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Author: Michael McNamee
Publisher:
Published: 2002-08-01
Total Pages: 260
ISBN-13: 9780972100809
DOWNLOAD EBOOKA look at casino marketing and strategies used in casinos to build customer relationships by refocusing on customers and database. It is a "how to" for casino novices and a refresher for the experienced marketer.
Author: Diego Sorroche
Publisher:
Published: 1988
Total Pages: 16
ISBN-13:
DOWNLOAD EBOOKAuthor: Julia Carcamo
Publisher: Independently Published
Published: 2020-08-14
Total Pages: 144
ISBN-13:
DOWNLOAD EBOOKCompetition for casino customers is more competitive than ever as marketers look to solidify a customer base for the future. Branding is playing a pivotal role as casino operators - large and small - attempt to differentiate themselves not only from industry competition but from new entertainment options. Julia Carcamo shares decades of executive-level operational experience with some of the world's top casino companies. With her easy to understand Jules Rules, you will change your view of marketing and prepare yourself to build an identity that will resonate with employees, customers, and stakeholders and produce real ROI. Are you ready for the challenge?
Author: Anthony F. Lucas
Publisher:
Published: 2008-01-01
Total Pages: 243
ISBN-13: 9780981739908
DOWNLOAD EBOOKAuthor: Kevin Blackwood
Publisher: John Wiley & Sons
Published: 2022-04-26
Total Pages: 418
ISBN-13: 1119873126
DOWNLOAD EBOOKMaximize your odds on the casino floor Casinos are designed for distraction, so it helps to know a bit about when the odds are in your favor and when they’re not before you push a stack of chips onto a table. Professional blackjack player Kevin Blackwood and lifelong sports bettor Swain Scheps know a thing or two about casino gambling. In Casino Gambling For Dummies, these seasoned gaming veterans guide you through the essential strategies for walking out of the casino ahead of the game. They also show you the most common mistakes made by players, helping you avoid gambling risks while you enjoy what the gaming industry has to offer. Learn to see past the flashing lights, decide how much you’re willing to wager, and find out how to enjoy yourself. In this book, you’ll also discover: Step-by-step walkthroughs of casino etiquette and the rules of common casino games, including poker and blackjack Explanations of video poker and slots and ways to avoid losing more than you’re comfortable with Explorations of online gambling, so you can enjoy the fun of a casino from the comfort of your home The perfect guide for anyone looking for an easy introduction to the world of casino gaming, Casino Gambling For Dummies is also an essential resource for those seeking to improve their odds at blackjack, craps, video poker, slots, and other games.
Author: Kathryn Hashimoto
Publisher:
Published: 2010
Total Pages: 0
ISBN-13: 9780131996144
DOWNLOAD EBOOKThe content in Casino Marketing has been pulled from the author's personal knowledge learned from 30 years researching, teaching and writing in the field as well as prominent gambling practitioners, and industry trade journals. This book on casino marketing is an attempt to link the gaming industry to the business environment and its theoretical underpinnings. Different from its competitors, this book uses and discusses different marketing theories to teach fundamental knowledge in the area before applying the information to the industry. Therefore, the readers accomplish two goals at one sitting. They learn about fundamental marketing practices as well as casino industry applications. Starting with a traditional overview of the industry, the book quickly moves onto strategic planning by combining the input of nine different managers from many different levels of responsibility in a variety of casinos. No other book on the market so thoroughly explores the uncontrollable environments that dictate how our product, price, place, and promotions should change in casino marketing.
Author: Rajagopal
Publisher: IGI Global
Published: 2015-01-31
Total Pages: 319
ISBN-13: 1466675195
DOWNLOAD EBOOKAbstract: "This book discusses the indispensable value of understanding consumer activities and the crucial role they play in developing successful marketing strategies by focusing on concepts such as consumer perceptions, consumption culture, and the influence of information technology"--Provided by publisher
Author: Jim Kilby
Publisher: Wiley
Published: 2006-06-12
Total Pages: 416
ISBN-13: 0470073640
DOWNLOAD EBOOKComplete guidance to the ins and outs of gaming operations Management personnel need a thorough understanding of the business side of the casino industry to ensure profits???and to avoid losses. It's a sure bet that Casino Operations Management, Second Edition will help current and future gaming management professionals better serve any casino. Written by experts with over 65 years of combined experience in the field, this Second Edition offers all the critical skills and know-how to equip gaming and casino operators with the knowledge needed for the management office, cage operations, and table game and slot operations. This updated edition features detailed coverage of: Current high-roller marketing tactics and their effect on profitability The effect of popular money management systems on casino profits The initial development process of an Indian casino Studies designed to identify the patronage motives of gamblers, including those of riverboat customers Slot club design: player rating issues, point accumulation schemes, and more Principles of casino floor design: managing table game and slot location Studies designed to measure the profit contribution of popular slot promotions Casino Operations Management, Second Edition uses simplified mathematics and statistics throughout, and provides readers with a thorough understanding of all aspects of the casino industry business. It is a must-have reference for students and casinos that develop managers internally.
Author: John Romero
Publisher: John Romero Direct Marketing
Published: 1985
Total Pages: 268
ISBN-13: 9780964241404
DOWNLOAD EBOOKAuthor: Shelly Field
Publisher: Infobase Publishing
Published: 2009
Total Pages: 345
ISBN-13: 1438120656
DOWNLOAD EBOOKFeatures numerous job profiles in the casino and gaming industry and includes appendixes covering professional organizations, schools, associations, unions, and casinos. Career profiles include blackjack dealer, casino host, concierge, and hotel publicist.
