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Author: Deborah J. MacInnis
Publisher: Now Publishers Inc
Published: 2007
Total Pages: 106
ISBN-13: 1601980361
DOWNLOAD EBOOKThe marketplace provides rich sources of hope and invites us to the endless pursuit of happiness.
Author: David Glen Mick
Publisher: Routledge
Published: 2012
Total Pages: 768
ISBN-13: 1848728522
DOWNLOAD EBOOKDaily existence is more interconnected to consumer behaviours than ever before, encompassing many issues of well-being. This edited volume includes 33 chapters on a wide range of topics by expert international authors, including unhealthy eating, credit card mismanagement, alcohol, tobacco, and much more.
Author: Sarma, Sarmistha
Publisher: IGI Global
Published: 2017-07-13
Total Pages: 396
ISBN-13: 1522527281
DOWNLOAD EBOOKPositive consumerism is the backbone to a strong economy. Examining the relationship between culture and marketing can provide companies with the data they need to expand their reach and increase their profits. Global Observations of the Influence of Culture on Consumer Buying Behavior is an in-depth, scholarly resource that discusses how marketing practices can be influenced by cultural preferences. Featuring an array of relevant topics including societal environments, cultural stereotyping, brand loyalty, and marketing semiotics, this publication is ideal for CEOs, business managers, professionals, and researchers that are interested in studying alternative factors that impact the marketing field.
Author: Matthew W. Gallagher
Publisher: Oxford University Press
Published: 2018
Total Pages: 401
ISBN-13: 019939931X
DOWNLOAD EBOOKHope has long been a topic of interest for psychologists, philosophers, educators, and physicians. In the past few decades, researchers from various disciplines and from around the world have studied how hope relates to superior academic performance, improved outcomes in the workplace, and improved psychological and physical health in individuals of all ages. Edited by Matthew W. Gallagher and the late Shane J. Lopez, The Oxford Handbook of Hope provides readers with a thorough and comprehensive update on the past 25 years of hope research while simultaneously providing an outline of what leading hope researchers believe the future of this line of research to be. In this extraordinary volume, Gallagher, Lopez, and their expert team of contributors discuss such topics as how best to define hope, how hope is distinguished from related philosophical and psychological constructs, what the current best practices are for measuring and quantifying hope, interventions and strategies for promoting hope across a variety of settings, the impact it has on physical and mental health, and the ways in which hope promotes positive functioning. Throughout its pages, these experts review what is currently known about hope and identify the topics and questions that will help guide the next decade of research ahead.
Author: Cait Lamberton
Publisher: Cambridge University Press
Published: 2023-04-06
Total Pages: 873
ISBN-13: 1009243942
DOWNLOAD EBOOKIn the last two years, consumers have experienced massive changes in consumption – whether due to shifts in habits; the changing information landscape; challenges to their identity, or new economic experiences of scarcity or abundance. What can we expect from these experiences? How are the world's leading thinkers applying both foundational knowledge and novel insights as we seek to understand consumer psychology in a constantly changing landscape? And how can informed readers both contribute to and evaluate our knowledge? This handbook offers a critical overview of both fundamental topics in consumer psychology and those that are of prominence in the contemporary marketplace, beginning with an examination of individual psychology and broadening to topics related to wider cultural and marketplace systems. The Cambridge Handbook of Consumer Psychology, 2nd edition, will act as a valuable guide for teachers and graduate and undergraduate students in psychology, marketing, management, economics, sociology, and anthropology.
Author: Arjun Chaudhuri
Publisher: Routledge
Published: 2006-08-14
Total Pages: 182
ISBN-13: 1136406905
DOWNLOAD EBOOKEmotion and Reason in Consumer Behavior provides new insights into the effects that emotion and rational thought have on marketing outcomes. It uses sound academic research at a level students and professionals can understand.
Author: Leonie Schiffauer
Publisher: Berghahn Books
Published: 2019-05-03
Total Pages: 186
ISBN-13: 178920013X
DOWNLOAD EBOOKMultilevel marketing and pyramid schemes promote the idea that participants can easily become rich. These popular economies turn ordinary people into advocates of their interests and missionaries of the American Dream. Marketing Hope looks at how different types of get-rich-quick schemes manifest themselves in a Siberian town. By focusing on their social dynamics, Leonie Schiffauer provides insights into how capitalist logic is learned and negotiated, and how it affects local realities in a post-Soviet environment.
Author: Anthony Reading
Publisher: JHU Press
Published: 2004-09-29
Total Pages: 260
ISBN-13: 9780801879487
DOWNLOAD EBOOKBridging many disciplines, Hope and Despair is a major contribution to our knowledge of human behavior.
Author: Delbert I. Hawkins
Publisher: McGraw-Hill/Irwin
Published: 2003-03
Total Pages: 0
ISBN-13: 9780072865493
DOWNLOAD EBOOKConsumer Behavior, 9/e, by Hawkins, Best, & Coney offers balanced coverage of consumer behavior including the psychological, social, and managerial implications. The new edition features current and exciting examples that are tied into global and technology consumer behavior issues and trends, a solid foundation in marketing strategy, integrated coverage of ethical/social issues and outlines the consumer decision process. This text is known for its ability to link topics back to marketing decision-making and strategic planning which gives students the foundation to understanding consumer behavior which will make them better consumers and better marketers.
Author: Steven C. van den Heuvel
Publisher: Springer Nature
Published: 2020-07-20
Total Pages: 272
ISBN-13: 303046489X
DOWNLOAD EBOOKThis open access volume makes an important contribution to the ongoing research on hope theory by combining insights from both its long history and its increasing multi-disciplinarity. In the first part, it recognizes the importance of the centuries-old reflection on hope by offering historical perspectives and tracing it back to ancient Greek philosophy. At the same time, it provides novel perspectives on often-overlooked historical theories and developments and challenges established views. The second part of the volume documents the state of the art of current research in hope across eight disciplines, which are philosophy, theology, psychology, economy, sociology, health studies, ecology, and development studies. Taken together, this volume provides an integrated view on hope as a multi-faced phenomenon. It contributes to the further understanding of hope as an essential human capacity, with the possibility of transforming our human societies.
