Transit Advertising Sales Agreements
Author: Bruce Schaller
Publisher: Transportation Research Board
Published: 2004
Total Pages: 109
ISBN-13: 0309070023
DOWNLOAD EBOOKThis synthesis will be of interest to transit agency staff responsible for advertising sales in their agencies. They can use this report to learn from the experiences of other transit agencies and to compare their experiences with those of others. The report documents and summarizes transit agency experiences with advertising sales and synthesizes current practices for advertising sales, contracting, and display.