To Win Hearts and Minds

To Win Hearts and Minds

Author: Terry J. Mitchell

Publisher:

Published: 2018-08

Total Pages: 360

ISBN-13: 9780692148419

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This is a military memoir detailing the life and service of the author, which included a dual career with the U.S. Courts and the U.S. Army Reserve. He enlisted in the Army after college, served in Vietnam, joined the Army Reserve and received a direct commission. He later served in Somalia, Bosnia, and Iraq before retiring as a colonel.


Hearts and Minds

Hearts and Minds

Author: Hannah Gurman

Publisher: New Press, The

Published: 2013-10-01

Total Pages: 306

ISBN-13: 1595588256

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The first book of its kind, Hearts and Minds is a scathing response to the grand narrative of U.S. counterinsurgency, in which warfare is defined not by military might alone but by winning the "hearts and minds" of civilians. Dormant as a tactic since the days of the Vietnam War, in 2006 the U.S. Army drafted a new field manual heralding the resurrection of counterinsurgency as a primary military engagement strategy; counterinsurgency campaigns followed in Iraq and Afghanistan, despite the fact that counterinsurgency had utterly failed to account for the actual lived experiences of the people whose hearts and minds America had sought to win. Drawing on leading thinkers in the field and using key examples from Malaya, the Philippines, Vietnam, El Salvador, Iraq, and Afghanistan, Hearts and Minds brings a long-overdue focus on the many civilians caught up in these conflicts. Both urgent and timely, this important book challenges the idea of a neat divide between insurgents and the populations from which they emerge—and should be required reading for anyone engaged in the most important contemporary debates over U.S. military policy.


Military Medicine to Win Hearts and Minds

Military Medicine to Win Hearts and Minds

Author: Robert J. Wilensky

Publisher: Texas Tech University Press

Published: 2004

Total Pages: 256

ISBN-13: 9780896725324

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"Most important, there is no evidence that the good will built by U.S. doctors transferred to the South Vietnamese forces, and in fact the opposite may have been true: American programs may have emphasized the inability of the South Vietnamese government to provide basic health care to its own people. Furthermore, the programs may have demonstrated to Vietnamese civilians that foreign soldiers cared more for them than their own troops did. If that is the case, the programs actually did more harm than good in the attempt to win hearts and minds."--BOOK JACKET.


Winning Hearts and Minds

Winning Hearts and Minds

Author: David S. Gilbert-Smith

Publisher:

Published: 2003

Total Pages: 164

ISBN-13: 9781904018537

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Leadership is the means by which all life, be it animal or human, survives and achieves in the world. Without it, we would simply descend into anarchy and chaos. This title describes the path to successful leadership, including methods and ideals towards self-development.


Win Their Hearts... Win Their Minds

Win Their Hearts... Win Their Minds

Author: Scott James Braden

Publisher: Win Their Hearts

Published: 2011-04-30

Total Pages: 122

ISBN-13: 9780981758138

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If you are that rare breed of educator in whose heart beats a longing to connect with young people and satisfy their deep-seated longing for someone who will be a dream maker, someone who will come along side them and uncover the treasure hidden deep within, then you have found an unequaled tool that will guide you in doing just that. Win Their Hearts...Win Their Minds is all about caring enough to win your student's hearts, for if you win the heart of a child, you will be given the opportunity to win their mind.


Emotionomics

Emotionomics

Author: Dan Hill

Publisher: Adams Business & Professional

Published: 2007-07

Total Pages: 0

ISBN-13: 9781592981823

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For far too long, emotions have been concealed behind closed doors and ignored in favor of rationality and efficiency. But as businesses are forced to forge emotional connections in this age of commoditization, emotions are now front-and-center. Emotionomics opens this long locked door and shows the importance of leveraging emotions in business.


