Badass: Making Users Awesome
Badass: Making Users Awesome

Author: Kathy Sierra

Publisher: "O'Reilly Media, Inc."

Published: 2015-01-29

Total Pages: 293

ISBN-13: 1491919078

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Note for ebook customers: The design and layout of this book play a key role in conveying the author's message. When creating the ebooks, we've tried to keep the look and feel of the print edition, but this means that not all e-reading devices will support the files. The EPUB format is optimized for iPad. The Mobi files are optimized for Kindle Fire tablets and phones and for Kindle reading apps. Imagine you’re in a game with one objective: a bestselling product or service. The rules? No marketing budget, no PR stunts, and it must be sustainably successful. No short-term fads. This is not a game of chance. It is a game of skill and strategy. And it begins with a single question: given competing products of equal pricing, promotion, and perceived quality, why does one outsell the others? The answer doesn’t live in the sustainably successful products or services. The answer lives in those who use them. Our goal is to craft a strategy for creating successful users. And that strategy is full of surprising, counter-intuitive, and astonishingly simple techniques that don’t depend on a massive marketing or development budget. Techniques typically overlooked by even the most well-funded, well-staffed product teams. Every role is a key player in this game. Product development, engineering, marketing, user experience, support—everyone on the team. Even if that team is a start-up of one. Armed with a surprisingly overlooked science and a unique POV, we can can reduce the role of luck. We can build sustainably successful products and services that rely not on unethical persuasive marketing tricks but on helping our users have deeper, richer experiences. Not just in the moments while they’re using our product but, more importantly, in the moments when they aren’t.

Good Dog, Carl
Good Dog, Carl

Author: Alexandra Day

Publisher: Aladdin

Published: 1997-08-01

Total Pages: 36

ISBN-13: 0689817711

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Available in paperback for the first time, the modern classic that introduced the beloved baby-sitting rottweiler to the world.

Burying White Privilege
Burying White Privilege

Author: Miguel A. De La Torre

Publisher: Wm. B. Eerdmans Publishing

Published: 2018-12-11

Total Pages: 144

ISBN-13: 1467453250

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Short. Timely. Poignant. Pointed. Burying White Privilege is all of these and more. This is the book that everybody who cares about contemporary American Christianity will want to read. Many people wonder how white Christians could not only support Donald Trump for president but also rush to defend an accused child molester running for the US Senate. In a 2017 essay that went viral, Miguel A. De La Torre boldly proclaimed the death of Christianity at the hands of white evangelical nationalists. He continues sounding the death knell in this book. De La Torre argues that centuries of oppression and greed have effectively ruined evangelical Christianity in the United States. Believers and clerical leaders have killed it, choosing profits over prophets. The silence concerning—if not the doctrinal justification of—racism, classism, sexism, and homophobia has made white Christianity satanic. Prophetically calling Christian nationalists to repentance, De La Torre rescues the biblical Christ from the distorted Christ of white Christian imagination.

The Million-Dollar, One-Person Business, Revised
The Million-Dollar, One-Person Business, Revised

Author: Elaine Pofeldt

Publisher: Lorena Jones Books

Published: 2018-01-02

Total Pages: 274

ISBN-13: 0399578978

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The self-employment revolution is here. Learn the latest pioneering tactics from real people who are bringing in $1 million a year on their own terms. Join the record number of people who have ended their dependence on traditional employment and embraced entrepreneurship as the ultimate way to control their futures. Determine when, where, and how much you work, and by what values. With up-to-date advice and more real-life success stories, this revised edition of The Million-Dollar, One-Person Business shows the latest strategies you can apply from everyday people who--on their own--are bringing in $1 million a year to live exactly how they want.

