Trade Show and Event Marketing

Trade Show and Event Marketing

Author: Ruth P. Stevens

Publisher: Texere

Published: 2005

Total Pages: 376

ISBN-13:

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Covers all aspects of trade show marketing - setting objectives, planning, promoting, executing, measuring performance, generating leads, working with the media, following up, and much more. Real-world case studies put the book's tips and techniques into action, and forms and illustrations are included where appropriate.