If you market a product, service, or idea in any business, industry or organization, you must read Tuned In: Uncover the Extraordinary Opportunities That Lead to Business Breakthroughs, a guide to understanding and meeting the needs of consumers, whether or not they make those needs clear. An easy-to-follow six-step process developed over the past 15 years can help you address unsolved problems, recognize buyer personas, quantify impact and create breakthrough experiences. Stop wasting time by guessing what your market needs and start understanding consumer desire.
The must-read summary of Craig Stull, Phil Meyers and David Meerman Scott's book: "Tuned In: Uncover the Extraordinary Opportunities that Lead to Business Breakthroughs". This complete summary of the ideas from Craig Stull, Phil Meyers and David Meerman Scott's book "Tuned In" shows that there's no use developing new products in isolation and hoping they will sell. A better idea is to find overlooked marketplace problems which already exist. Solve those problems for people and you’ll have no issue finding willing customers who won’t need to be coerced into buying. Real success in the marketplace is not based on creativity or even on clever marketing. Instead, you need to develop products that resonate with people. In their book, the authors explain the six-step "Tuned In Process" that you can use to get tuned in and develop the products that customers really want. Added-value of this summary: • Save time • Understand key concepts • Expand your knowledge To learn more, read "Tuned In" and discover why you should get tuned in to your business and develop products that solve real problems.
In Trading Faces, identical twin sisters Emma (the smart one) and Payton (the popular one) start seventh grade at a brand-new school and discover they’ve been assigned entirely different schedules—so when they get sick of their respective cliques, they secretly switch places. What ensues is a hilarious yet poignant romp from middle school to the mall as the twins learn what it means to be true to yourself, even when the rest of the world isn’t making it easy.
Last night I finished reading all the rest of this lovely book. After each short chapter, rich with wisdom and love, I just kept being moved by Ron Gordons life path as poet, philosopher, educator, and person-centered practitioner. May this book soon be in many peoples hands and homes and in classrooms and therapists offices. Had Carl Rogers known Ron, I imagine he would rest well, knowing what Ron has done with his work and beyond (Gay Swenson Barfield, PhD). Gay Swenson Barfield, along with Dr. Carl Rogers, was founding codirector of the Carl Rogers Institute for Peace at the Center for Studies of the Person, La Jolla, California. She is currently in private practice as a licensed marriage and family yherapist. This book is absolutely great! Im thoroughly enjoying and benefiting from this brilliant book in countless ways. Bravo! This book will deepen and enrich your life (Noelie Rodriguez, PhD). Noelie Rodriguez is coauthor of Systematic Self-Observation (SAGE Publications) and is a professor of sociology at the HCC campus of the University of Hawaii.
What can teachers do to inspire their students? In this book, Sam Intrator provides detailed portraits of powerful learning episodes in a high school classroom and suggests numerous practical ideas to help teachers cultivate their own seemingly magical learning moments.
Illuminating the decline in informed citizenship, "Tuned Out" is an insightful exploration of the generations of Americans who have turned their backs on serious news.
Despite conventional wisdom, the biggest risk confronting our generation isn’t economic, political or climate risk. It’s decision risk, and the failure to hear who and what really matters. Your decisions impact others, yet in today’s noisy world of digital distraction, disinformation and data overload we’re more vulnerable than ever to hearing less and less. In the dash to decide, we sacrifice nuance for convenience, misinterpret people and misunderstand situations, accelerating a rush to misjudgement. The result? A catalogue of human errors, unheard voices and tone-deaf leadership. Tuning out relevant voices degrades decisions, damages reputation and squanders opportunity, amplifying modern activism, rampant polarisation, scandals and scams. Now that can change. In Tune In, award-winning Nuala Walsh champions understanding behaviour as an insurance policy against mishearing, misinformation and misjudgement. This timely masterclass stands apart in its original treatment of 'deaf spots,' the hidden judgement killers that stop us from hearing what really matters. It not only explains your worst mistakes but equips you to prevent future error and the sting of regret. Armed with a new science-led PERIMETERS framework and dozens of 'sonic' strategies that rely on human intelligence, not artificial intelligence, you’ll discover the 10 traps that bind our reasoning. Each is illustrated by a cast of Wall Street titans, sports legends, serial killers, presidents, astronauts, entrepreneurs, entertainers and exonerees. By tuning in, you’ll hear what others don’t and secure advantage. You’ll stand out rather than miss out, becoming a more admired and influential Decision Ninja. Good judgement is at a premium - and your decisions matter. It's time to Tune In.
In the spring of 2014, Grant Cameron received an astonishing message from his friend Chris Bledsoe. Chris had an extraordinary encounter with beings he called "the Guardians". Chris relayed this message to Grant and told him that "the message is in the music". Grant Cameron was never musically inclined, and rarely showed any interest in music until he heard the song, "After the Goldrush" by Neil Young. The message that Chris relayed to Grant now resonated with him. Grant wondered if the lyrics in that song, were part of the message. He then became very interested in musicians who have had experiences with various unexplained phenomenon. And so, the trip down the rabbit hole began...What emerged from the investigation was evidence of a very weird world where many musicians have reported bizarre occurrences such as: unexplained sightings of craft, encounters with other worldly beings and telepathic transmissions from outside our known reality. Many musicians have reported musical downloads and that they have tapped into a non-local consciousness. Many are influenced or inspired by paranormal forces and have written songs with UFO themes. There are even accounts of UFOs that have showed up at their concerts! Many musicians seem to be heavily influenced by supernatural or mystical forces and Grant's investigation expands into many of other aspects to the paranormal world of music.This book examines the parallel stories in pre-rock music and assesses what "the message in the music" might be.Is there a plan by a higher-level consciousness to influence, enlighten and disclose information into our level of reality? After reading this book, you will certainly start to wonder...
Tune In is the first volume of All These Years—a highly-anticipated, groundbreaking biographical trilogy by the world's leading Beatles historian. Mark Lewisohn uses his unprecedented archival access and hundreds of new interviews to construct the full story of the lives and work of John Lennon, Paul McCartney, George Harrison, and Ringo Starr. Ten years in the making, Tune In takes the Beatles from before their childhoods through the final hour of 1962—when, with breakthrough success just days away, they stand on the cusp of a whole new kind of fame and celebrity. They’ve one hit record ("Love Me Do") behind them and the next ("Please Please Me") primed for release, their first album session is booked, and America is clear on the horizon. This is the lesser-known Beatles story—the pre-Fab years of Liverpool and Hamburg—and in many respects the most absorbing and incredible period of them all. Here is the complete and true account of their family lives, childhoods, teenage years and their infatuation with American music, here is the riveting narrative of their unforgettable days and nights in the Cavern Club, their laughs, larks and adventures when they could move about freely, before fame closed in. For those who’ve never read a Beatles book before, this is the place to discover the young men behind the icons. For those who think they know John, Paul, George, and Ringo, it’s time to press the Reset button and tune into the real story, the lasting word.
