Tiger Woods is not just the best golfer in the world. He is also one of the biggest celebrities on the planet. But Tiger has not let success go to his head. He is still one of the hardest-working golfers on the PGA tour. Follow Tiger’s career from when he first picked up a golf club at nine months old to his most recent major golf championship.
This fully updated edition of the classic Eight-Step Swing reveals the best advice from the top golf school in America, offering a detailed explanation of the true fundamentals of the golf swing. PGA Master Instructor Jim McLean, who has coached many of the game's greatest professionals, has incorporated his latest research into the art and science of the golf swing, breaking it down into a new building block approach. In this indispensable instructional manual, McLean presents the innovative swing system that has helped championship winners like Tom Kite, Alexis Thompson, Cristie Kerr, and Bernhard Langer elevate their game. With characteristic clarity and expertise, McLean breaks down the swing action into the eight key checkpoint positions that will build a grooved, repeatable, and mechanically sound swing. Helpful practice tips, drills, and mental exercises supplemented with technically accurate photographs and more than 50 new illustrations keep you on track. McLean also presents brilliant strategies and advice for the long game, the short game, the mental game, and overall game management to boost your performance to the next level no matter how long you've been playing.
Ethics in Sport, Third Edition, offers 32 essays by well-known authors. These essays explore the roots of the ethical and moral dilemmas so prevalent in sport culture today. Nearly half the essays are new to this edition.
In Strategic Brand Management, Alexander Chernev, professor of marketing at the renowned Kellogg School of Management at Northwestern University, lays out a systematic approach to understanding the key principles of building enduring brands. This book presents a cohesive framework for brand management that delineates the unique role of brands as a means of creating market value. Topics covered include developing a meaningful value proposition, designing brand attributes, developing an impactful brand communication campaign, managing brand portfolios, cobranding, brand repositioning and realignment, managing brand extensions, measuring brand impact, the legal aspects of protecting the brand, and developing a strategic brand management plan. Clear, succinct, and practical, Strategic Brand Management is the definitive text on building strong brands.
Social Issues in Sport, Third Edition, explores common questions and issues about sport and its relation to society through various sociological and cultural lenses. The text is grounded in practical application and provides social theories through which students may examine real-world issues.
The inspiration for the HBO documentary from Academy Award–winning producer Alex Gibney. The #1 New York Times bestseller based on years of reporting and interviews with more than 250 people from every corner of Tiger Woods’s life—this “comprehensive, propulsive…and unsparing” (The New Yorker) biography is “an ambitious 360-degree portrait of golf’s most scrutinized figure…brimming with revealing details” (Golf Digest). In 2009, Tiger Woods was the most famous athlete on the planet, a transcendent star of almost unfathomable fame and fortune living what appeared to be the perfect life. But it turned out he had been living a double life for years—one that exploded in the aftermath of a Thanksgiving night crash that exposed his serial infidelity and sent his personal and professional lives over a cliff. In this “searing biography of golf’s most blazing talent” (GOLF magazine), Jeff Benedict and Armen Keteyian dig deep behind the headlines to produce a richly reported answer to the question that has mystified millions of sports fans for nearly a decade: who is Tiger Woods, really? Drawing on more than four hundred interviews with people from every corner of Woods’s life—many of whom have never spoken about him on the record before—Benedict and Keteyian construct a captivating psychological profile of a mixed race child programmed by an attention-grabbing father and the original Tiger Mom to be the “chosen one,” to change not just the game of golf, but the world as well. But at what cost? Benedict and Keteyian provide the starling answers in this definitive biography that is destined to linger in the minds of readers for years to come. “Irresistible…Immensely readable…Benedict and Keteyian bring us along for the ride in a whirlwind of a biography that reads honest and true” (The Wall Street Journal). Ultimately, Tiger Woods is “a big American story…exhilarating, depressing, tawdry, and moving in almost equal measure” (The New York Times).
Completely new and revised--and now featuring 12 new courses--here is a comprehensive "tour of the Tour" in words and pictures. The official guide to the championship courses of the men's PGA Tour, this volume features all-new color photographs, 42 paintings, an all-new text by the editor-in-chief of GOLF Magazine, and more.
Denver Broncos quarterback Peyton Manning is one of the most successful players in NFL history. Chosen by the Indianapolis Colts with the first pick in the 1998 NFL draft, Peyton earned a reputation for being one of the league's smartest quarterbacks. He led the Colts to victory in the 2007 Super Bowl and was named Most Valuable Player of the NFL a record four times. After missing the 2011-2012 season due to an injury, Peyton left Indianapolis to join the Broncos.