TIDE NEWSMAGAZINE OF SALES AND ADVERTISING JANUARY 4TH 1952
Author:
Publisher:
Published: 1952
Total Pages: 1540
ISBN-13:
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Understanding Media
Author: Marshall McLuhan
Publisher: Createspace Independent Publishing Platform
Published: 2016-09-04
Total Pages: 396
ISBN-13: 9781537430058
DOWNLOAD EBOOKWhen first published, Marshall McLuhan's Understanding Media made history with its radical view of the effects of electronic communications upon man and life in the twentieth century.
Tide The Newsmagazine For Advertising Executives
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Publisher:
Published: 1951
Total Pages: 1576
ISBN-13:
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Author: Naomi Klein
Publisher: Macmillan
Published: 2000-01-15
Total Pages: 520
ISBN-13: 9780312203436
DOWNLOAD EBOOK"What corporations fear most are consumers who ask questions. Naomi Klein offers us the arguments with which to take on the superbrands." Billy Bragg from the bookjacket.
Intelligence Revolution 1960
Author: Ingard Clausen
Publisher:
Published: 2012
Total Pages: 260
ISBN-13:
DOWNLOAD EBOOKOverview: Provides a history of the Corona Satellite photo reconnaissance Program. It was a joint Central Intelligence Agency and United States Air Force program in the 1960s. It was then highly classified.
The Ultimate Guide To Choosing a Medical Specialty
Author: Brian Freeman
Publisher: McGraw Hill Professional
Published: 2004-01-09
Total Pages: 493
ISBN-13: 0071457135
DOWNLOAD EBOOKThe first medical specialty selection guide written by residents for students! Provides an inside look at the issues surrounding medical specialty selection, blending first-hand knowledge with useful facts and statistics, such as salary information, employment data, and match statistics. Focuses on all the major specialties and features firsthand portrayals of each by current residents. Also includes a guide to personality characteristics that are predominate with practitioners of each specialty. “A terrific mixture of objective information as well as factual data make this book an easy, informative, and interesting read.” --Review from a 4th year Medical Student
Killing Hope
Author: William Blum
Publisher:
Published: 2022-07-14
Total Pages: 0
ISBN-13: 1350348198
DOWNLOAD EBOOKIn Killing Hope, William Blum, author of the bestselling Rogue State: A Guide to the World's Only Superpower, provides a devastating and comprehensive account of America's covert and overt military actions in the world, all the way from China in the 1940s to the invasion of Iraq in 2003 and - in this updated edition - beyond. Is the United States, as it likes to claim, a global force for democracy? Killing Hope shows the answer to this question to be a resounding 'no'.
The Hidden Persuaders
Author: Vance Packard
Publisher: Ig Publishing
Published: 2007
Total Pages: 0
ISBN-13: 9780978843106
DOWNLOAD EBOOKA discussion of how modern advertising attempts to control our thoughts and desires in order to make us buy the products it produces. Exploring the use of consumer motivational research and other psychological techniques, including subliminal tactics, this book shows how advertisers secretly manipulate mass desire for consumer goods and products. In addition, Packard also discusses advertising in politics, predicting the way image and personality rapidly came to overshadow real issues in the televised age.
A Cognitive Psychology of Mass Communication
Author: Richard Jackson Harris
Publisher: Routledge
Published: 2009-05-19
Total Pages: 559
ISBN-13: 1135850372
DOWNLOAD EBOOKIn this fifth edition of A Cognitive Psychology of Mass Communication, author Richard Jackson Harris continues his examination of how our experiences with media affect the way we acquire knowledge about the world, and how this knowledge influences our attitudes and behavior. Presenting theories from psychology and communication along with reviews of the corresponding research, this text covers a wide variety of media and media issues, ranging from the commonly discussed topics – sex, violence, advertising – to lesser-studied topics, such as values, sports, and entertainment education. The fifth and fully updated edition offers: highly accessible and engaging writing contemporary references to all types of media familiar to students substantial discussion of theories and research, including interpretations of original research studies a balanced approach to covering the breadth and depth of the subject discussion of work from both psychology and media disciplines. The text is appropriate for Media Effects, Media & Society, and Psychology of Mass Media coursework, as it examines the effects of mass media on human cognitions, attitudes, and behaviors through empirical social science research; teaches students how to examine and evaluate mediated messages; and includes mass communication research, theory and analysis.
