Best Practices in Hospitality and Tourism Marketing and Management

Best Practices in Hospitality and Tourism Marketing and Management

Author: Ana María Campón-Cerro

Publisher: Springer

Published: 2018-07-30

Total Pages: 369

ISBN-13: 3319916920

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This volume analyses the positive effects that tourism generates on resident’s quality of life, and how this influences tourists’ quality of life as they enjoy an enriching experience in the destination they visit. It provides significant theoretical and empirical contributions, as well as, case studies related to quality of life in hospitality and tourism marketing and management. This volume is the result of the effort that many researchers from all over the world have done to spread some new light on this outstanding research line and add knowledge on the relationship between tourism and quality of life of both residents and tourists. This last is highlighted as a fundamental factor to take into account for the development of new tourism practices. This volume is a true reference for researchers, students and professionals working in tourism marketing and management.


Management Science in Hospitality and Tourism

Management Science in Hospitality and Tourism

Author: Muzaffer Uysal

Publisher: CRC Press

Published: 2017-03-03

Total Pages: 426

ISBN-13: 1482223473

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Management Science in Hospitality and Tourism is a timely and unique book focusing on management science applications. The first section of the book introduces the concept of management science application in hospitality and tourism and related issues to set the stage for subsequent sections. Section II focuses on management science applications with conceptual pieces, empirical applications, and best practices with examples coming from different parts of the world and settings. The last section ends with a chapter focusing on challenges and future research directions. This book goes beyond revenue management topics and presents a broad range of topics in management science applications as they relate to hospitality and tourism cases. Researchers and students in hospitality and tourism will find this book very useful since it contains chapters on data analytics, e-commerce and technology, revenue and yield management, optimization methods, resource allocation, goal programming, dynamic programming, Markov chain models, trends analysis and detection, measuring potential and attractiveness in tourism development, performance measures and use of indices in hospitality and tourism, and more. There is a heightened interest in these areas of business applications in today’s data-driven business environment, and this book addresses that interest. This book is the only comprehensive text on management science applications in hospitality and tourism. It will help managers and hospitality and tourism students as future managers to develop an in-depth understanding of the importance of data analysis, interpretation, and generating information, and intelligence for decision making. It covers a broad range of applications representing different geographic regions of the world.


Global Trends, Practices, and Challenges in Contemporary Tourism and Hospitality Management

Global Trends, Practices, and Challenges in Contemporary Tourism and Hospitality Management

Author: Batabyal, Debasish

Publisher: IGI Global

Published: 2019-04-05

Total Pages: 318

ISBN-13: 1522584951

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As one of the largest service industries serving millions of international and domestic individuals yearly, it is important to understand the current trends, practices, and challenges surrounding tourism. Emphasized by the effects on people, management processes, and technological advancements, this economic and socio-cultural phenomenon’s importance is increasing worldwide. Global Trends, Practices, and Challenges in Contemporary Tourism and Hospitality Management discusses and analyzes the impacts of new trends in the tourism industry, including sub-sectors of tourism, and revisits existing trends, identifies new types and forms of tourism, and discusses the influence and use of technology. Featuring research on topics such as guest retention, predictive analysis, and ecotourism practices, the material collected is ideally designed for managers, travel agents, industry professionals, practitioners, consultants, and researchers.


Tourism and Hospitality Management in Practice

Tourism and Hospitality Management in Practice

Author: Rebecca Wilson-Mah

Publisher:

Published: 2024

Total Pages: 0

ISBN-13: 9781003280040

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"Tourism and Hospitality Management in Practice: A Case Study Collection is a collection of real-world business cases with a particular focus on small and medium sized enterprises (SMEs) in different countries from around the world. Fifteen compact cases capture a variety of business situations that present decisions, opportunities, or challenges. Organized into four chapters, the cases reflect the various impacts of changing external conditions and internal factors in tourism and hospitality SMEs. Each case tells the story of a particular business situation and context, and the student takes on the role of the decision maker. All cases include a synopsis, reflective questions, references, further reading and a learning activity. An introductory chapter written specifically for students offers advice on what to expect from learning with a case, as well as hints for how to approach a case analysis. The cases offer multiple opportunities to connect tourism and hospitality knowledge and theory to practice, with a particular emphasis on analytical skill development, problem-solving and alternative generation. This case collection is suitable for undergraduate and graduate courses in tourism, hospitality management and business, as well as for professional development programs. For instructors who teach with the cases, there are teaching notes, comprising comprehensive teaching plans and resources, learning activities, reflective questions, additional readings and external resources, all available online"--


Theory and Practice in Hospitality and Tourism Research

Theory and Practice in Hospitality and Tourism Research

Author: Salleh Mohd Radzi

Publisher: CRC Press

Published: 2014-08-12

Total Pages: 626

ISBN-13: 1138027065

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Theory and Practice in Hospitality and Tourism Research includes 111 contributions from the 2nd International Hospitality and Tourism Conference 2014 (Penang, Malaysia, 2-4 September 2014), and covers a comprehensive range of topics, including: - Hospitality management - Hospitality & tourism marketing - Tourism management - Technology & innovation in hospitality & tourism - Foodservice & food safety - Gastronomy The book will be of interest to postgraduate students, academics and professionals involved in the fields of hospitality and tourism.


