TURF Revisited
Author: Abba M. Krieger
Publisher:
Published: 2000
Total Pages: 54
ISBN-13:
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Günter Grass Revisited
Author: Patrick O'Neill
Publisher: Macmillan Reference USA
Published: 1999
Total Pages: 216
ISBN-13:
DOWNLOAD EBOOKThis book focuses on the skills of Gunter Grass as a literary artist.
The Rational Homo Psychologicus
Author: H. Y. Story
Publisher: Springer Nature
Published: 2019-09-28
Total Pages: 185
ISBN-13: 9813295031
DOWNLOAD EBOOKThis is a challenger book. It systematically modifies the assumptions of the homo economicus and homo sociologicus by constructing a deeper foundation of human and corporate personhood. The new theory of homo psychologicus probes into a long-forgotten common sense: humans are rationally irrational homo psychologicus, as are companies. The homo psychologicus state of people and companies, or the desire of realizing who we are and who we are not, lays the foundation for our decisions on profits and stakeholder relationships. The author, a veteran brand strategy consultant, starts by decoding some of the most popular misconceptions in the field of brand management—Corporate Identity, Brand Valuation, and Positioning Theory. While the concepts are clarified and the functionality of brand management is redefined, the book further dissects that a key differentiation between businesses with lasting success and others is a thoughtful homo psychologicus mindset. The methodology of developing thoughtful businesses will empower companies to make more visionary decisions for themselves and the economic ecosystem that we all rely upon. More thoughtful businesses could potentially create more thoughtful economies through their collective efforts.
The Cambridge Companion to Günter Grass
Author: Stuart Taberner
Publisher: Cambridge University Press
Published: 2009-07-16
Total Pages: 255
ISBN-13: 113982824X
DOWNLOAD EBOOKGünter Grass is Germany's best-known and internationally most successful living author, from his first novel The Tin Drum to his recent controversial autobiography. He is known for his tireless social and political engagement with the issues that have shaped post-War Germany: the difficult legacy of the Nazi past, the Cold War and the arms race, environmentalism, unification and racism. He was awarded the Nobel Prize for literature in 1999. This Companion offers the widest coverage of Grass's oeuvre across the range of media in which he works, including literature, television and visual arts. Throughout, there is particular emphasis on Grass's literary style, the creative personality which inhabits all his work, and the impact on his reputation of revelations about his early involvement with Nazism. The volume sets out, in a fresh and lively fashion, the fundamentals that students and readers need in order to understand Grass and his individual works.
Astro Turf
Author: M. G. Lord
Publisher: Bloomsbury Publishing USA
Published: 2009-05-26
Total Pages: 274
ISBN-13: 0802719376
DOWNLOAD EBOOKA daughter's journey to rediscover her father and understand the culture of space engineers During the late 1960s, while M. G. Lord was becoming a teenager in Southern California and her mother was dying of cancer, Lord's father-an archetypal, remote, rocket engineer- disappeared into his work at the Jet Propulsion Laboratory in Pasadena, building the space probes of the Mariner Mars 69 mission. Thirty years later, Lord found herself reporting on the JPL, triggering childhood memories and a desire to revisit her past as a way of understanding the ethos of rocket science. Astro Turf is the brilliant result of her journey of discovery. Remembering her pain at her father's absence, yet intrigued by what he did, Lord captures him on the page as she recalls her own youthful, eccentric fascination with science and space exploration. Into her family's saga she weaves the story of the legendary JPL- examining the complexities of its cultural history, from its start in 1936 to the triumphant Mars landings in 2004. She illuminates its founder, Frank Malina, whose brilliance in rocketry was shadowed by a flirtation with communism, driving him from the country even as we welcomed Wernher von Braun and his Nazi colleagues. Lord's own love of science fiction becomes a lens through which she views a profound cultural shift in the male-dominated world of space. And in pursuing the cause of her father's absence she stumbles on a hidden guilt, understanding "the anguish his proud silence caused both him and me, and how rooted that silence was in the culture of engineering."
