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Author: Elena Alcalde Penalver
Publisher:
Published: 2019-07-15
Total Pages: 186
ISBN-13: 9781799801481
DOWNLOAD EBOOK""This book examines the importance of communication and translation in different languages for the successful development of business tourism. It also explores some useful language-related resources to facilitate business tourism communication"--Provided by publisher"--
Author: Nistoreanu, Puiu
Publisher: IGI Global
Published: 2019-12-13
Total Pages: 338
ISBN-13: 1799814254
DOWNLOAD EBOOKWithin the past decade, there has been a re-emergence of tourism in Europe, especially in the central and eastern regions. With socialism becoming a distant memory, these former communist countries are now attractive destinations for travel. Research on this current phenomenon is essential, as professionals and scientists must stay informed on the modern development of this global region. New Trends and Opportunities for Central and Eastern European Tourism provides emerging research exploring the theoretical and practical aspects of contemporary tourism in Eastern Europe and its effect on economics and sociology. Featuring coverage on a broad range of topics such as monument protection, economic features, and socialist architecture, this book is ideally designed for travel agents, tour developers, restaurateurs, hotel management, economic analysts, government officials, policymakers, tourism journalists, tourism practitioners, researchers, and professors seeking current research on the development of travel in Eastern and Central Europe.
Author: Vinodan, A.
Publisher: IGI Global
Published: 2019-10-25
Total Pages: 266
ISBN-13: 1799816370
DOWNLOAD EBOOKThroughout the world, local, natural wonders are being overrun by hordes of destination seekers intent on capturing nature’s majesty. Though the flood of tourists brings economic stability to these regions, the environmental and local community concerns must be taken into consideration. Ecotourism and Community Intervention: Emerging Research and Opportunities examines community intervention strategies and their causal relationship with destination sustainability and destination quality. The book calls for more proactive measures to enhance destination sustainability through ecotourism initiatives in destinations across the globe. The content within this publication examines global business, mass tourism, and resource management. It is designed for conservationists, environmentalists, tour developers, travel agents, policymakers, administrators, managers, and university students.
Author: Ramos, Célia M.Q.
Publisher: IGI Global
Published: 2019-12-27
Total Pages: 477
ISBN-13: 1799819485
DOWNLOAD EBOOKTourists frequently rely on social networks to provide information about a product or destination as a decision support tool to make adequate decisions in the process of planning a trip. In this digital environment, tourists share their travel experiences, impressions, emotions, special moments, and opinions about an assortment of tourist services like hotels, restaurants, airlines, and car rental services, all of which contribute to the online reputation of a tourist destination. The Handbook of Research on Social Media Applications for the Tourism and Hospitality Sector is a fundamental reference source that provides vital theoretical frameworks and the latest innovative empirical research findings of online social media in the tourism industry. While highlighting topics such as e-business, mobile marketing, and smart tourism, this publication explores user-generated content and the methods of mobile strategies. This book is ideally designed for tour developers, travel agents, restaurateurs, hotel management, tour directors, entrepreneurs, social media analysts, managers, industry professionals, academicians, researchers, and students.
Author: Aydin, ?ule
Publisher: IGI Global
Published: 2019-12-27
Total Pages: 524
ISBN-13: 1799814904
DOWNLOAD EBOOKImproving positive and reducing negative organizational behaviors in businesses are important in terms of organizational success as this will lead to an increase in employee organizational commitment and job satisfaction. Considering that the tourism industry has such a dynamic structure, it is obvious that behavioral issues in the industry need to be scrutinized. Organizational Behavior Challenges in the Tourism Industry is a collection of innovative research that aims to explore relevant theoretical frameworks in terms of organizational behavior issues and provides the opportunity for tourism organizations to understand their employees’ behavior. While highlighting topics including emotional labor, deviant behavior, and organizational cynicism, this book is ideally designed for hotel managers, tour directors, restaurateurs, travel agents, business managers, professionals, researchers, academicians, and students.
