Thriving Latina Entrepreneurs in America
Thriving Latina Entrepreneurs in America

Author: Maria de Lourdes Sobrino

Publisher: Academic Learning Company LLC

Published: 2007

Total Pages: 260

ISBN-13: 9780832950070

DOWNLOAD EBOOK

Thriving Latina Entrepreneurs in America answers a question the author frequently encounters, "How did you take the determination to leave your family and your country to start a business in a foreign land and became successful?" This book is an inspiration and guide for everyone, especially for women of various ethnic backgrounds in different industry segments, who are entrepreneurs or plan to have a business one day. The author shares her story of more than thirty years as a Latina entrepreneur. Sobrino interviews other successful Latinas who share their experiences in finding a particular niche industry, establishing their businesses, and contributing to the economy and development of our country. Thriving Latina Entrepreneurs in America is a book that encourages the reader to succeed and make a difference.

Hispanic Marketing
Hispanic Marketing

Author: Felipe Korzenny

Publisher: Routledge

Published: 2017-06-14

Total Pages: 521

ISBN-13: 1317422295

DOWNLOAD EBOOK

Hispanic Marketing: The Power of the New Latino Consumer focuses on using cultural insights to connect with Latino consumers. Now in its third edition, the book provides marketers with the skills necessary to perform useful Hispanic market analysis and thus develop effective integrated marketing communication strategies. Brought to you by three leaders in the field of Hispanic Marketing, this third edition now includes: twenty-seven new case studies which emphasize digital marketing applications theories and discussions on recent changes to Hispanic culture and society concepts of social identity, motivation, cognitive learning, acculturation, technology adaptation and the influence of word of mouth in relation to the Hispanic market a brand new companion website for course instructors with PowerPoint slides, videos, testbank questions and assignment examples Replete with marketing strategies that tap into the passion of Hispanic consumers, this book is the perfect companion for anyone specializing in Hispanic marketing who aims to build a meaningful connection between their brand and target markets.

Latinos and the Nation's Future
Latinos and the Nation's Future

Author: Henry Cisneros

Publisher: Arte Publico Press

Published: 2009-01-01

Total Pages: 272

ISBN-13: 1558855424

DOWNLOAD EBOOK

Latinos and the Nation's Future contains hard facts and well-grounded predictions about the role Latinos will and must play if the United States is to maintain its standing in the world. Included in this survey are assessments by the leading experts from various fields.

How Come No One Knows about Us?
How Come No One Knows about Us?

Author: Robert Deigh

Publisher: Academic Learning Company LLC

Published: 2008

Total Pages: 300

ISBN-13: 9780832950179

DOWNLOAD EBOOK

This practical, complete, and often humorous public relations guide for organizations that want to win big visibility in an information-saturated world puts all PR essentials into one volume.

Millionaire by 28
Millionaire by 28

Author: Todd Babbitt

Publisher: Academic Learning Company LLC

Published: 2008

Total Pages: 204

ISBN-13: 9780832950100

DOWNLOAD EBOOK

Todd Babbitt reached his goal of being a millionaire while still in his 20s. How he did it, how he became wealthy, is no mystery. In Millionaire by 28, Todd shares his formula for wealth-building. All it takes, Todd says, is a concentrated desire to achieve wealth, a burning, red-hot intensity to make it happen, the courage to be committed and deciding to be passionate about it. "My persistence was the difference between success and failure," he adds. Book jacket.

Pain Killer Marketing
Pain Killer Marketing

Author: Chris Stiehl

Publisher: Academic Learning Company LLC

Published: 2008

Total Pages: 300

ISBN-13: 9780832950162

DOWNLOAD EBOOK

Both business and customers feel pain when standards are not met. To kill this pain, a business must do more than conduct market research, it must know what to do with this information. Pain Killer Marketing presents effective methods for listening to and collecting customer pain. More importantly, it demonstrates how to implement data and drive profi ts. An excellent reference for C level executives, product managers, market research practitioners and those wanting to become more customer-centric . Anyone who has a suffering customer, internal or external, can benefit from Pain Killer Marketing.

From Lifeguard to Sun King
From Lifeguard to Sun King

Author: Robert Bell

Publisher: Academic Learning Company LLC

Published: 2008

Total Pages: 164

ISBN-13: 9780832950148

DOWNLOAD EBOOK

From Lifeguard to Sun King is a compelling account of the life of Robert Bell, the founder of the Banana Boat sun care brand and one of America's most innovative entrepreneurs.

Reality Sells
Reality Sells

Author: Andrew Corbus

Publisher: Academic Learning Company LLC

Published: 2007

Total Pages: 156

ISBN-13: 9780832950087

DOWNLOAD EBOOK

This book is for those who have ever found it a challenge to maintain a consistent, effective advertising program. The Sells system can help readers navigate their way to authenticity in the customer experience.

First 100 Days of Selling
First 100 Days of Selling

Author: Jim Ryerson

Publisher: Academic Learning Company LLC

Published: 2007

Total Pages: 300

ISBN-13: 9780832950049

DOWNLOAD EBOOK

First 100 Days of Selling is a comprehensive look at how sales professionals build their business day by day. This guide consists of 100 time-honored ideas to achieve sales success and is written in a step-by-step formula that can be implemented and measured. The book is written for both salespeople that are new to the selling profession and experienced sales professionals who sish to achive new levels of sales performance. The book is written for sales mangers who wish to have a measurable approach to helping their salespeople come up to speed faster than the normal routine. The concepts in the book will help the sales professional capitalize on the new reality of potential customers who will not answer the phone, return their calls, and agree to an appointment or listen to their value proposition. Readers will learn the confidence -building techniques tha get returned calls, appointments, sales and ultimately referrals.

Why Dogs Wag Their Tails
Why Dogs Wag Their Tails

Author: Sherri McArdle

Publisher: Academic Learning Company LLC

Published: 2007

Total Pages: 252

ISBN-13: 9780832950117

DOWNLOAD EBOOK

Why Dogs Wag Their Tails merges the authors experience with their business-leader clients and their determination to help people rekindle joy at work through their love of dogs. The book weaves human leadership and dog stories around engaging themes in each chapter, followed by real tools for doing better in business and in life. In this book you can find lessons for lasting behavioral change that will lead to remarkable ways to live and work. You'll learn the skills you need to become an extraordinary leader at any level in your organization.