Transculturalism and Business in the BRIC States
Transculturalism and Business in the BRIC States

Author: Yvette Sánchez

Publisher: Routledge

Published: 2016-03-03

Total Pages: 357

ISBN-13: 1317007956

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Transculturalism and Business in the BRIC States, edited by Yvette Sánchez and Claudia Franziska Brühwiler, is the first handbook on the BRIC States that offers a transcultural perspective, which goes beyond the typical ’how to’ manuals or economic projections and provides an understanding of transculturalism as it is studied and practiced in the respective countries themselves. This unique reference book also offers insights into the relations between the corresponding states and the challenges facing those trying to foster more intense business exchanges. The reader learns to interpret cross-cultural issues from the perspectives of the BRIC states themselves and gains insight into the way scholars in the BRIC area reflect on transculturalism. Moreover, it introduces the reader to fresh visualizations that help consider transculturalism beyond the known categories. The book will appeal, on the one hand, to practitioners who are active in the BRIC states and wish to better grasp the challenges to business relations, as well as the intra-area dynamics and, on the other hand, to scholars in transcultural studies and international management, due to its insider approach. Since the book combines theoretical concepts with a clear geographic focus and a critical approach to traditional models, it is suitable for both academic audiences as well as for practitioners who appreciate a sound theoretical base and a fresh take on a subject.

Transculturalism and Business in the Bric States a Handbook
Transculturalism and Business in the Bric States a Handbook

Author: Yvette Sanchez

Publisher: Lund Humphries Publishers

Published: 2015-08-01

Total Pages: 300

ISBN-13: 9781472444028

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Transculturalism and Business in the BRIC States, edited by Yvette Sánchez and Claudia Franziska Brühwiler, is the first handbook on the BRIC States that offers a transcultural perspective, which goes beyond the typical 'how to' manuals or economic projections and provides an understanding of transculturalism as it is studied and practiced in the respective countries themselves. This unique reference book also offers insights into the relations between the corresponding states and the challenges facing those trying to foster more intense business exchanges.

Transculturalism and Business in the BRIC States
Transculturalism and Business in the BRIC States

Author: Yvette Sánchez

Publisher: Routledge

Published: 2016-03-03

Total Pages: 402

ISBN-13: 1317007964

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Transculturalism and Business in the BRIC States, edited by Yvette Sánchez and Claudia Franziska Brühwiler, is the first handbook on the BRIC States that offers a transcultural perspective, which goes beyond the typical ’how to’ manuals or economic projections and provides an understanding of transculturalism as it is studied and practiced in the respective countries themselves. This unique reference book also offers insights into the relations between the corresponding states and the challenges facing those trying to foster more intense business exchanges. The reader learns to interpret cross-cultural issues from the perspectives of the BRIC states themselves and gains insight into the way scholars in the BRIC area reflect on transculturalism. Moreover, it introduces the reader to fresh visualizations that help consider transculturalism beyond the known categories. The book will appeal, on the one hand, to practitioners who are active in the BRIC states and wish to better grasp the challenges to business relations, as well as the intra-area dynamics and, on the other hand, to scholars in transcultural studies and international management, due to its insider approach. Since the book combines theoretical concepts with a clear geographic focus and a critical approach to traditional models, it is suitable for both academic audiences as well as for practitioners who appreciate a sound theoretical base and a fresh take on a subject.

Intercultural Transfer of Management Practices of German MNC to Brazil
Intercultural Transfer of Management Practices of German MNC to Brazil

Author: Madeleine Bausch

Publisher: Springer Nature

Published: 2022-07-14

Total Pages: 411

ISBN-13: 365838056X

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Multinational companies transfer managerial practices such as quality management globally. Studies from different perspectives have examined cultural, institutional, and organizational challenges in practice transfer, however, little is known about the micro-processes of intercultural transfer, especially in complex cultural settings as Brazil. Integrating the recontextualization perspective and Scandinavian institutionalist transfer-as-translation approach, this book explores micro-processes of transfer from German MNC to Brazilian subsidiaries from a multiple cultures perspective. Findings show the complementary nature of micro-processes of translation and recontextualization, embedding them into a process model of four stages: Preparation, translation, recontextualization, and institutionalization. Intercultural transfer can be considered an iterative and multi-level process in which practices diffuse from individuals, to teams, to the organization. The book contributes to international management by cross-fertilizing the two approaches, by highlighting cultural and institutional particularities of the Brazilian context using a culturally sensitive methodology, and by showing the transformative power of managerial practices on organizations and ecosystems.

