TWIST

TWIST

Author: Julie Cottineau

Publisher: Ecademy Press

Published: 2016-05-05

Total Pages: 130

ISBN-13: 1784522465

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Is your small business or non-profit having trouble standing out in today's crowded and competitive markets? In your efforts to look legitimate, you're likely promoting your brand with promises, words and images that blend in instead of break through. The solution? Find your TWIST. In this book, Julie Cottineau, former VP of Brand for Virgin, founder of Brand School and a global authority on impactful and effective branding, shares her unique TWIST approach which helps businesses remove their brand blinders and look outside of their categories for actionable insights that build stronger brands and better business results. She uses easy to follow examples of actual small businesses that have successfully applied her methodology. Don't waste another minute on "me-too" marketing until you read this book and build your own TWIST.


The Soul of Money: Transforming Your Relationship with Money and Life

The Soul of Money: Transforming Your Relationship with Money and Life

Author: Lynne Twist

Publisher: W. W. Norton & Company

Published: 2010-10-04

Total Pages: 328

ISBN-13: 0393340317

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"An inspired, utterly fascinating book….A book for everyone who would like to make the world a better place."—Jane Goodall This unique and fundamentally liberating book shows us that examining our attitudes toward money—earning it, spending it, and giving it away—can offer surprising insight into our lives, our values, and the essence of prosperity. Lynne Twist, a global activist and fundraiser, has raised more than $150 million for charitable causes. Through personal stories and practical advice, she demonstrates how we can replace feelings of scarcity, guilt, and burden with experiences of sufficiency, freedom, and purpose. In this Nautilus Award-winning book, Twist shares from her own life, a journey illuminated by remarkable encounters with the richest and poorest, from the famous (Mother Teresa and the Dalai Lama) to the anonymous but unforgettable heroes of everyday life.


Business Biographies

Business Biographies

Author: Stephen K Troy

Publisher:

Published: 2018-03-21

Total Pages: 178

ISBN-13: 9781948172264

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In this series of profiles, author Stephen K. Troy takes a detailed look at people who walked down nontraditional paths to achieve success. Many of these leaders are no longer celebrated or remembered, but their achievements changed the course of business and continue to influence society. You'll learn about the unassuming billionaire who gave away his entire fortune during his lifetime to better the world. Not everyone is so generous, however; one scoundrel who stole billions. Some are more obscure than others, and this text brings their accomplishments to light. Leaders profiled include Aaron Burr, Henry Ford, John Ringling, Robert Morris, Frank Woolworth, Forrest Mars Sr., Daniel Ludwig, and many more. Whether you are a student, a business leader, or someone considering a career in business, you'll be entertained, informed, and educated as you read.


Twisted Sisters

Twisted Sisters

Author: Jen Lancaster

Publisher: Penguin

Published: 2015-01-06

Total Pages: 321

ISBN-13: 0451471687

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A licensed psychologist who stars on the cable breakout show I Need a Push, Reagan Bishop helps participants become their best selves by urging them to overcome obstacles and change behaviors. An overachiever, Reagan is used to delivering results. Despite her overwhelming professional success, Reagan never seems to earn her family’s respect. Her younger sister, Geri, is and always will be the Bishop family favorite. When a national network buys Reagan’s show, the pressure for unreasonably quick results and higher ratings mounts. Desperate to make the show work and keep her family at bay, Reagan actually listens when the show’s New Age healer offers an unconventional solution.... Record Nielsen ratings follow. But when Reagan decides to use her newfound power to teach everyone a lesson about sibling rivalry, she’s the one who will be schooled....


Rehumanizing Leadership

Rehumanizing Leadership

Author: Michael Chavez

Publisher: Lid Publishing

Published: 2020

Total Pages: 240

ISBN-13: 9781911498841

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The rehumanization of leadership has become one of the most pressing issues of our times. This book offers an antidote to the linear and fragmented leadership models that emerged out of the industrial age. The authors make a compelling case for purpose, empathy and caring to become the strategic driving forces for organizations in a disruptive and complex world. This book provides you with the simple tools and the mindset that you need to lead your organization into the 21st century.


Last Night in Twisted River

Last Night in Twisted River

Author: John Irving

Publisher: Random House

Published: 2009-10-27

Total Pages: 577

ISBN-13: 1588369005

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In 1954, in the cookhouse of a logging and sawmill settlement in northern New Hampshire, an anxious twelve-year-old boy mistakes the local constable’s girlfriend for a bear. Both the twelve-year-old and his father become fugitives, forced to run from Coos County—to Boston, to southern Vermont, to Toronto—pursued by the implacable constable. Their lone protector is a fiercely libertarian logger, once a river driver, who befriends them. In a story spanning five decades, Last Night in Twisted River depicts the recent half-century in the United States as “a living replica of Coos County, where lethal hatreds were generally permitted to run their course.” What further distinguishes Last Night in Twisted River is the author’s unmistakable voice—the inimitable voice of an accomplished storyteller.


Grantasms

Grantasms

Author: Grant Crowell

Publisher:

Published: 2019-08

Total Pages:

ISBN-13: 9780578523460

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Do you enjoy funny words or expressions you can relate to personally? Don't you wish you had a great way to share them with others so they could relate to them as well? Would you use them in conversations to have more laughs, maybe enjoyable and meaningful relationships? Would you want to be a better storyteller? Or just maybe, you just wish you could relieve some social anxiety and disconnectedness - i.e., "break the ice?"We now have an amazing new wordplay for everyone trying to keep their head above water and thrive in our modern Social Era. It will transform your frustrations into laughter, distractions into directions, boredom into a brain game, and icebreakers into warm human relations. It's called, "Grantasms."Grantasms are creative, twisted words with genuine stories that make for enjoyable conversations. They're word orgasms, created for a strong connection-with your mind, body, emotions, and other people. This book is the personal storytelling of Twisted Wordsmith, Grant Crowell. It's packed with funny and relatable anecdotes that you can easily apply for your own life!This book has Grantasms for all kinds of social situations. From the mundane to the insane, and everywhere in between. In these pages you'll learn what's "imboretant" and what's not. You'll find out the difference between "messytasking" and "mastertasking." You might avoid showing up at a job interview with your "resumess." And you might better understand why someone you've always liked is an "endorfriend." They'll even help you laugh at your mistakes and failures, like when you make a "digital douche" - which is what I call a social faux pas, online.


Youtility

Youtility

Author: Jay Baer

Publisher: Penguin

Published: 2013-06-27

Total Pages: 242

ISBN-13: 1101633883

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The difference between helping and selling is just two letters If you're wondering how to make your products seem more exciting online, you're asking the wrong question. You're not competing for attention only against other similar products. You're competing against your customers' friends and family and viral videos and cute puppies. To win attention these days you must ask a different question: "How can we help?" Jay Baer's Youtility offers a new approach that cuts through the clut­ter: marketing that is truly, inherently useful. If you sell something, you make a customer today, but if you genuinely help someone, you create a customer for life.


Twisted Taurus

Twisted Taurus

Author: Ellen Steiber

Publisher: Random House Books for Young Readers

Published: 1995

Total Pages: 178

ISBN-13: 9780679873075

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Lonely newcomer Darci is very impressed when wealthy, artistic--but decidedly spooky--Micaela befriends her, but she has no idea that Micaela wants Darci's brother Kurt, and is using witchcraft to get him.