Boundary-Spanning Marketing Organization

Boundary-Spanning Marketing Organization

Author: G. Tomas M. Hult

Publisher: Springer Science & Business Media

Published: 2012-04-24

Total Pages: 84

ISBN-13: 1461438195

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​​​​​​Now more than ever, marketing is assuming a key boundary-spanning role—a role that also redefined the composition of the marketing organization. In this Brief, the marketing organization’s integrative and mutually reinforcing components of marketing activities, customer value-creating processes, networks, and stakeholders are delineated within their boundary-spanning roles. Expanding upon his article published in the Journal of the Academy of Marketing Science in 2011, Tomas Hult draws thematic marketing insights from the integration of thirty-one organization theories to advance knowledge on the boundary-spanning marketing organization within four areas: strategic marketing resources, marketing leadership and decision making, network alliances and collaborations, and the domestic and global marketplace.


Boundary Spanning Elements and the Marketing Function in Organizations

Boundary Spanning Elements and the Marketing Function in Organizations

Author: Sunil Sahadev

Publisher: Springer

Published: 2015-02-25

Total Pages: 174

ISBN-13: 331913440X

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This book presents current research on boundary spanning elements. The editors bring together extant knowledge in the field and present a uniform narrative. Previous studies have often been disseminated across several academic disciplines like services marketing, personal selling and sales management etc. and this monograph aggregates studies dealing with boundary spanning elements or has boundary spanning elements related to the marketing function as the main empirical platform under a uniform theoretical perspective. Each chapter in the book deals with an important research theme and synthesizes studies in relation to boundary spanning elements.


Principles of Marketology, Volume 2

Principles of Marketology, Volume 2

Author: Hashem Aghazadeh

Publisher: Springer

Published: 2017-04-28

Total Pages: 741

ISBN-13: 1137548339

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Principles of Marketology, Volume 2 focuses on the practical aspect and demonstrates the applications of marketology referring to market orientation, internal marketing, business, market and competitive analysis concepts and techniques. Then the modern marketology and its developments in the future are discussed. At the of this volume as the appendix, a handbook of marketology is presented in which a practical manual including simple and summarized descriptions of different needed parts and worksheets for executing marketology in an organization is depicted.


Organizing Marketing and Sales

Organizing Marketing and Sales

Author: Per Andersson

Publisher: Emerald Group Publishing

Published: 2018-05-29

Total Pages: 363

ISBN-13: 1787549704

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Organizing Marketing and Sales offers case studies to demonstrate in detail the kinds of challenges faced by multinational, multiproduct firms. It also draws upon theoretical perspectives in order to examine contemporary challenges in marketing and sales organization.


Strategic Marketing

Strategic Marketing

Author: Douglas C. West

Publisher: Oxford University Press, USA

Published: 2015

Total Pages: 595

ISBN-13: 019968409X

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This text discusses how companies create competitive advantage through strategic marketing. Using established frameworks and concepts, it examines aspects of marketing strategy and thinking. It provides examples to facilitate the understanding of theoretical concepts.


Concise Introduction to Global Supply Chain Management

Concise Introduction to Global Supply Chain Management

Author: Masaaki Kotabe

Publisher: Edward Elgar Publishing

Published: 2024-03-14

Total Pages: 165

ISBN-13: 1800372892

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This Concise Introduction provides clear insights into the various issues involved in the global supply chain. Covering materials procurement, sourcing, and physical distribution, Masaaki Kotabe examines the global supply chain from a strategic perspective, while also addressing the sustainability concerns which arise in this arena.


Bad to Good

Bad to Good

Author: Arch G. Woodside

Publisher: Emerald Group Publishing

Published: 2016-08-25

Total Pages: 319

ISBN-13: 1786353334

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With the objective of reducing the high volume of bad practices in business research, this book offers propositions for improving theory construction and empirical testing of theory especially by business scholars. It does so by covering 24 common bad practices, explaining why they are bad and how to replace all of them with a good practice.


Business to Business Marketing Management

Business to Business Marketing Management

Author: Alan Zimmerman

Publisher: Taylor & Francis

Published: 2021-12-22

Total Pages: 537

ISBN-13: 1000487288

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Business to Business (B2B) markets are considerably more challenging than consumer markets and demand a more specific skillset from marketers. B2B buyers, often dealing with highly complex products, have specialist product knowledge and are far more knowledgeable and demanding than the average consumer. This textbook takes a uniquely international approach to this complex environment, the result of an international team of authors and real-life cases from across the globe. This new edition has been fully revised with new and updated case studies from a variety of regions. Every chapter has been brought in line with current business to business research, alongside new coverage of non-profit and government marketing, digital marketing, ethics, and corporate social responsibility. Other unique features include: • The placement of B2B in a strategic marketing context. • A full discussion of strategy in a global setting including hypercompetition. • A detailed review of global B2B services marketing, trade shows, and market research. More selective, shorter, and easier to read than other B2B textbooks, this is ideal for introductory B2B and intensive courses. It is also comprehensive enough to cover all the aspects of B2B marketing management that any marketer needs, whether they are students or practitioners seeking to improve their knowledge. The textbook is also accompanied by an extensive collection of resources to aid tutors, including a full set of PowerPoint slides, test bank of questions, and practical exercises to aid student learning.


Handbook of Research on Applied Social Psychology in Multiculturalism

Handbook of Research on Applied Social Psychology in Multiculturalism

Author: Christiansen, Bryan

Publisher: IGI Global

Published: 2021-06-18

Total Pages: 358

ISBN-13: 179986961X

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Social psychology is the scientific study of how the thoughts, feelings, and behaviors of individuals are influenced by the actual, imagined, and implied presence of others. In this definition, scientific refers to the empirical investigation using the scientific method, while the terms thoughts, feelings, and behaviors refer to the psychological variables that can be measured in humans. Moreover, the notion that the presence of others may be imagined or implied suggests that humans are malleable to social influences even when alone, such as when watching videos or quietly appreciating art. In such situations, people can be influenced to follow internalized cultural norms. Social psychology deals with social influence, social perception, and social interaction. The research in this field deals with what shapes our attitudes and how we develop prejudice. The Handbook of Research on Applied Social Psychology in Multiculturalism explores social psychology within the context of multiculturalism and the way society deals with cultural diversity at national and community levels. It will cover major topics of social psychology such as group behavior, social perception, leadership, non-verbal behavior, conformity, aggression, and prejudice. This book will deal with social psychology with a direct focus on how different cultures can coexist peacefully by preserving, respecting, and even encouraging cultural diversity, along with a focus on the psychology that is hindering these efforts. This book is essential for researchers in social psychology and the social sciences, activists, psychologists, practitioners, researchers, academicians, and students interested in how social psychology interacts with multiculturalism.


Handbook of Research on Marketing and Corporate Social Responsibility

Handbook of Research on Marketing and Corporate Social Responsibility

Author: Ronald Paul Hill

Publisher: Edward Elgar Publishing

Published: 2014-07-31

Total Pages: 433

ISBN-13: 1783476095

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The strategic importance of Corporate Social Responsibility for both large and small businesses only continues to grow. This Handbook explores the complex relationship between marketing and social responsibility, with a focus on marketing as a driver f