Audience Ratings

Audience Ratings

Author: Hugh Malcolm Beville

Publisher: Psychology Press

Published: 1988

Total Pages: 430

ISBN-13: 9780805801743

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First published in 1988. Routledge is an imprint of Taylor & Francis, an informa company.


Mass Communications Research Methods

Mass Communications Research Methods

Author: H.J. Hsia

Publisher: Routledge

Published: 2015-10-23

Total Pages: 620

ISBN-13: 1317357167

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Originally published in 1988. Step-by-step, this book leads students from problem identification, through the mazes of surveys, experimentation, historical/qualitative studies, statistical analysis, and computer data processing to the final submission and publication in scientific or popular publications.


The Anatomy of Adolescence

The Anatomy of Adolescence

Author: Adrian Furnham

Publisher: Routledge

Published: 2013-11-26

Total Pages: 218

ISBN-13: 1134486456

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Originally published in 1989, this is a unique reference source to the social attitudes of British adolescents of the time. The authors, both experienced researchers, draw on a sample of over 2,000 adolescents from all over the British Isles, including Northern Ireland and the north of Scotland as well as the south of England and Wales. They provide one of the most comprehensive reviews of the 1980s, with the results summarized in tables supported by clear commentaries. The contents range widely over key issues of the time, covering attitudes to politics and government, crime and law enforcement, sex roles and race, religion and the paranormal, health and the environment, school, work and unemployment, and home entertainment media. Some of the book’s findings are unexpected: young people are surprisingly conservative about the role of men and women, for instance, yet they have radical ideas about certain institutions, like the monarchy. Altogether the book gives a clear and revealing snapshot of the attitudes of young Britons of the time.


Poor Reception

Poor Reception

Author: Barrie Gunter

Publisher: Routledge

Published: 1987

Total Pages: 384

ISBN-13: 0805810102

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First Published in 1990. Routledge is an imprint of Taylor & Francis, an informa company.


Presidential Lightning Rods

Presidential Lightning Rods

Author: Richard J. Ellis

Publisher:

Published: 1994

Total Pages: 288

ISBN-13:

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Choice Outstanding Title H. R. Haldeman, President Nixon's former chief of staff, is said to have boasted: "Every president needs a son of a bitch, and I'm Nixon's. I'm his buffer and I'm his bastard. I get done what he wants done and I take the heat instead of him." Richard Ellis explores the widely discussed but poorly understood phenomenon of presidential "lightning rods"--cabinet officials who "take the heat" instead of their bosses. Whether by intent or circumstance, these officials divert criticism and blame away from their presidents. The phenomenon is so common that it's assumed to be an essential item in every president's managerial toolbox. But, Ellis argues, such assumptions can oversimplify our understanding of this tool. Ellis advises against indiscriminate use of the lightning rod metaphor. Such labeling can hide as much as it reveals about presidential administration and policymaking at the cabinet level. The metaphor often misleads by suggesting strategic intent on the president's part while obscuring the calculations and objectives of presidential adversaries and the lightning rods themselves. Ellis also illuminates the opportunities and difficulties that various presidential posts--especially secretaries of state, chiefs of staff, and vice presidents--have offered for deflecting blame from our presidents. His study offers numerous detailed and instructive examples from the administrations of Truman (Dean Acheson); Eisenhower (Richard Nixon, John Foster Dulles, Herbert Brownell, and Ezra Taft Benson); LBJ (Hubert Humphrey); Ford (Henry Kissinger); and Reagan (James Watt). These examples, Ellis suggests, should guide our understanding of the relationship between lightning rods and presidential leadership, policymaking, and ratings. Blame avoidance, he warns, does have its limitations and may even backfire at times. Nevertheless, President Clinton and his successors may need to rely on such tools. The presidency, Ellis points out, finds itself the object of increasingly intense partisan debate and microscopic scrutiny by a wary press. Lightning rods can deflect such heat and help the president test policies, gauge public opinion, and protect his political power and public image. Ellis's book is an essential primer for helping us understand this process.


Leadership in the Modern Presidency

Leadership in the Modern Presidency

Author: Fred I. Greenstein

Publisher: Harvard University Press

Published: 1988

Total Pages: 446

ISBN-13: 9780674518551

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Nine political scientists and historians evaluate the leadership qualities of presidents Roosevelt, Truman, Eisenhower, Kennedy, Johnson, Nixon, Ford, Carter, and Reagan.


Television Versus the Internet

Television Versus the Internet

Author: Barrie Gunter

Publisher: Elsevier

Published: 2010-09-01

Total Pages: 209

ISBN-13: 1780631669

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This book will explore the questions raised by the technological developments that have encouraged the multiplication of TV channels. TV is moving through a period of rapid change. Governments around the world are switching from analogue to digital forms of transmission to further expand the amount of content that TV signals can carry. At the same time, competition for eyeballs has also grown from outside that traditional marketplace with the emergence of the Internet. The roll-out of broadband and increased bandwidth has had the greatest impact on television because online technology can readily convey the same content. All these changes have created a great deal more competition for viewers within the traditional TV marketplace. The Internet has proven to be especially popular with young people who have adopted its applications to a far greater extent than their elders, though even the latter have now begun to take up online activities in significant numbers. Are these audiences the same? Do people make a choice between these two media or do they use them both at different times and for different reasons? Can television utilise the Internet in profitable ways to enhance its market position? Will television have to evolve from its current state to provide the kinds of content reception services to which people have become accustomed in the online world? If it does need to change to survive, will this nevertheless mean a radical new configuration of content and the disappearance of 'channels' with fixed, pre-determined programme schedules? - Examines the implications of new interactive communications technologies for the way people will use television in the future - Presents an analysis of changing styles of television viewing and changing orientations towards television - Examines the growing importance of the broadband internet as a source of information and entertainment