Product Innovation Toolbox
Author: Kannapon Lopetcharat
Publisher: John Wiley & Sons
Published: 2022-10-19
Total Pages: 565
ISBN-13: 1119712866
DOWNLOAD EBOOKPRODUCT INNOVATION TOOLBOX Discover how to implement consumer-centric innovation to help create new product development in this latest edition In recent years, behavioral approaches, social media listening, and other new techniques and technologies—digital techniques, augmented intelligence, machine learning, and advanced biometrics, among others—have been foregrounded in innovation research. A focus on the evolving fields of data science and neuroscience is a driving force for both researchers and the people they study. These digital and mobile technologies have enabled researchers to augment listening, observing and categorizing methods, and to adapt new techniques in attempting to better understand consumers. On the other hand, digitized mobile societies, spurred by faster and cheaper internet access, emphasize an interconnectedness that drastically alters human behaviors and creates borderless influences. Even so, the tenets and approaches to insightful deep learning for consumers and other actors, from discovery through to the launch of successful products, remains an intrinsic part of assessing the market. Product Innovation Toolbox brings together key thought leaders and seasoned consumer researchers from corporate R&D, academia, and marketing research companies to share their experiences, advanced consumer research tools and practical tips for successful and sustainable product innovation. By offering these leading-edge tools and insights, the book ensures consumer-centric innovation by linking strategy and a designed approach. The new edition focuses on the integration and connection of all data—both structured and unstructured???for deep learning and activation, rather than a differentiated qualitative—quantitative approach, reflecting the shifting relationships involved in the latest developments in the field. The second edition of Product Innovation Toolbox also includes: Revised material for more than 70% of the manual, with 11 new and extensively updated chapters New tools sections on digital technologies to create novel ways to stimulate and elicit insights from participants, such as Virtual Reality (VR) and Digital Augmentation Upgraded versions of tools in each updated section, with fresh examples New case studies created using the tools from the previous edition, including cases regarding cross-continental marketplaces and cross-cultural societies An emphasis on tools with global applications Product Innovation Toolbox is an essential resource for product developers, marketers, and technologists.
The Political Novel
Author: Stuart A. Scheingold
Publisher: Bloomsbury Publishing USA
Published: 2010-07-18
Total Pages: 271
ISBN-13: 1441178627
DOWNLOAD EBOOKScholars from a variety of academic disciplines have been drawn into exhaustive analyses of what went wrong in "the terrible 20th Century", as Winston Churchill dubbed it. In this book Stuart Scheingold adds political novels to those inquiries and argues that they make a distinctive and hitherto neglected contribution to the collective memory of the 20th Century. These fictional accounts are the work of some of the century's most celebrated novelists: Kafka, Heller, Boll, Grass, Vonnegut and others. As refracted through the literary imagination, the "terrible" 20th Century takes on new meaning that tends to elude historians and social scientists. Novelists peer into the shattered lives, the moral dilemmas, and the emotional chaos of the century, thus viewing a collective catastrophe through the everyday lives of victims, victimizers, temporizers, opportunists, true believers, and those who simply averted their eyes. In so doing, these novelists reveal, sometimes prophetically, the etiology of catastrophe, and both deepen our memory of the past and help us to think more clearly about the future.
Productive Workplaces Revisited
Author: Marvin R. Weisbord
Publisher: John Wiley & Sons
Published: 2004-02-01
Total Pages: 547
ISBN-13: 0787973297
DOWNLOAD EBOOKIn Productive Workplaces Revisited, Marvin Weisbord takes the next step in exploring effective strategies for improving workplace productivity through dignity, meaning, and community. Remarkably, in this new edition the author revisits the case studies from the first edition, Productive Workplaces, to show the long-term effects of OD interventions -- twenty-plus years after the fact and provides invaluable insights for practitioner and student alike. In five new chapters, Weisbord reinterprets his systems work in health care and steel-making, describes how “future search,” his method for “getting everybody improving whole systems,” has crossed cultures on five continents, and summarizes his learning from following up cases decades later. This edition also presents in-depth case studies of organizations that have used these techniques to increase output, cut costs, create strategic plans, manage conflict between functions, and more.
