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Author: Bradley Mittman
Publisher:
Published: 2018-06-15
Total Pages:
ISBN-13: 9781941056202
DOWNLOAD EBOOKAll the Memory Aids, Tips and Tricks to Help You Speed Dial the Most Commonly Asked Clinical Material for the ABIM Internal Medicine Boards
Author: Bradley D. Mittman
Publisher: Frontrunners Board Review Incorporated
Published: 2003
Total Pages: 230
ISBN-13:
DOWNLOAD EBOOKThis UNBELIEVABLE review of internal medicine for board exams is done ALL IN MNEMONICS. As such it is a highly unique and long-overdue TEST PREPARATION and self-assessment resource for ANY of the current national clinical medical board exams, INCLUDING USMLE STEPS 2 & 3, the MEDICINE BOARDS, TOEFL, and CSA. To the best of our knowledge, no book has ever before even attempted such a comprehensive review of clinical medicine through the use of MEMORY AIDS at this level. MED STUDENTS, RESIDENTS, AND PRACTICING PHYSICIANS alike will find all the key clinical knowledge they can EXPECT TO SEE on their wards & boards! Great efforts were made at every juncture to crystallize diseases to their essential components, both diagnostic and therapeuticHUGE AMOUNTS OF TIME WILL BE SAVED IN STUDYING and absorbing material that traditionally has taken much longer to acquire--all through the clever use of ANAGRAMS and other forms of MNEMONICS. Students at all stages will not only learn faster, but recall much more quickly, look a whole lot smarter, and significantly boost their board scores. And need we say? ... They'll hang onto what they've learned a whole lot longer! The very names of the contributing authors playfully tips off the discerning eye to the contents of this one-of-a-kind summary of clinical medicine! Their names? Anne A Gram, MD and Neman Icks, MD. (But don't tell anyone of course!). We expect these mnemonics and anagrams to quickly become an integral part of clinical curriculi everywhere.
Author: Banwari Mittal
Publisher: Ingram
Published: 2008
Total Pages: 709
ISBN-13: 9780979133602
DOWNLOAD EBOOKA comprehensive body of Consumer Behavior Knowledge of interest to Professors and their students in marketing as a textbook; A reference book for university, business, and public libraries. Of interest to Marketing & Consumer Research professional. Extremely engaging in prose style.
Author: Rita Clifton
Publisher: John Wiley & Sons
Published: 2009-04-01
Total Pages: 322
ISBN-13: 9781576603505
DOWNLOAD EBOOKWith contributions from leading brand experts around the world, this valuable resource delineates the case for brands (financial value, social value, etc.) and looks at what makes certain brands great. It covers best practices in branding and also looks at the future of brands in the age of globalization. Although the balance sheet may not even put a value on it, a company’s brand or its portfolio of brands is its most valuable asset. For well-known companies it has been calculated that the brand can account for as much as 80 percent of their market value. This book argues that because of this and because of the power of not-for-profit brands like the Red Cross or Oxfam, all organisations should make the brand their central organising principle, guiding every decision and every action. As well as making the case for brands and examining the argument of the anti-globalisation movement that brands are bullies which do harm, this second edition of Brands and Branding provides an expert review of best practice in branding, covering everything from brand positioning to brand protection, visual and verbal identity and brand communications. Lastly, the third part of the book looks at trends in branding, branding in Asia, especially in China and India, brands in a digital world and the future for brands. Written by 19 experts in the field, Brands and Branding sets out to provide a better understanding of the role and importance of brands, as well as a wealth of insights into how one builds and sustains a successful brand.
Author: Stephen Brown
Publisher: SAGE
Published: 2016-08-17
Total Pages: 297
ISBN-13: 1473987288
DOWNLOAD EBOOKA fun and humorous introductory book, written in Stephen Brown′s entertaining and highly distinctive style, that introduces curious readers to the key components of brands and helps them to begin to make sense of them - what they are, what they do, why and how - using plenty of examples and references drawn from a wide range brands such as Amazon, Apple, Google, Gucci, Nike, Nintendo, Starbucks, Swatch and The Worst Hotel in the World. With 3,000 branding books published each year, why would you (or your students) want to read Brands & Branding? Here are seven reasons why: It’s introductory, aimed at undergraduate students or postgrads without a bachelor degree in business and assumes nothing more than readers’ awareness of high profile brands such as Coca-Cola, Microsoft and Chanel It’s indicative, focusing on the basics and thus being a more reliable revision aid than Lucozade It’s immersive, taking readers on a journey and, working on the assumption that they have smartphones or tablet computers to hand, the print text links to images, articles and academic publications to give emphasis and context where appropriate. It’s inclusive, considering articles and reports but also blogs, novels, newspapers, reviews, social media and other sources It’s irreverent – branding is not always a deadly serious business! It’s intimate, Stephen speaks to you directly and together you will pick your way through the sometimes weird and unfailingly wonderful world of brands and branding using examples rather than abstract ideas to illustrate points. It’s inspirational, celebrating the curious and successful stories of brands from Cillit Bang to Cacharel Suitable for first and second year marketing or advertising students, and for those new to or interested in branding and who are keen to know more.
