Typographic Design
Typographic Design

Author: Rob Carter

Publisher: John Wiley & Sons

Published: 2017-12-19

Total Pages: 358

ISBN-13: 1119477352

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The bestselling introduction to designing the written word Typographic Design: Form & Communication is the definitive reference for graphic designers, providing a comprehensive introduction to the visual word. Done well, typopgraphy can communicate so much more than the words themselves. Typographic design determines how you feel about a message, the associations you make, and ultimately, the overall success of the communication. Typographic design extends from the page to the screen, and is a critical element of almost any graphic design project. This book provides essential guidance on everything related to type: from letterforms and negative space, to messaging, processes, and history, aspiring designers will find great utility in mastering these critical concepts. This new seventh edition has been fully updated with new coverage of contemporary typography processes, updated case studies, and new examples from branding, print, web, motion, and more. On-screen typographic design concepts are discussed in greater detail, and the online supplemental materials include new flashcards, terminology and quizzes. Understand design factors as they relate to type Explore communication and typographic messaging Learn how typography has evolved, and where it is headed Adopt established approaches to designing with type The irony of typographic design is that, when done well, it often goes unnoticed—but its impact on a project’s overall success is undeniable. Typography can make or break a page, can enhance or overpower an image, and can obscure a message or bring it into sharp focus. It is one of the most powerful tools in the graphic designer’s arsenal, and Typographic Design is the complete, practical introduction.

36 Days of Type
36 Days of Type

Author: Kareen Cox

Publisher:

Published: 2016-05-26

Total Pages:

ISBN-13: 9781367648852

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I've always been interested in typography. The 36 days of type movement has inspired many designers to put their creative hats on and come up with some highly original designs. The characters within this book are my introduction to the wonderful world of type.

Designing with Type, 5th Edition
Designing with Type, 5th Edition

Author: James Craig

Publisher: Watson-Guptill

Published: 2006-05-01

Total Pages: 178

ISBN-13: 0823014134

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The classic Designing with Type has been completely redesigned, with an updated format and full color throughout. New information and new images make this perennial best-seller an even more valuable tool for anyone interested in learning about typography. The fifth edition has been integrated with a convenient website, www.designingwithtype.com, where students and teachers can examine hundreds of design solutions and explore a world of typographic information. First published more than thirty-five years ago, Designing with Type has sold more than 250,000 copies—and this fully updated edition, with its new online resource, will educate and inspire a new generation of designers.

A Type Primer
A Type Primer

Author: John Kane

Publisher: Laurence King Publishing

Published: 2002

Total Pages: 220

ISBN-13: 9781856692915

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A guide full of practical hints to help build the confidence of graphics and typography students. Its aim is to bring the reader to the point where they understand the basic principles of typography and to strengthen the designer's 'eye' through informed, direct observation.

Expressive Typography
Expressive Typography

Author: Kimberly Elam

Publisher: Van Nostrand Reinhold Company

Published: 1990

Total Pages: 184

ISBN-13:

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Contents: Introduction; Planar Typography; Calligraphy; Handwriting & Illustration as Typography; Dimensional Typography; Collage & Found Typography; Representational Objects as Typography; Fragmented & Abstracted Typography. 84 color illustrations, 24 line drawings, 210 halftones.

Type Rules!
Type Rules!

Author: Ilene Strizver

Publisher: John Wiley & Sons

Published: 2009-03-09

Total Pages: 228

ISBN-13: 0470500905

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"I've purchased and read just about every book on typography written over the last twenty-five years. Ilene Strizver's Type Rules! is one of the best. It's a book that will prove its value time and again." —Allan Haley, Director of Words and Letters, International Typeface Corporation "Type Rules! is a 'must-have' book for students and professionals alike. I highly recommend it." —Prof. Ed Benguiat, World-renowned type designer and educator, School of Visual Arts, NYC Type Rules!, Second Edition is an up-to-date, thorough introduction to the principles and practices of typography. From the fundamentals to cutting-edge applications, this Second Edition has everything today's serious designer needs. Dozens of exercises reinforce authoritative coverage on such topics as how to select the appropriate type for the job, how to set type like a pro, how to avoid common mistakes, and how to design a typeface, as well as how to fully harness the power of major design packages like Adobe InDesign and QuarkXPress. This new Second Edition also includes three new features: Tech Tips—Instructional sidebars that succinctly explain how to achieve the covered typographic principles and techniques Type Tips—Expert tips and helpful hints that offer insightful details on covered topics Educational Supplements—Exercises and assignments that reinforce material and show how to apply techniques in the real world

Arcade Game Typography
Arcade Game Typography

Author: Toshi Omigari

Publisher: National Geographic Books

Published: 2019-11-05

Total Pages: 0

ISBN-13: 0500021740

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The definitive survey of ’70s, ’80s, and early ’90s arcade video game pixel typography. Arcade Game Typography presents readers with a fascinating new world of typography: the pixel typeface. Video game designers of the ’70s, ’80s, and ’90s faced color and resolution limitations that stimulated incredible creativity. With each letter having to exist in a small pixel grid, artists began to use clever techniques to create elegant character sets within a tiny canvas. This book presents typefaces on a dynamic and decorative grid, taking reference from high-end type specimens while adding a suitably playful twist. Arcade Game Typography recreates that visual aesthetic, fizzing with life and color. Featuring pixel typefaces carefully selected from the first decades of arcade video games, Arcade Game Typography presents a completist survey of a previously undocumented outsider typography movement, accompanied by insightful commentary from author Toshi Omagari, a Monotype typeface designer himself. Gathering an eclectic range of typography, from hit games such as Super Sprint, Marble Madness, and Space Harrier to countless lesser-known gems, Arcade Game Typography is a vivid nostalgia trip for gamers, designers, and illustrators alike.

A Practical Guide to Event Promotion
A Practical Guide to Event Promotion

Author: Nigel Jackson

Publisher: Taylor & Francis

Published: 2017-07-14

Total Pages: 243

ISBN-13: 1317426657

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This Practical Guide to Event Promotion offers the reader a short and succinct overview of the range of marketing communication materials from print to social marketing that can be used to promote an event successfully to the correct target markets. It includes invaluable advice on how to identify the type of communication tools most applicable to the type of event that is being promoted and its target market; how to effectively use and implement these; useful tips on things to avoid; as well as suggested time frames to use before, during and after the event. Examples of best practice and insights from events marketers are integrated throughout. Although full of practical information, a strong theoretical base underpins the advice included on how event managers can apply communication and persuasion theory to key audiences. This book will be a useful resource for Events Management students putting on an event as part of their course and for assessments, and those wanting to convert general theory into practical skills they will use in the workplace.