How Change Happens

How Change Happens

Author: Leslie R. Crutchfield

Publisher: John Wiley & Sons

Published: 2018-03-20

Total Pages: 188

ISBN-13: 1119413788

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Discover how those who change the world do so with this thoughtful and timely book Why do some changes occur, and others don't? What are the factors that drive successful social and environmental movements, while others falter? How Change Happens examines the leadership approaches, campaign strategies, and ground-level tactics employed in a range of modern social change campaigns. The book explores successful movements that have achieved phenomenal impact since the 1980s—tobacco control, gun rights expansion, LGBT marriage equality, and acid rain elimination. It also examines recent campaigns that seem to have fizzled, like Occupy Wall Street, and those that continue to struggle, like gun violence prevention and carbon emissions reduction. And it explores implications for movements that are newly emerging, like Black Lives Matter. By comparing successful social change campaigns to the rest, How Change Happens reveals powerful lessons for changemakers who seek to impact society and the planet for the better in the 21st century. Author Leslie Crutchfield is a writer, lecturer, social impact advisor, and leading authority on scaling social innovation. She is Executive Director of the Global Social Enterprise Initiative (GSEI) at Georgetown University’s McDonough School of Business, and co-author of two previous books, Forces for Good and Do More than Give. She serves as a senior advisor with FSG, the global social impact consulting firm. She is frequently invited to speak at nonprofit, philanthropic, and corporate events, and has appeared on shows such as ABC News Now and NPR, among others. She is an active media contributor, with pieces appearing in The Washington Post. Fortune.com, CNN/Money and Harvard Business Review.com. Examines why some societal shifts occur, and others don't Illustrates the factors that drive successful social and environmental movements Looks at the approaches, strategies, and tactics that changemakers employ in order to effect widescale change Whatever cause inspires you, advance it by applying the must-read advice in How Change Happens—whether you lead a social change effort, or if you’re tired of just watching from the outside and want to join the fray, or if you simply want to better understand how change happens, this book is the place to start.


Our Latest Longest War

Our Latest Longest War

Author: Aaron B. O'Connell

Publisher: University of Chicago Press

Published: 2017-04-03

Total Pages: 387

ISBN-13: 022626579X

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American and Afghan veterans contribute to this anthology of critical perspectives—“a vital contribution toward understanding the Afghanistan War” (Library Journal). When America went to war with Afghanistan in the wake of 9/11, it did so with the lofty goals of dismantling al Qaeda, removing the Taliban from power, remaking the country into a democracy. But as the mission came unmoored from reality, the United States wasted billions of dollars, and thousands of lives were lost. Our Latest Longest War is a chronicle of how, why, and in what ways the war in Afghanistan failed. Edited by prize-winning historian and Marine lieutenant colonel Aaron B. O’Connell, the essays collected here represent nine different perspectives on the war—all from veterans of the conflict, both American and Afghan. Together, they paint a picture of a war in which problems of culture, including an unbridgeable rural-urban divide, derailed nearly every field of endeavor. The authors also draw troubling parallels to the Vietnam War, arguing that ideological currents in American life explain why the US government has repeatedly used military force in pursuit of democratic nation-building. In Afghanistan, as in Vietnam, this created a dramatic mismatch of means and ends that neither money, technology, nor weapons could overcome.


The New Working Class

The New Working Class

Author: Ainsley, Claire

Publisher: Policy Press

Published: 2018-10-31

Total Pages: 210

ISBN-13: 1447344197

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Recent events such as the Brexit vote and the 2017 general election result highlight the erosion of traditional class identities and the decoupling of class from political identity. The majority of people in the UK still identify as working class, yet no political party today can confidently articulate their interests. So who is now working class and how do political parties gain their support? Based on the opinions and voices of lower and middle income voters, this insightful book proposes what needs to be done to address the issues of the 'new working class'. Outlining the composition, values, and attitudes of the new working class, it provides practical recommendations for political parties to reconnect with the electorate and regain trust.


We Meant Well

We Meant Well

Author: Peter Van Buren

Publisher: Metropolitan Books

Published: 2011-09-27

Total Pages: 286

ISBN-13: 1429995238

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"One diplomat's darkly humorous and ultimately scathing assault on just about everything the military and State Department have done—or tried to do—since the invasion of Iraq. The title says it all."—The New York Times A work of "scathing, gallows humor" (The Boston Globe), We Meant Well is a tragicomic voyage of ineptitude and corruption that leaves its writer—and readers—appalled and disillusioned, but wiser. Charged with rebuilding Iraq, would you spend taxpayer money on a sports mural in Baghdad's most dangerous neighborhood to promote reconciliation through art? How about an isolated milk factory that cannot get its milk to market? Or a pastry class training women to open cafés on bombed-out streets that lack water and electricity? As Peter Van Buren shows, we bought all these projects and more in the most expensive hearts-and-minds campaign since the Marshall Plan. We Meant Well is his eyewitness account of the civilian side of the surge—that surreal and bollixed attempt to defeat terrorism and win over Iraqis by reconstructing the world we had just destroyed. Leading a State Department Provincial Reconstruction Team on its quixotic mission, Van Buren details, with laser-like irony, his yearlong encounter with pointless projects, bureaucratic fumbling, overwhelmed soldiers, and oblivious administrators secluded in the world's largest embassy, who fail to realize that you can't rebuild a country without first picking up the trash.