Thirty Years of Political Campaigning in Central and Eastern Europe
Thirty Years of Political Campaigning in Central and Eastern Europe

Author: Otto Eibl

Publisher:

Published: 2019

Total Pages: 426

ISBN-13: 9783030276959

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This edited volume maps the development of the use of political campaigning and marketing techniques in countries of the former Communist Bloc over the last thirty years. Focusing on the shift from propaganda to political marketing, and from manipulation to persuasion, the book consists of a series of case studies of countries in Central Europe, Eastern Europe, the Baltics, and the Balkans that outline the history, development and current state of political marketing in each country. The authors explore political parties and their behaviour ahead of elections, and show the changes in political culture and practices that parties have undergone in order to create more or less successful campaigns. Otto Eibl is Assistant Professor at the Department of Political Science, Masaryk University, Czech Republic. His research focuses on political communication, branding and marketing, and he also teaches courses on these subjects. Miloš Gregor is Assistant Professor at the Department of Political Science, Masaryk University, Czech Republic. His research interests include political marketing, branding, and public relations in politics. He teaches courses on political communication and marketing, propaganda, disinformation, and fake news.

Thirty Years of Political Campaigning in Central and Eastern Europe
Thirty Years of Political Campaigning in Central and Eastern Europe

Author: Otto Eibl

Publisher: Springer Nature

Published: 2019-10-15

Total Pages: 431

ISBN-13: 3030276937

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This edited volume maps the development of the use of political campaigning and marketing techniques in countries of the former Communist Bloc over the last thirty years. Focusing on the shift from propaganda to political marketing, and from manipulation to persuasion, the book consists of a series of case studies of countries in Central Europe, Eastern Europe, the Baltics, and the Balkans that outline the history, development and current state of political marketing in each country. The authors explore political parties and their behaviour ahead of elections, and show the changes in political culture and practices that parties have undergone in order to create more or less successful campaigns.

The Politics of Migration and Diaspora in Eastern Europe
The Politics of Migration and Diaspora in Eastern Europe

Author: Ruxandra Trandafoiu

Publisher: Routledge

Published: 2022-03-30

Total Pages: 163

ISBN-13: 1000565831

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This book provides a critical analysis of the politics of migration in Eastern Europe and an in-depth understanding of the role played by media and public discourse in shaping migration and migration policy. Ruxandra Trandafoiu looks at emigration, diaspora, return, kin-minority cross-border mobility, and immigration in Eastern Europe from cultural, social and political angles, tracing the evolution of migration policies across Eastern Europe through communication, public debate and political strategy. Trandafoiu investigates the extent to which these potential ‘models’ or policy practices can be comparable to those in Western European countries, or whether Eastern Europe can give rise to a migration ‘system’ that rivals the North American one. Each chapter bridges the link between policy and politics and makes a case for considering migration politics as fundamentally intertwined with media representation and public debate. Drawing on comparative case studies of countries including Bulgaria, Croatia, Estonia, Hungary, Poland, Romania, Slovakia and Ukraine, the book considers how migration is both managed and experienced from political, social and cultural viewpoints and from the perspectives of a range of actors including migrants, politicians, policymakers and journalists. This book will be key reading for advanced students and researchers of migration, media, international relations, and political communication.

The Oxford Handbook of Populism
The Oxford Handbook of Populism

Author: Cristóbal Rovira Kaltwasser

Publisher: Oxford University Press

Published: 2017

Total Pages: 737

ISBN-13: 0198803567

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The Oxford Handbook of Populism presents the state of the art of research on populism from the perspective of Political Science. The book features work from the leading experts in the field, and synthesizes the main strands of research in four compact sections: concepts, issues, regions, and normative debates. Due to its breath, The Oxford Handbook of Populism is an invaluable resource for those interested in the study of populism, but also forexperts in each of the topics discussed, who will benefit from accounts of current discussions and research gaps, as well as a map of new directions in the study of populism.

