Travel USA Bulletin
Author: United States. National Park Service
Publisher:
Published: 1948
Total Pages: 196
ISBN-13:
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Author: United States. National Park Service
Publisher:
Published: 1948
Total Pages: 196
ISBN-13:
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Publisher:
Published: 2007
Total Pages: 4
ISBN-13:
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Publisher:
Published: 1980
Total Pages: 1090
ISBN-13:
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Publisher:
Published: 1949
Total Pages: 1654
ISBN-13:
DOWNLOAD EBOOKAuthor: Mordecai Lee
Publisher: State University of New York Press
Published: 2020-05-01
Total Pages: 266
ISBN-13: 1438478100
DOWNLOAD EBOOKCreated in 1937 by Interior Secretary Harold Ickes and given formal status by Congress in 1940, the US Travel Bureau played a seminal role by setting the precedent for federal involvement in tourism. Business, otherwise hostile to FDR's New Deal, enthusiastically supported its work and Roosevelt, who significantly expanded the National Park system, saw increased tourism as a means to increase attendance, bolster economic activity, and counteract the Great Depression. The Bureau developed unusually extensive public relations and marketing programs that attempted to persuade citizens to travel more. The Travel Bureau also quietly engaged in vigorous marketing to encourage African Americans to travel, including sponsoring the 1940 and 1941 editions of the Green Book, the travel guide for African Americans facing segregated restaurants and lodging. Eventually, travel promotion was transferred to the Commerce Department by Congress and President Nixon with a federal surtax to fund it and where it continues today.
Author: United States. Superintendent of Documents
Publisher:
Published: 1992
Total Pages: 388
ISBN-13:
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