A Guidebook for Marketing Transit Services to Business

A Guidebook for Marketing Transit Services to Business

Author: Multisystems, inc

Publisher:

Published: 1999

Total Pages: 976

ISBN-13:

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This report provides information on successful business-to-business marketing techniques with application to transit. The Guidebook provides motivation for doing business-to-business marketing, lessons from the private sector as well as the transit industry, guidance on how to implement a business-to-business marketing program, tools and techniques for business-to-business marketing, and evaluation measures. The report should be useful to transit planners, managers, marketing professionals, and others interested in the use of marketing strategies to build ridership.


Department of Transportation and Related Agencies Appropriations for Fiscal Year 1989: Architectural and Transportation Barriers Compliance Board. Department of Transportation. General Accounting Office. Interstate Commerce Commission. Nondepartmental witnesses. Panama Canal Commission. Washington Metropolitan Area Transit Authority

Department of Transportation and Related Agencies Appropriations for Fiscal Year 1989: Architectural and Transportation Barriers Compliance Board. Department of Transportation. General Accounting Office. Interstate Commerce Commission. Nondepartmental witnesses. Panama Canal Commission. Washington Metropolitan Area Transit Authority

Author: United States. Congress. Senate. Committee on Appropriations. Subcommittee on Transportation and Related Agencies

Publisher:

Published: 1988

Total Pages: 1164

ISBN-13:

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