Author: Carvalho, Luisa Cagica
Publisher: IGI Global
Published: 2019-08-30
Total Pages: 378
ISBN-13: 152259938X
DOWNLOAD EBOOKThe international tourism industry has seen increased growth in the past few years as millions of individuals continue to travel worldwide. As one of the world’s largest economic sectors, creating jobs, driving exports, and generating prosperity worldwide, hospitality and tourism management needs to continually be explored in order to update best business models and practice. Strategic Business Models to Support Demand, Supply, and Destination Management in the Tourism and Hospitality Industry is an essential reference source that emphasizes emergent and innovative aspects and new challenges and issues within the industry with a particular focus on demand, supply, and destination management. Featuring research on topics such as circular economy, consumer behavior, and social networking, this book is ideally designed for business professionals, executives, hotel managers, event coordinators, restaurateurs, travel agents, tour directors, policymakers, government officials, industry professionals, researchers, students, and academicians.
Author: Morais de Brito, Mónica
Publisher: IGI Global
Published: 2019-11-29
Total Pages: 325
ISBN-13: 1799815242
DOWNLOAD EBOOKThe extraordinary beauty, cultural wealth, and diversity of EU's coastal areas have designated them as one of the preferred destinations for many holiday-goers. The numerous businesses that operate in these heavily traveled areas have to struggle with other similarly-minded companies and with providing sustainable practices for the people and surrounding area. Managing, Marketing, and Maintaining Maritime and Coastal Tourism is a pivotal reference source that provides vital material on the application of multidisciplinary and interdisciplinarity logic surrounding sea tourism. While highlighting topics such as destination marketing, event management, and global business, this publication explores the dynamic capabilities and the methods of overall management of hospitality by the sea. This book is ideally designed for marketers, advertisers, tour directors, cruise directors, travel agents, port managers, coastal cities managers, event coordinators, academics, students, researchers, policymakers, public managers, and tourism entrepreneurs.
Author: Teixeira, Sérgio Jesus
Publisher: IGI Global
Published: 2019-10-25
Total Pages: 393
ISBN-13: 1799803678
DOWNLOAD EBOOKCompanies compete to gain public notoriety every day and use creativity and innovation to get ahead of their competition. In oversaturated industries, such as the tourism sector, smart strategies and global network capabilities must be adopted and improved in order to increase competitiveness. Multilevel Approach to Competitiveness in the Global Tourism Industry contains crucial reference material that discusses new intelligent practices to increase business competitiveness in the tourism sector. Featuring research on topics such as networking, artificial intelligence, and regional competitiveness, this book is ideally designed for program directors, event coordinators, tour developers, hotel managers, restaurateurs, travel agents, policymakers, academics, researchers, advanced students, entrepreneurs, government officials, and professionals in the tourism and hospitality industry.
Author: Paul, Sudip
Publisher: IGI Global
Published: 2019-11-22
Total Pages: 341
ISBN-13: 1522597883
DOWNLOAD EBOOKThe outbreak of global health issues due to rapid urbanization, industrialization, and changing climatic conditions are severely impacting health and lifestyle. Yet, healthcare and medical services continue to increase in cost in developed nations. This can result in medical tourism, wherein patients travel across countries in order to benefit from medical treatment that might not be accessible in the traveler’s nation of origin. Developing countries are prepared to capitalize on this growing industry by offering multi-specialty healthcare hospitals, cost-effective treatments, and the promotion of online medical consultancy. Global Developments in Healthcare and Medical Tourism provides innovative insights into issues impacting healthcare services, healthcare service providers, government policies, and initiatives for health reforms and explores low-cost medical tourism destinations and practices. The book additionally seeks to deliver high-quality, cost-efficient smart healthcare applications. The content within this publication examines global health, wellness tourism, and global business and is designed for students, researchers, academicians, policymakers, government officials, medical practitioners, and industry professionals.
Author: M. Zain Sulaiman
Publisher: Springer
Published: 2019-03-05
Total Pages: 233
ISBN-13: 9811363439
DOWNLOAD EBOOKThis book addresses one of the most central, yet criticised, solutions for international tourism promotion, namely translation. It brings together theory and practice, explores the various challenges involved in translating tourism promotional materials (TPMs), and puts forward a sustainable solution capable of achieving maximum impact in the industry and society. The solution, in the form of a Cultural-Conceptual Translation (CCT) model, identifies effective translation strategies and offers a platform for making TPM translation more streamlined, efficient and easily communicated. Using the English-Malay language combination as a case study, the book analyses tourism discourse and includes a road test of the CCT model on actual end-users of TPMs as well as tourism marketers in the industry. Guidelines for best practices in the industry round out the book, which offers valuable insights not only for researchers but also, and more importantly, various stakeholders in the translation, tourism and advertising industries.
