Turismo y promoción de destinos turísticos
Turismo y promoción de destinos turísticos

Author:

Publisher: Universidad de Oviedo

Published: 1996

Total Pages: 364

ISBN-13: 9788474689419

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El desarrollo del turismo y de la industria del ocio ha experimentado en los últimos años un proceso dinámico de evolución, tanto a nivel mundial como en nuestro país. En consecuencia, el sector turístico se ha convertido en una rama productiva de importancia creciente en ciertos países y regiones, convirtiéndose en un factor de gran trascendencia para el crecimiento económico y la generación y mantenimiento del empleo en dichos espacios geoeconómicos. Ha sido esta significativa importancia económica y social del turismo la que ha motivado a un conjunto de profesores de la comunidad universitaria a dedicar su labor investigadora a este sector. En este sentido, el presente volumen recoge las ponencias presentadas en el Curso de Verano celebrado en Gijón durante el mes de julio del año 1995. El objetivo del mismo ha sido poner de manifiesto los elementos necesarios a tener en cuenta en la promoción del turismo y en la potenciación de la demanda final.

Calidad en sitios web
Calidad en sitios web

Author: Pedraza-Jiménez, Rafael

Publisher: Editorial UOC

Published: 2016-10-26

Total Pages: 100

ISBN-13: 8491162992

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Calidad, evaluación, análisis, sitios web? ¿Qué tienen en común todas estas palabras clave para que merezcan la atención del público de esta colección? El punto que lo une todo es la necesidad de un amplio y a la vez muy diverso colectivo profesional de saber qué es lo que hace que un sitio web responda a criterios de calidad. Pongamos el ejemplo de un profesional de la web que recibe el encargo de auditar los sitios web de una empresa de comercio electrónico: quiere estar segura de que está a la altura de sus competidores internacionales; o el de un equipo de investigadores académicos que se pregunta cómo están incorporando las webs de turismo las más recientes posibilidades de interacción debidas a la web 2.0. Lo que tienen en común escenarios y objetivos tan diversos es que, en todos ellos, sus protagonistas necesitarán disponer de alguna herramienta que los ayude a determinar qué necesitan saber en relación con una web determinada o un conjunto de sitios web. Este libro intenta aportar esos instrumentos.

The Routledge Handbook of Community Based Tourism Management
The Routledge Handbook of Community Based Tourism Management

Author: Sandeep Kumar Walia

Publisher: Routledge

Published: 2020-12-20

Total Pages: 530

ISBN-13: 1000222020

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This Handbook offers an up-to-date and comprehensive overview of core themes and concepts in community-based tourism management. Providing interdisciplinary insights from leading international scholars, this is the first book to critically examine the current status of community-based tourism. Organised into five parts, the Handbook provides cutting-edge perspectives on issues such as Indigenous communities, tourism and the environment, sustainability, and the impact of digital communities. Part 1 introduces core concepts and methodologies, and distinguishes community products from other tourism and hospitality goods. Part 2 explores communities’ attitudes towards tourism development and their engagement with and ownership of the process. It also delves into the role of community- based tourism, under the influence of governmental policies, in the economic and social development of a region. In Part 3 various management, marketing, and branding initiatives are identified as a means of expanding the tourism business. Part 4 examines the negative impacts of mass tourism and its threats to culture, tradition, identity, the built environment, and natural heritage. In the final and fifth part, future challenges and opportunities for community-based tourism initiatives are considered, and research-based sustainable solutions are proposed. Overall, the book considers engaging local populations in tourism development as a way of building stronger and more resilient communities. This Handbook fills a void in the current research and thus will appeal to scholars, students, and practitioners interested in tourism management, tourism geography, business studies, development policy and practice, regional development, conservation, and sustainability.

Author:

Publisher: Soffer Publishing

Published:

Total Pages: 93

ISBN-13: 2010427599

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The Discourse of Tourism and National Heritage
The Discourse of Tourism and National Heritage

Author: Claudia Elena Stoian

Publisher: Cambridge Scholars Publishing

Published: 2015-11-25

Total Pages: 435

ISBN-13: 1443886629

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The Discourse of Tourism and National Heritage: A Contrastive Study from a Cultural Perspective presents an in-depth research study in the field of online tourism promotion. It focuses on the national online promotion of UNESCO World Heritage Sites, on two different types of websites – institutional and commercial – from three countries, Romania, Spain and Great Britain. The book analyses the way in which each country combines various modes to create a virtual brochure with a promotional message from both institutional and commercial positions. In doing this, it studies the organization of the websites and their webpages, as well as the lexico-grammatical and visual features of their promotional messages. The theoretical framework used is Systemic Functional Linguistics (Halliday 1985, 1994; Kress and van Leeuwen 1996, 2006; Halliday and Matthiessen 2004). The results are compared in relation to the types of websites and to the countries in which they were produced. These are further interpreted from a cultural perspective, showing that the findings can be accounted for by cultural variability, in particular the dimension of context (Hall 1976, 1990, 2000).

New Realities, Mobile Systems and Applications
New Realities, Mobile Systems and Applications

Author: Michael E. Auer

Publisher: Springer Nature

Published: 2022-04-08

Total Pages: 1152

ISBN-13: 3030962962

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This book devotes to new approaches in interactive mobile technologies with a focus on learning. Interactive mobile technologies are today the core of many—if not all—fields of society. Not only the younger generation of students expects a mobile working and learning environment. And nearly daily new ideas, technologies and solutions boost this trend. To discuss and assess the trends in the interactive mobile field are the aims connected with the 14th International Conference on Interactive Mobile Communication, Technologies and Learning (IMCL2021), which was held online from 4 to 5 November 2021. Since its beginning in 2006, this conference is devoted to new approaches in interactive mobile technologies with a focus on learning. Nowadays, the IMCL conferences are a forum of the exchange of new research results and relevant trends as well as the exchange of experiences and examples of good practice. Interested readership includes policy makers, academics, educators, researchers in pedagogy and learning theory, school teachers, learning Industry, further education lecturers, etc.

Globalization and Marginality in Geographical Space
Globalization and Marginality in Geographical Space

Author: Heikki Jussila

Publisher: Routledge

Published: 2017-07-05

Total Pages: 282

ISBN-13: 1351766287

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This title was first published in 2001. An examination of globalization and marginality in geographical space, it discusses the issue of marginalization and the effects that economic globalization have on marginal and critical regions from the point of view of politics and policies and the shift from economic to social issues of development.