Trademarks Squatters: Evidence from Chile
Trademarks Squatters: Evidence from Chile

Author: World Intellectual Property Organization

Publisher: WIPO

Published:

Total Pages: 55

ISBN-13:

DOWNLOAD EBOOK

This paper explores the phenomenon of “trademark squatting” – a situation in which someone other than the original brand owner obtains a trademark on a brand. The authors develop a model that shows how squatting results from market uncertainty that leads brand owners to rationally forgo registering trademarks, creating opportunities for squatting. They create an algorithm to identify squatters in the Chilean trademark register and show empirically that squatting is a persistent and systematic phenomenon. Using data on trademark oppositions, the authors find that squatting leads brand owners that have been exposed to squatting to “over-protect” their brands by registering disproportionately many trademarks and covering classes other than those directly related to their products and services. Trademark squatting, therefore, creates a strategic, albeit excessive, response by brand owners which inflates trademark filings.

The Routledge Handbook of Digital Sport Management
The Routledge Handbook of Digital Sport Management

Author: Michael L. Naraine

Publisher: Taylor & Francis

Published: 2022-12-01

Total Pages: 427

ISBN-13: 1000788156

DOWNLOAD EBOOK

The Routledge Handbook of Digital Sport Management provides students, researchers, and practitioners with a contemporary roadmap of the impact of digital technologies in sport management, at all levels and in all sectors, in a global context. Divided into three sections addressing digital transformations, digital tools, and emerging digital issues, this book explores the impact of digital technology in the core functional areas of sport management, such as sponsorship, event management, and human resources. It introduces essential digital innovations such as esports, social media, VR, wearables, analytics, and artificial intelligence, and examines the debates and issues that are likely to shape and transform sport business over the next decade. The only book to survey the full sweep of digital sport management, this book is an essential reference for all serious students of sport business and management, any researcher working in the nexus of sport business and digital, and all managers, policy-makers or associated professionals working in the sport industry.

Batman forever? The economics of overlapping rights
Batman forever? The economics of overlapping rights

Author: Cuntz, Alexander

Publisher: WIPO

Published: 2020-10-13

Total Pages: 53

ISBN-13:

DOWNLOAD EBOOK

When copyrighted comic characters are also protected under trademark laws, intellectual property (IP) rights can be overlapping. Arguably, registering a trademark can increase transaction costs for cross-media uses of characters, or it can help advertise across multiple sales channels. In an application to book, movie and video game publishing industries, we thus ask how creative reuse (innovation in uses) is affected in situations of overlapping rights, and whether ‘fuzzy boundaries’ of right frameworks are in fact enhancing or decreasing content sales.

The Economics of Innovation and Intellectual Property
The Economics of Innovation and Intellectual Property

Author: Bronwyn H. Hall

Publisher: Oxford University Press

Published: 2024-10-04

Total Pages: 649

ISBN-13: 0197630944

DOWNLOAD EBOOK

The first comprehensive textbook covering all aspects of the economics of innovation and the role of intellectual property in encouraging or discouraging innovation. Innovation is widely viewed as the engine behind economic growth, and it has assumed increasing importance in contemporary economic research. In The Economics of Innovation and Intellectual Property, Bronwyn H. Hall and Christian Helmers introduce readers to the use of economic analysis for the understanding of technical change and the innovative process, its determinants, and consequences. The authors cover innovation basics, the measurement of returns to innovation for individuals and the economy, and the use of intellectual property protection by innovators. They focus on the various ways patents have been used by industry to secure returns to innovation, as well as the strategic use of patents, and they emphasize present-day technologies including pharmaceuticals, software, and AI. Clearly organized and accessible, The Economics of Innovation and Intellectual Property offers a useful introduction to economics, business, public policy, and legal studies, and provides a comprehensive collection of references and information from a variety of sources across disciplines. It also includes various boxes with definitions and examples, as well as a brief mathematical appendix explaining concepts that may be unfamiliar and an introduction to data sources.