You Don't Have to Be Ruthless to Win
You Don't Have to Be Ruthless to Win

Author: Jonathan Keyser

Publisher:

Published: 2019-08-04

Total Pages: 0

ISBN-13: 9781544504261

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When Jonathan Keyser entered the cut-throat, dog-eat-dog world of commercial real estate brokerage, he became the worst version of himself and hated himself because of it. Then one day, Jonathan decided he'd had enough. He realized he was sacrificing his values in pursuit of success, and that he needed to stop. He abandoned his ruthless ways and reinvented himself as a selfless leader, which skyrocketed his brokerage firm to eight figures. In this book you'll learn how you can activate selflessness in your life, and see how and why this counterintuitive strategy can create extraordinary, long-term success in your own business.

Start from Zero
Start from Zero

Author: Dane Maxwell

Publisher:

Published: 2020-03-31

Total Pages: 0

ISBN-13: 9781950367184

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This book gives you the keys to create a business from scratch. Would you like to join the special few who don't work for money? The special few who have products and businesses funding their lifestyle? There is a big difference between you and them. The brain they have, and the brain you don't. This book is on how to build that brain, fast. Much of the world believes you have to be smart, gifted, or lucky to make it with your own business. That's only true to a certain extent. You can actually screw up a lot and still get rich... if you get the right things done right. This is the only book that will show you how to successfully start from zero when you have nothing. Not even confidence. Start From Zero is the result of over 10 years of research, based on proven principles, with a methodology that will still be relevant a hundred years from now. If you are frustrated with your income and earning potential, this book is for you. Start From Zero teaches you how to install the 4 brains you need to create income & scalable products from scratch. Whether you are a frustrated employee, a time-strapped business owner, or a curious 16 year old wondering if you should attend college, Start From Zero delivers the goods. My dream is to make entrepreneurship accessible to the entire world. This book gives you the keys to create a business from scratch. I have personally helped thousands of people become free with this exact process. All of them started from zero. Many of them started as employees. Will you be next? Put these principles into practice for 90 days and learn the skills to make success more likely in any endeavor you choose

Ask a Manager
Ask a Manager

Author: Alison Green

Publisher: Ballantine Books

Published: 2018-05-01

Total Pages: 306

ISBN-13: 0399181822

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From the creator of the popular website Ask a Manager and New York’s work-advice columnist comes a witty, practical guide to 200 difficult professional conversations—featuring all-new advice! There’s a reason Alison Green has been called “the Dear Abby of the work world.” Ten years as a workplace-advice columnist have taught her that people avoid awkward conversations in the office because they simply don’t know what to say. Thankfully, Green does—and in this incredibly helpful book, she tackles the tough discussions you may need to have during your career. You’ll learn what to say when • coworkers push their work on you—then take credit for it • you accidentally trash-talk someone in an email then hit “reply all” • you’re being micromanaged—or not being managed at all • you catch a colleague in a lie • your boss seems unhappy with your work • your cubemate’s loud speakerphone is making you homicidal • you got drunk at the holiday party Praise for Ask a Manager “A must-read for anyone who works . . . [Alison Green’s] advice boils down to the idea that you should be professional (even when others are not) and that communicating in a straightforward manner with candor and kindness will get you far, no matter where you work.”—Booklist (starred review) “The author’s friendly, warm, no-nonsense writing is a pleasure to read, and her advice can be widely applied to relationships in all areas of readers’ lives. Ideal for anyone new to the job market or new to management, or anyone hoping to improve their work experience.”—Library Journal (starred review) “I am a huge fan of Alison Green’s Ask a Manager column. This book is even better. It teaches us how to deal with many of the most vexing big and little problems in our workplaces—and to do so with grace, confidence, and a sense of humor.”—Robert Sutton, Stanford professor and author of The No Asshole Rule and The Asshole Survival Guide “Ask a Manager is the ultimate playbook for navigating the traditional workforce in a diplomatic but firm way.”—Erin Lowry, author of Broke Millennial: Stop Scraping By and Get Your Financial Life Together

