"Why Translation Matters argues for the cultural importance of translation and for a more encompassing and nuanced appreciation of the translator's role. As the acclaimed translator Edith Grossman writes in her introduction, "My intention is to stimulate a new consideration of an area of literature that is too often ignored, misunderstood, or misrepresented." For Grossman, translation has a transcendent importance: "Translation not only plays its important traditional role as the means that allows us access to literature originally written in one of the countless languages we cannot read, but it also represents a concrete literary presence with the crucial capacity to ease and make more meaningful our relationships to those with whom we may not have had a connection before. Translation always helps us to know, to see from a different angle, to attribute new value to what once may have been unfamiliar. As nations and as individuals, we have a critical need for that kind of understanding and insight. The alternative is unthinkable"."--Jacket.
This book's 81 stories, essays, and ramblings, collected over the past 15 years, describe a world of translation where technology changes rapidly but where the translator remains the central figure, ever-savvier in using the tools of the trade and celebrating the diversity and power of language. The chasm may seem vast between the notion of translators as artists, bridge-builders, and cultural mediators on one hand and marketing specialists, entrepreneurs, and technology experts on the other. But translators are perfect examples of how to successfully combine these extremes in a world struggling to redefine itself with the rise of artificial intelligence. Rather than finding easy answers, the reader will be led on an often uneven path of discovery to find many examples where excellence, passion, and savvy are reliable guarantors of success no matter the outside circumstances. "As language professionals, sometimes we need tips and tricks, and sometimes we need a big-picture perspective on why our work is important in the world. In Translation Matters, Jost Zetzsche gives plenty of both. Need a tip on how various translation memory programs integrate machine translation? It's in this book. Wondering what role translators play in coining new words in specific languages? That's in this book, too. This compendium of Jost's writings is a great read for language professionals of all flavors!" Corinne McKay, Translator, ATA President 2017-2019 "If St. Jerome were to be reincarnated in the cyber era, he would manifest as Jost Zetzsche, a true giant of our profession in every way! No one else blends traditional craft and strong ethical values - from the finest Eastern ecstatics to Western wisdom - with cutting edge technology like him. These once avant-garde articles and essays are now timeless classics, and this collection will be read by this and many generations to come!" Henry Liu, Translator/Interpreter, President (2014-2017), International Federation of Translators (FIT) "What has remained constant in Jost Zetzsche's writings over the years-and what jumps off the page time after time in this collection-is not just his love of language, his dedication to the craft of translation, and his deep interest in translation tools and technologies, all of which are perfectly evident in these pages, but his passion for communicating about those things-with grace and wit and wonder and understanding-to his fellow translators. Jost reminds us throughout these essays that the goal of translators and their technologies is to bring people together, to foster community and to facilitate greater understanding." Jay Marciano, Director, Machine Translation, Lionbridge Technologies, Inc. "What happens when a passion for languages and a geeky intellect join forces in someone who can express both with an engaging style that is a joy to read? This book, a collection of essays and columns drawn from years of contributing to such publications as the ATA Chronicle, the Translation Journal and the Tool Box Journal. It is a source of information and inspiration for all who are involved in the art of language and the business of translation. Read each chapter and absorb it, or read the whole book straight through. Either way, you will be glad you did!" Donna Parrish, Publisher, MultiLingual
Peter Newmark's third book is an attempt to deepen and extend his views on translation. He goes easy on theories and models and diagrams and offers a few correlative statements to assist translators in finding a variety of options and in making their decisions.
Whether Translation Studies really matters is an important and challenging question which practitioners of translation and interpreting raise repeatedly. TS scholars, many of whom are translators and interpreters themselves, are not indifferent to it either. The twenty papers of this thematic volume, contributed by authors from various parts of Europe, from Brazil and from Israel, address it in a positive spirit. Some do so through direct critical reflection and analysis, arguing in particular that the engagement of TS with society should be strengthened so that the latter could benefit more from the former. Others illustrate the relevance and contribution of TS to society and to other disciplines from various angles. Topics broached include the cultural mediation role of translators, issues in literary translation, knowledge as intellectual capital, globalization through English and risks associated with it, bridging languages, mass media, corpora, training, the use of modern technology, interdisciplinarity with psycholinguistics and neurophysiology.
In this book, both beginning and experienced translators will find pragmatic techniques for dealing with problems of literary translation, whatever the original language. Certain challenges and certain themes recur in translation, whatever the language pair. This guide proposes to help the translator navigate through them. Written in a witty and easy to read style, the book’s hands-on approach will make it accessible to translators of any background. A significant portion of this Practical Guide is devoted to the question of how to go about finding an outlet for one’s translations.
This book focuses on the role of translation in a globalising world. It presents a series of case studies that explore the ways in which translation is subject to ideology and power play across diverging domains and genres. Broadly based on a discussion of 'translation and the economies of power', the chapters examine an array of contextual and textual factors, ranging from global, regional and institutional power relations to the linguistic, stylistic and rhetorical implications of translation decisions. The book maps the multiple ways in which power relations and ideological positions affect cross-cultural communication, with special reference to repressive practices in history, translation policies, media power and commercial hegemonies. It concludes that future translation research will benefit from a more sustained emphasis on the power of technology and economic capital.
A Companion to Translation Studies is the first work of its kind. It provides an authoritative guide to key approaches in translation studies. All of the essays are specially commissioned for this collection, and written by leading international experts in the field. The book is divided into nine specialist areas: culture, philosophy, linguistics, history, literary, gender, theatre and opera, screen, and politics. Contributors include Susan Bassnett, Gunilla Anderman and Christina Schäffner. Each chapter gives an in-depth account of theoretical concepts, issues and debates which define a field within translation studies, mapping out past trends and suggesting how research might develop in the future. In their general introduction the editors illustrate how translation studies has developed as a broad interdisciplinary field. Accompanied by an extensive bibliography, this book provides an ideal entry point for students and scholars exploring the multifaceted and fast-developing discipline of translation studies.
In the context of increased movement across borders, this book examines how key cultural texts and concepts are transferred between nations and languages as well as across different media. The texts examined in this book are considered fundamental to their source culture and can also take on a particular relevance to other (target) cultures. The chapters investigate cultural transfers and differences realised through translation and reflect critically upon the implications of these with regard to matters of cultural identity. The book offers an important contribution to cultural approaches in translation studies, with ramifications across different disciplines, including literary studies, history, philosophy, and gender studies. The chapters offer a range of cultural and methodological frameworks and are written by scholars from a variety of language and cultural backgrounds, Western and Eastern.
This book brings applied linguistics and translation studies together through an analysis of literary texts in Chinese, Hindi, Japanese and Korean and their translations. It examines the traces of translanguaging in translated texts with special focus on the strategic use of scripts, morphemes, words, names, onomatopoeias, metaphors, puns and other contextualized linguistic elements. As a result, the author draws attention to the long-term, often invisible contributions of translanguaging performed by translators to the development of languages and society. The analysis sheds light on the problems caused by monolingualizing forces in translation, teaching and communicative contexts in modern societies, as well as bringing a new dimension to the burgeoning field of translanguaging studies.
This book takes a linguistic approach to translation issues, looking first at the structural view of language that explains the difficulty of translation and at theories of cultural non-equivalence. A subsequent chapter on text types, readership and the translator's role completes the theoretical framework. The linguistic levels of analysis are then discussed in ascending order, from morpheme up to sentence, while a summarising chapter considers various translation types and strategies, again considered in relation to text type, author and reader.