ICOSS 2018
ICOSS 2018

Author: Umiyati Mirsa

Publisher: European Alliance for Innovation

Published:

Total Pages: 346

ISBN-13: 1631901664

DOWNLOAD EBOOK

Social science is all the field of science that deals with human beings in their social context or all areas of science that people study as members of society. A s people who are engaged in social science, we must be sensitive to social phenomena in society, especially those associated with tourism in Bali. Therefore, the conference named International Conference of Social Science (ICOSS) on the role of social science for sustainable tourism development in Bali is held which involves Social Science fields, such as; economics, law, socio-politics, and language

World Intellectual Property Report 2013: Brand - Reputation and Image in the Global Marketplace
World Intellectual Property Report 2013: Brand - Reputation and Image in the Global Marketplace

Author: World Intellectual Property Organization

Publisher: WIPO

Published: 2013

Total Pages: 141

ISBN-13: 9280524119

DOWNLOAD EBOOK

WIPO's World Intellectual Property Report 2013 explores the role that brands play in today’s global marketplace. The Report looks at how branding behavior and trademark use have evolved in recent history, how they differ across countries, what is behind markets for brands, what lessons economic research holds for trademark policy, and how branding strategies influence companies' innovation activities.

Trademarks and Their Role in Innovation, Entrepreneurship and Industrial Organization
Trademarks and Their Role in Innovation, Entrepreneurship and Industrial Organization

Author: Carolina Castaldi

Publisher: Routledge

Published: 2021-06-14

Total Pages: 360

ISBN-13: 1000403874

DOWNLOAD EBOOK

Trademarks are the most widely used intellectual property right by companies worldwide. Their strategic importance is increasing, as reputational assets become more relevant for companies than ever, in national and global markets. Trademarks also represent key tools for companies to profit from innovation and can make the difference for start-ups and entrepreneurial firms by allowing them to gain legitimacy and fostering fund raising from investors. This book Trademarks and Their Role in Innovation, Entrepreneurship and Industrial Organization takes stock of the emerging academic research on how companies use trademarks. It collects a rich set of contributions from several research perspectives and disciplines and proposes an integrated view bridging different levels of analysis: individual, firm, industry, and country level. Specifically, the book combines an industrial organization, innovation, and entrepreneurship perspective to understand why, when and with what effects entrepreneurs, innovators, and firms use trademarks. The book is targeted toward academic readers to gain a better understanding of the emerging and interdisciplinary field of trademark research as well as interested practitioners from the area of intellectual property (IP) management and policy-making. The chapters in this book were originally published in Industry and Innovation.

Submarine Trademarks
Submarine Trademarks

Author: World Intellectual Property Organization

Publisher: WIPO

Published: 2018

Total Pages: 41

ISBN-13:

DOWNLOAD EBOOK

Companies use trademarks to protect their brands from outright imitation or competition by confusingly similar products. However, publication of trademark filings by the trademark office discloses information about a firm’s new product or service. This creates a trade-off between legal protection and disclosure of information. We analyze the trade-off through the lens of “submarine trademarks” in the U.S. – submarine trademarks are trademarks whose publication and hence disclosure to the public is strategically delayed. This is achieved through a particular international filing strategy that is often combined with the use of shell companies to further conceal the trademark filing. These submarine strategies allow companies to benefit from legal trademark protection while reducing the risk of inadvertent disclosure of information. We provide the first systematic evidence of submarine trademarks and explore both their determinants and their effectiveness in reducing the disclosure of information.

Squatters in the Capitalist City
Squatters in the Capitalist City

Author: Miguel Martinez

Publisher: Routledge

Published: 2019-08-30

Total Pages: 343

ISBN-13: 1317514742

DOWNLOAD EBOOK

To date, there has been no comprehensive analysis of the disperse research on the squatters’ movement in Europe. In Squatters in the Capitalist City, Miguel A. Martínez López presents a critical review of the current research on squatting and of the historical development of the movements in European cities according to their major social, political and spatial dimensions. Comparing cities, contexts, and the achievements of the squatters’ movements, this book presents the view that squatting is not simply a set of isolated, illegal and marginal practices, but is a long-lasting urban and transnational movement with significant and broad implications. While intersecting with different housing struggles, squatters face various aspects of urban politics and enhance the content of the movements claiming for a ‘right to the city.’ Squatters in the Capitalist City seeks to understand both the socio-spatial and political conditions favourable to the emergence and development of squatting, and the nature of the interactions between squatters, authorities and property owners by discussing the trajectory, features and limitations of squatting as a potential radicalisation of urban democracy.