-NC-ND)] 4.0 license.