Author: Banwari Mittal
Publisher:
Published: 2021-05-15
Total Pages:
ISBN-13: 9781735983950
DOWNLOAD EBOOKA College textbook with comprehensive treatment of Consumer Behavior as a field of study, written in prose nontextbookish, breezy, and engaging. Contains 23 short cases, five Social Media Campaigns, and 20 Experiential Exercises. 4 colors. 8.5x11x1" 576 pages.
Author: Charles Euchner
Publisher: Createspace Independent Publishing Platform
Published: 2015-05-15
Total Pages: 392
ISBN-13: 9781512222968
DOWNLOAD EBOOK"Without peer." "Trust me -- it works." "Just the right blend of rigor, encouragement, and fun." "Both useful and a pleasure." "A bounty of usable information." Those are just a handful of raves for The Elements of Writing (previously published as The Big Book of Writing), the only comprehensive system for writing well. Building on the latest research on learning and the brain, The Elements offers a complete apprenticeship on writing. Every skill in this book has been tested in college and high school classrooms, business and nonprofit seminars, and coaching sessions with authors. The Elements of Writing is filled with case studies. In each one, a master of writing shows you a "trick of the trade." So this book is really a group effort, with contributions from the ancients (Homer, Aristotle), timeless writers (Shakespeare, Twain, Charlotte Bronte, Crane, Miller, Hemingway, Henry Roth, Robert Penn Warren), modern masters (Capote, Kundera, Caro, Updike, McPhee, Martin Amis, Tom Wolfe, Gladwell, Agassi, O'Brien, and Zadie Smith, Mernissi), historic figures (Lincoln, Martin Luther King), and classic films ("Casablanca," "Vertigo," and "Hannah and Her Sisters"), and more. People in all fields -- high school, higher education, journalism and publishing, business and government -- have discovered the power of this unique system. Whether you're in business, school, government or nonprofit agencies, or journalism/blogging or publishing, The Big Book offers a powerful to improve your writing right away. Developed by author and teacher Charles Euchner, The Elements of Writing draws lessons from the masters to show the skills and "tricks of the trade" you need to write with clarity and power. The Elements also uses the latest research on learning and the brain to help you manage the creative process. Euchner is the author or editor of ten books, most recently the acclaimed "Nobody Turn Me Around: " A People's History of the 1963 March on Washington" (Beacon Press, 2010). Euchner has also written a trilogy of the world of modern sports ("Playing the Field," "The Last Nine Innings," and "Little League, Big Dreams"), studies of grassroots politics ("Urban Policy Reconsidered," with Steve McGovern, and "Extraordinary Politics"), and works on regional policy and planning (the two-part "Governing Greater Boston" series).
Author: Carlene Hatcher Polite
Publisher: Macmillan
Published: 1967
Total Pages: 226
ISBN-13: 0374526567
DOWNLOAD EBOOK"The Flagellants is the story of the romantic relationship between Ideal and Jimson. After a brief prologue establishing Ideal's childhood connection to a black community called "the Bottom," the novel unfolds as a series of arguments between the couple, representing the historical gender conflicts between black men and women."--eNotes.
Author: John Calipari
Publisher: Penguin
Published: 2014-04-15
Total Pages: 321
ISBN-13: 1101635525
DOWNLOAD EBOOKNow with a new chapter on the Wildcats' legendary comeback in the 2014 Final Four John Calipari, one of the most successful coaches in NCAA history, presents the world of college basketball from the coach's chair, unvarnished and straight from the heart. Players First is Calipari's account of his first six years coaching the University of Kentucky men's team, leading it to a national championship in 2012 and the championship game in 2014, all while dealing with the realities of the "one-and-done" mentality and an NCAA that sometimes seems to put players last. Filled with revelatory stories about what it takes to succeed at the highest level of the college game, Players First is a candid look at the great players and rivalries that have filled Calipari's life with joy and a sense of purpose.
Author: Bradley Mittman
Publisher:
Published: 2019-06-15
Total Pages:
ISBN-13: 9781941056219
DOWNLOAD EBOOKCore Review for the ABIM Certification & Recertification Exams! FRONTRUNNERS® areas of expertise include Internal Medicine Board Review for the Internal Medicine Boards, ie ABIM exam prep for the ABIM Certification and ABIM Recertification exams, ie the Medicine Certification and Medicine Recertification exams, and also provides preparation for Continuous Professional Development or Maintenance of CertificationCustomer Service CenterFRONTRUNNERS® BOARD REVIEWhttp://www.gofrontrunners.com/Internal-Medicine-Boards.htmToll-free 866-MDBOARDS or 866-IMREVIEW
