Digital and Social Media Marketing
Digital and Social Media Marketing

Author: Nripendra P. Rana

Publisher: Springer Nature

Published: 2019-11-11

Total Pages: 337

ISBN-13: 3030243745

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This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.

Leak Detection
Leak Detection

Author: Stuart Hamilton

Publisher: IWA Publishing

Published: 2013-06-30

Total Pages: 106

ISBN-13: 1780404700

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Ageing infrastructure and declining water resources are major concerns with a growing global population. Controlling water loss has therefore become a priority for water utilities around the world. In order to improve efficiencies, water utilities need to apply good practices in leak detection. Leak Detection: Technology and Implementation assists water utilities with the development and implementation of leak detection programs. Leak detection and repair is one of the components of controlling water loss. In addition, techniques are discussed within this book and relevant case studies are presented. This book provides useful and practical information on leakage issues.

Finland - Culture Smart!
Finland - Culture Smart!

Author: Terttu Leney

Publisher:

Published: 2006-09

Total Pages: 169

ISBN-13: 1857335864

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Culture Smart! provides essential information on attitudes, beliefs and behavior in different countries, ensuring that you arrive at your destination aware of basic manners, common courtesies, and sensitive issues. These concise guides tell you what to expect, how to behave, and how to establish a rapport with your hosts. This inside knowledge will enable you to steer clear of embarrassing gaffes and mistakes, feel confident in unfamiliar situations, and develop trust, friendships, and successful business relationships. Culture Smart! offers illuminating insights into the culture and society of a particular country. It will help you to turn your visit-whether on business or for pleasure-into a memorable and enriching experience. Contents include * customs, values, and traditions * historical, religious, and political background * life at home * leisure, social, and cultural life * eating and drinking * do's, don'ts, and taboos * business practices * communication, spoken and unspoken "Culture Smart has come to the rescue of hapless travellers." Sunday Times Travel "... the perfect introduction to the weird, wonderful and downright odd quirks and customs of various countries." Global Travel "...full of fascinating-as well as common-sense-tips to help you avoid embarrassing faux pas." Observer "...as useful as they are entertaining." Easyjet Magazine "...offer glimpses into the psyche of a faraway world." New York Times

Finnish Colonial Encounters
Finnish Colonial Encounters

Author: Raita Merivirta

Publisher: Springer Nature

Published: 2022-01-01

Total Pages: 346

ISBN-13: 3030806103

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Breaking new ground in the study of European colonialism, this book focuses on a nation historically positioned between the Western and Eastern Empires of Europe – Finland. Although Finland never had overseas colonies, the authors argue that the country was undeniably involved in the colonial world, with Finns adopting ideologies and identities that cannot easily be disentangled from colonialism. This book explores the concepts of ‘colonial complicity’ and ‘colonialism without colonies’ in relation to Finland, a nation that was oppressed, but also itself complicit in colonialism. It offers insights into European colonialism on the margins of the continent and within a nation that has traditionally declared its innocence and exceptionalism. The book shows that Finns were active participants in various colonial contexts, including Southern Africa and Sápmi in the North. Demonstrating that colonialism was a common practice shared by all European nations, with or without formal colonies, this book provides essential reading for anyone interested in European colonial history. Chapters 1, 7 and 8 are available open access under a via link.springer.com.>

Making Sense of "Bad English"
Making Sense of

Author: Elizabeth Peterson

Publisher: Routledge

Published: 2019-10-17

Total Pages: 143

ISBN-13: 1000652319

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Why is it that some ways of using English are considered "good" and others are considered "bad"? Why are certain forms of language termed elegant, eloquent or refined, whereas others are deemed uneducated, coarse, or inappropriate? Making Sense of "Bad English" is an accessible introduction to attitudes and ideologies towards the use of English in different settings around the world. Outlining how perceptions about what constitutes "good" and "bad" English have been shaped, this book shows how these principles are based on social factors rather than linguistic issues and highlights some of the real-life consequences of these perceptions. Features include: an overview of attitudes towards English and how they came about, as well as real-life consequences and benefits of using "bad" English; explicit links between different English language systems, including child’s English, English as a lingua franca, African American English, Singlish, and New Delhi English; examples taken from classic names in the field of sociolinguistics, including Labov, Trudgill, Baugh, and Lambert, as well as rising stars and more recent cutting-edge research; links to relevant social parallels, including cultural outputs such as holiday myths, to help readers engage in a new way with the notion of Standard English; supporting online material for students which features worksheets, links to audio and news files, further examples and discussion questions, and background on key issues from the book. Making Sense of "Bad English" provides an engaging and thought-provoking overview of this topic and is essential reading for any student studying sociolinguistics within a global setting.

Touring Cultures
Touring Cultures

Author: Chris Rojek

Publisher: Routledge

Published: 2002-09-11

Total Pages: 228

ISBN-13: 1134833733

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It is becoming ever clearer that while people tour cultures, cultures and objects themselves are in a constant state of migration. This collection brings together some of the most influential writers in the field to examine the complex connections between tourism and cultural change and the relevance of tourist experience to current theoretical debates on space, time and identity.

Alvar Aalto, Architect
Alvar Aalto, Architect

Author: John Stewart

Publisher:

Published: 2017

Total Pages: 0

ISBN-13: 9781858946603

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This new biography of Aalto is the first to comprehensively cover his life, from the backwoods of Ostrabothnia to international fame and all of his buildings, from the early alterations and extensions to shops and houses in Jyvaskyla to Finlandia Hall. It draws on Aalto's archive, recollections of former employees and contemporaneous publications to fully explore Alvar Aalto the architect, rather than simply Alvar Aalto's architecture.

Finland and National Liberation in Southern Africa
Finland and National Liberation in Southern Africa

Author: Iina Soiri

Publisher: Nordic Africa Institute

Published: 1999

Total Pages: 226

ISBN-13: 9789171064318

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Finland's special characteristics as a Nordic, non-aligned welfare state gave it the resources and motivation to support liberation movements - in spite of restrictions arising from trade interests and a reluctance to jeopardise the country's neutral image. The study shows that, although it is not an easy task, in a democracy ordinary, dedicated people can, over time, influence political decision making at its most closed and guarded area, foreign politics.

Oral Tradition and Book Culture
Oral Tradition and Book Culture

Author: Pertti Anttonen

Publisher: BoD - Books on Demand

Published: 2018-09-28

Total Pages: 178

ISBN-13: 9518580073

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A new interdisciplinary interest has risen to study interconnections between oral tradition and book culture. In addition to the use and dissemination of printed books, newspapers etc., book culture denotes manuscript media and the circulation of written documents of oral tradition in and through the archive, into published collections. Book culture also intertwines the process of framing and defining oral genres with literary interests and ideologies. The present volume is highly relevant to anyone interested in oral cultures and their relationship to the culture of writing and publishing. The questions discussed include the following: How have printing and book publishing set terms for oral tradition scholarship? How have the practices of reading affected the circulation of oral traditions? Which books and publishing projects have played a key role in this and how? How have the written representations of oral traditions, as well as the roles of editors and publishers, introduced authorship to materials customarily regarded as anonymous and collective?