Hybridizing Mission
Hybridizing Mission

Author: Peter T. Lee

Publisher: Wipf and Stock Publishers

Published: 2022-09-27

Total Pages: 331

ISBN-13: 1666737747

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This qualitative study explores intercultural social dynamics among international Christian workers who are part of multicultural teams engaged in Christian ministries in a North African country. It seeks to understand these workers’ lived realities at intersections of multiple cultural flows. Ethnographic methods were used to collect and analyze data, and forty-nine international Christian workers were interviewed. The findings of this study indicate that intercultural Christian workers go through complex intercultural social processes interwoven in the fabric of their everyday life. These processes are mediated by their social experiences in the local North African context and their multicultural teams, resulting in significant changes in their personal dispositions and social behaviors. Based on these findings, a working concept of diasporic habitus is developed, and the practice of double discourses of culture is further examined. This research suggests that some existing missiological concepts need to be revisited and recommends further interdisciplinary conversations involving cultural anthropology and sub-fields in psychology about the changes that happen to people in intercultural missions. It also calls for a reflexive approach to missiological research that incorporates awareness of one’s situatedness and the lasting impact of historical entanglements on contemporary intercultural relations.

Passport for Global Business Etiquette
Passport for Global Business Etiquette

Author: Terri Morrison

Publisher: McGraw Hill Professional

Published: 2010-02-26

Total Pages: 35

ISBN-13: 0071746625

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The BRIC countries--as Brazil, Russia, India, and China are referred to collectively--are where the money is going to be in the 21st century. Be ready to go where the money is. But first, do your research. Passport to Global Business Etiquette: The BRIC Countries will help you greet, negotiate, and entertain your prospects and clients. Featuring material from the "Kiss, Bow, or Shake Hands" online database, this ebook will give you the quick facts you need to avoid faux pas, and protect your investment in these exciting countries. The BRIC countries will require innovative ways of thinking about marketing, branding, sales relationships, and employment. Understanding the cultural traditions, needs and sensitivities of this changing consumer and labor base is a strategic priority for any global businessperson.

Transnational Corporations and Local Innovation
Transnational Corporations and Local Innovation

Author: Jose Cassiolato

Publisher: Taylor & Francis

Published: 2020-11-29

Total Pages: 292

ISBN-13: 1000084256

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This series of books brings together results of an intensive research programme on aspects of the national systems of innovation (NSI) in the five BRICS countries — Brazil, Russia, India, China, and South Africa. It provides a comprehensive and comparative examination of the challenges and opportunities faced by these dynamic and emerging economies. In discussing the impact of innovation with respect to economic, geopolitical, socio-cultural, institutional, and technological systems, it reveals the possibilities of new development paradigms for equitable and sustainable growth. This volume explores the relationship between transnational corporations (TNCs) and NSI across BRICS economies. The essays highlight the role of foreign direct investment (FDI), the evolution of TNCs and examine local factors — such as government policies, human resources, market structures, and technological capabilities — that affect collaborative efforts with indigenous firms towards innovation and development. The authors approach the thesis of technological globalisation with some caution, refuting the idea that research and development (R&D) activities have been inexorably internationalised. Original and detailed data, together with expert analyses on wide-ranging issues, make this book an invaluable resource for researchers and scholars in economics, development studies and political science, in addition to policy makers and development practitioners interested in the BRICS countries.

Transculturalism - A New Vision Of Culture And Its Management
Transculturalism - A New Vision Of Culture And Its Management

Author: Gebhard Deissler

Publisher: GRIN Verlag

Published: 2011-08-26

Total Pages: 165

ISBN-13: 3640990927

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Anthology from the year 2010 in the subject Business economics - Business Management, Corporate Governance, course: Intercultural Management, language: English, abstract: Transculturalism is the complementary aspect of interculturalism. Both together provide a more complete picture of culture and thereby enhance its management. While the intercultural approach represents the past, the transcultural approach represents the future. At their convergence point they synergize as the living presence of culture to respond effectively to the cultural challenges of our time.

Transcultural Marketing for Incremental and Radical Innovation
Transcultural Marketing for Incremental and Radical Innovation

Author: Christiansen, Bryan

Publisher: IGI Global

Published: 2013-11-30

Total Pages: 588

ISBN-13: 1466647507

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As technology continues to drive innovation and impact societies across multiple national boundaries and cultures, new approaches towards marketing products must be created and implemented to be successful in an era of hypercompetition. Transcultural Marketing for Incremental & Radical Innovation provides in depth discussion on tactics for improving existing products while inventing completely new products and product categories. This publication will prove to be helpful for scholars, practitioners, and university students who wish to better understand the importance of marketing products and services across different cultures and multiple languages.

The Art of Doing Business Across Cultures
The Art of Doing Business Across Cultures

Author: Craig Storti

Publisher: Hachette UK

Published: 2017-03-23

Total Pages: 206

ISBN-13: 1473645328

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50 common cultural mistakes made in business are presented in the form of short conversations which show that there's always a reason why people do the strange things they do, the reason is almost never to upset you, and there's always a way round. The Art of Doing Business Across Cultures presents five brief, unsuccessful conversational exchanges between Americans and their business colleagues in 10 different locations-the Arab Middle East, Brazil, China, England, France, Germany, India, Japan, Mexico, and Russia.