Boss Bitch
Boss Bitch

Author: Nicole Lapin

Publisher: Currency

Published: 2017-03-21

Total Pages: 402

ISBN-13: 0451495861

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New York Times bestselling author Nicole Lapin is back with a sassy and actionable guide empowering women to be the boss of their own lives and careers. You don’t need dozens or hundreds of employees to be a boss, says financial expert and serial entrepreneur Nicole Lapin. Hell, you don’t even need one. You just need to be confident, savvy, and ready to get out there and make your success happen. You need to find your inner Boss Bitch — your most confident, savvy, ambitious self—and own it. A Boss Bitch is the she-ro of her own story. She is someone who takes charge of herself and her future and embraces being a “boss” in all senses of the word: whether as the boss of her own life, a boss at work, or the literal boss of her own company (or all three). Whichever she chooses, being a Boss Bitch isn’t something to apologize for—it’s something to be proud of! We all have what it takes to be a boss bitch, says Lapin. The problem is: we don’t learn how to do it in school. Even if we study business, we’re not getting enough real-deal business education. Until now. Here, Lapin draws on raw and often hilariously real stories from her own career and experiences starting businesses—the good, the bad, and the ugly—to show what it means to be a "boss" in twelve easy steps. In her refreshingly honest and relatable style, she first shows how to embrace the boss-of-you mentality by seizing the power that comes from believing in yourself and expanding your personal skillset. Then she offers candid no-nonsense advice on how to kill it as the boss at work whether you have a high-up role or not. And finally, for those who want to take the plunge as an entrepreneur, she lays out the nuts and bolts of how to be the boss of your own business—from raising money and getting it off the ground to hiring a kickass staff and dealing office drama to turning a profit. Being a rock star in your career is something that should be worn as a badge of honor. Here Lapin shows how to crush it in our careers like like a Boss Bitch!

The Art of Instigating
The Art of Instigating

Author: Tom Morkes

Publisher:

Published: 2019-03-11

Total Pages: 78

ISBN-13: 9781940715094

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All of the greatest writers, painters, warriors, leaders, inventors, explorers, builders, creators and innovators throughout history understood instigation. They understood how to harness its power, how to apply it in productive, fruitful endeavors, and they used it to create their life's work.These great men and women - the ones who mastered the Art of Instigating - are the people whose books we read, in whose buildings we work, whose art we hang on our walls, and in whose nations we grow, communicate, and thrive.They mastered the art of instigating and brought to life the things that now shape our lives.WHAT IS THE ART OF INSTIGATING?The Art of Instigating is both a method and a practice for creating, making, building, breaking, testing, and conquering. Instigating is the essential practice of every great creator, and at the core of every successful venture.Fundamentally, the Art of Instigating is about taking an idea and turning it into reality.CAN I LEARN THE ART OF INSTIGATING?Absolutely yes. In The Art of Instigating I'll show you how to apply and master the Art of Instigating so you can write the book you've always wanted to write, paint the masterpiece you've always envisioned, build the business you've always longed for, and create and lead the organization you know the world needs.WHY IS THIS SO IMPORTANT?Because it's the difference between true success and failure, between pride in your work and the intense guilt of a wasted life, between being the incredible person you dreamed you could become and the mediocre person you ended up becoming...It's important because YOUR IDEAS are important - and they deserve to be brought to life.PRAISE FOR THE ART OF INSTIGATING"One of the most powerful ebooks of all time. Get it!" - Success Begins Today"Be prepared. The Art of Instigating will shake your world." - Bruce Collins"This book is incredibly challenging and encouraging in that uncomfortable but fruitful way. Thanks Tom." - Melissa LabuschagneHOW DO WE LEARN THE ART OF INSTIGATING?In The Art of Instigating I explore, analyze, and extract information from the people who mastered the art (from people like Seth Godin, Michael Masterson, Steven Pressfield, and Steve Jobs, to C.S. Lewis, Da Vinci, Napoleon, and Aristotle) and package it into simple, practical content, so that you can apply their knowledge in your own life.