Total Global Strategy II
Total Global Strategy II

Author: George S. Yip

Publisher:

Published: 2003

Total Pages: 328

ISBN-13:

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Written by the subject's leading academic authority, this readable text addresses the most challenging task faced by multinational companies—how to deal with globalization and the resulting need for globally integrated strategies.Chapter topics include understanding global strategy, diagnosing industry globalization potential, building global market participation, designing global products and services, locating global activities, creating global marketing, making global competitive moves, regional strategy, strategies for companies from emerging economies, building the global organization, measuring industry drivers and strategy levers, and conducting a global strategy analysis.For CEOs, division heads, VP International, VP Global Strategy, VP Corporate Development/Strategy/Planning, VP International/Global Marketing, regional and national/general mangers, and consulting firm partners.

Total Global Strategy
Total Global Strategy

Author: George S. Yip

Publisher: Prentice Hall

Published: 2012

Total Pages: 0

ISBN-13: 9780136089834

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Earlier ed. published as: Total global strategy II: updated for the internet and service era / George S. Yip. c2003.

Airline
Airline

Author: Jerald R. Smith

Publisher: Prentice Hall

Published: 1994

Total Pages: 47

ISBN-13: 9780133119862

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"AIRLINE is the first strategy simulation based on a service industry. It is based on an actual case of a small airline as deregulation in the industry began."--P. 1.

Airline
Airline

Author: Jerald R. Smith

Publisher: Englewood Cliffs, N.J. : Prentice Hall

Published: 1991

Total Pages: 164

ISBN-13:

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This work offering a simulation based on airline industry practice employs a microcomputer to analyze decisions made by the user and to assign airline ticket sales accordingly.

Multi Pack
Multi Pack

Author: Jerald Smith

Publisher: Financial Times/Prentice Hall

Published: 2004-08

Total Pages:

ISBN-13: 9781405811392

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This Multi Pack consists of Corportae Strategy, 3rd Edition by Richard Lynch (ISBN: 0273658549) and the Airline simulation by Jerald Smith, Peggy Golden (ISBN: 0130654884). Corporate Strategy provides the most comprehensive treatment of both rational and creative approaches to the subject. This revised and fully-updated edition continues to present a comprehensive, well-structured and critical treatment of strategic management for both the private and public sectors. Building on the success of previous editions, this highly acclaimed textbook will now include the latest developments in the area including: resource based strategy, and customer-driven strategy. With a teaching package that includes a lecturer's manual, powerpoints, extra long cases, and an interactive website, Corporate Strategy provides the lecturer and student with a flexible and exciting learning resource. Airline is eEasy to start-up and use even for students and instructors with no computer experience this Windows based strategic management simulation puts student teams in the position of running a regional airline. provided, the teams make decisions concerning hiring, forecasting, suppliers to use, costs, etc. Student and instructor disks are available via the web.

Contemporary Approaches and Strategies for Applied Logistics
Contemporary Approaches and Strategies for Applied Logistics

Author: Wood, Lincoln C.

Publisher: IGI Global

Published: 2018-01-30

Total Pages: 504

ISBN-13: 152255274X

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Evaluating the role of logistics and supply chain management skills or applications is necessary for the success of any organization or business. As market competition becomes more aggressive, it is crucial to evaluate ways in which a business can maintain a strategic edge over competitors. Contemporary Approaches and Strategies for Applied Logistics is a critical scholarly resource that examines applied research and development in logistics and supply chain management. Featuring coverage on a broad range of topics, such as computational logistics, inventory management, and partnership formation, this book is geared towards academicians, researchers, and practitioners seeking current research on enabling an efficient and sustainable economy.