Strategic Management for Hospitality and Tourism

Strategic Management for Hospitality and Tourism

Author: Fevzi Okumus

Publisher: Routledge

Published: 2019-10-30

Total Pages: 375

ISBN-13: 1351188496

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Strategic Management for Hospitality and Tourism is an essential text for both intermediate and advanced learners aspiring to build their knowledge related to the theories and perspectives on the topic. The book provides critical and analytical insights on contemporary theoretical models and management practices while enhancing the learning process through worked examples and cases applied to the hospitality and tourism setting. This new edition highlights the rapidly changing socio-economic and political global landscape and addresses the cultural and socio-economic complexities of hospitality and tourism organizations in the new era. It has been fully updated to include: A new chapter on finance, business ethics, corporate social responsibility, and leadership as well as new content on globalisation, experience economy, crisis management, consumer power, developing service quality, innovation and implementation of principles. New features to aid understanding of the application of theory, and spur critical thinking and decision making. New international case studies with reflective questions throughout the book from both SME’s and large-scale businesses. Updated online resources including PowerPoint presentations, additional case studies and exercises, and web links to aid both teaching and learning. Highly illustrated and in full colour design, this book is essential reading for all future hospitality and tourism managers.


Hospitality and Tourism Management Program (HTMP) Year 2 Student Textbook

Hospitality and Tourism Management Program (HTMP) Year 2 Student Textbook

Author: & Lodging Association American Hotel & Lodging Association

Publisher: Educational Institute

Published: 2013-06-04

Total Pages: 0

ISBN-13: 9780133458527

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The Hospitality and Tourism Management Program has been designed to help students develop and practice performing the knowledge, skills, and tasks required for success as an employee in the hospitality and tourism industry. Features Throughout the Book: Pineapple Fun Fact Boxes: Pineapple Fun Fact boxes will highlight interesting facts about the hospitality and tourism industry. ADA Boxes: ADA boxes will highlight how federal requirements determine what the hospitality and tourism industry must do to meet the needs of guests with disabilities. Green Practices Boxes: Green Practices boxes will highlight the benefits of running a sustainable green hospitality and tourism business. Diversity Boxes: Diversity boxes will highlight the ways in which diversity affects the hospitality and tourism industry.


Revenue Management for Hospitality and Tourism

Revenue Management for Hospitality and Tourism

Author: Alan Fyall

Publisher: Goodfellow Publishers Ltd

Published: 2013-05-31

Total Pages: 270

ISBN-13: 1908999500

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Written by leading academic and industry experts actively engaged in revenue management, research and teaching this is a new and original treatment of the whole field for students and professionals.


Human Resource Management for the Hospitality and Tourism Industries

Human Resource Management for the Hospitality and Tourism Industries

Author: Dennis Nickson

Publisher: Routledge

Published: 2007-02-19

Total Pages: 321

ISBN-13: 1136397175

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An integrated look at HRM policies and practices in the tourism and hospitality industries A comprehensive contextualisation of the nature of the industries, the dynamics of service quality and the variety of HR policies and practices, including a realistic treatment of training, labour markets, employee relations and remuneration International examples showcase good practice in a variety of organisations, such as Prêt a Manger, Marriott and South West Airlines, as well as a number of examples of good practice in SMEs


Hospitality Management Education

Hospitality Management Education

Author: Kaye Sung Chon

Publisher: Routledge

Published: 2013-04-03

Total Pages: 303

ISBN-13: 1136379282

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Help students succeed now and in the future in any aspect of the hospitality field! Hospitality Management Education focuses on the academic aspect of hospitality--the mechanisms of hospitality education programs, their missions, their constituents, and the outcomes of their efforts. This book examines why people study hospitality management, the vast opportunities the field offers, and ways to best prepare students for a career in the industry or in academia. Within Hospitality Management Education, you'll find exhibits, figures, tables, and insight into innovative practice methods that will strengthen your skills as an educator and contributor to the growing success of this discipline. Containing research and first-hand accounts, Hospitality Management Education offers you insight into qualities and strategies that make educators or employees effective and successful in the industry. You'll find useful information to help you better prepare students and enhance your teaching skills, such as: understanding the history and advances of hospitality management education during the past 75 years stressing the difference between the hospitality industry and other industries to help prospective hospitality students understand the unique rigors of hospitality examining degree programs in the United Kingdom, Australia, and the United States to identify common global teaching trends, differences, and program outcomes enhancing student learning and education programs by linking academic hospitality programs to industry through internships, involvement with industry associations, and advisory councils assuring quality in academic programs through accreditation, certification, outside peer reviews, outside reviews by the industry, and administrative reviews of the faculty preparing for a professional academic career through strategic career planning, networking, and targeting hospitality programs Hospitality Management Education discusses educational trends as a whole over the past decade to give you insight into future directions of hospitality such as increased specialization, growing numbers of faculty, more funding, and increased academic focus on research and scholarship. In this valuable volume, you'll find methods and suggestions that will make you a more knowledgeable and effective educator!