Issues of Political Marketing
Issues of Political Marketing

Author: Miloš Gregor

Publisher: Taylor & Francis

Published: 2024-08-30

Total Pages: 162

ISBN-13: 1040117775

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Casting light on the evolution of political marketing in Central and Eastern Europe, this book delivers an intriguing snapshot into both the sophistication of campaign strategies and the triumphs and trials facing democratic progress in this increasingly complex political landscape. Free elections, following the fall of the communist regimes in Central and Eastern Europe, brought the need to attract voters through election campaigns and therefore, races involving political marketing began, and electoral campaigns in CEE began to resemble those of Western democracies. Most political parties operating in the region became quickly accustomed to the new approach to politics and a broad range of political marketing tools and techniques. This edited volume focuses on political campaign professionalization in general (in Lithuania) and in TV spots (in Poland), and celebritization (in Croatia). The second part of the volume focuses on struggles of opposition in authoritarian regime (in Russia), whether Facebook can serve as an effective political marketing tool in an illiberal context (in Hungary), and the communication and campaigning of authoritarian presidents in a hybrid regime (in Serbia). All of them are recent case studies. The chapters in this volume were originally published as a special issue of the Journal of Political Marketing.

Citizens, Participation and Media in Central and Eastern European Nations
Citizens, Participation and Media in Central and Eastern European Nations

Author: Karolina Koc-Michalska

Publisher: Taylor & Francis

Published: 2024-12-02

Total Pages: 217

ISBN-13: 1040226396

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Central and Eastern European (CEE) countries have faced significant political, economic, social, and technological transformations over the last four decades. Democratic processes, after relative stabilisation, have begun to tremble again around polarizing values, populist leaders, or nationalistic ideologies. Online communication, especially social media platforms, play a vital role in shaping how citizens interact with the state, political actors, media, and other citizens. This book focuses on some of the challenges democratic institutions in Central and Eastern European (CEE) countries face in transforming and sustaining civil society and captures how the digital media environments mitigate or exacerbate those challenges. The chapters in this book focus on the role that online platforms play in shaping satisfaction with democracy in the CEE region, the interactions between journalists and political actors, the strategic media coverage of elections, affective polarisation and political antagonism, and discursive attempts to discourage young people from civic engagement. The first section of the book looks at CEE countries from a comparative perspective, and the second section examines specific case studies within different CEE countries such as Albania and Kosovo, Czechia and Hungary, Poland and Ukraine. This volume will be a key resource for scholars and researchers of Communication Studies, Politics, Media Studies, Sociology and Central and Eastern European studies. The chapters in this book were originally published in the Journal of Information, Technology & Politics.

The New Party Challenge
The New Party Challenge

Author: Timothy Haughton

Publisher: Oxford University Press, USA

Published: 2021-01-15

Total Pages: 305

ISBN-13: 0198812922

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This book provides the first systematic book length study of political parties across Central Europe since 1989, and provides new tools and conceptual frameworks that can be used to explain party politics in other regions across the globe.

Media and Public Relations Research in Post-Socialist Societies
Media and Public Relations Research in Post-Socialist Societies

Author: Maureen C. Minielli

Publisher: Rowman & Littlefield

Published: 2021-03-17

Total Pages: 275

ISBN-13: 1793607370

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Media and Public Relations Research in Post-Socialist Societies tracks the birth, development, and contemporary expansion of communication research, with a focus on public relations and media research in post-socialist societies. This collection illuminates the current state of media and communication studies in Eastern Europe, Central Europe, and Central Asia. Contributors discuss and demonstrate various issues of disciplinary roots and tensions, institutional constraints, study development, and contemporary status. This book also illustrates diverse types of traditional and contemporary communication studies from humanities and social science perspectives, ranging from linguistics to health communication. This collection focuses on both traditional and modern scholarship that has arisen due to international scholarly efforts, the advent of technology, and national research interests. Readers will have the opportunity to intellectually discuss the conceptual, theoretical, and practical issues that have occurred within the past twenty years regarding public relations, mass communication, and media studies in post-socialist societies. The analyses in this book lead readers to consider potential resolutions to some of the current dialectical tensions that are affecting post-socialist communication studies and contemplate how reflecting on these tensions informs the broader field of communication worldwide.

Political Corruption in Transition
Political Corruption in Transition

Author: András Sajó

Publisher: Central European University Press

Published: 2002-09-01

Total Pages: 514

ISBN-13: 963386464X

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Based on two international conferences at Princeton University and the Central European University, this is a handy guide to the problem of corruption in transition countries, with an important comparative content. Political Corruption in Transition is distinguished from similar publications by at least two features: by the quality of the carefully selected and edited essays ans by its original treatment. Instead of the usual preaching and excommunications, this Skeptic`s Handbook represents down-to-earth realism. Combines general issues with case studies and original research. The geographic coverage is wide, though it is ideas rather than a geography that drive the volume`s organization.

Campaigning on Facebook in the 2019 European Parliament Election
Campaigning on Facebook in the 2019 European Parliament Election

Author: Jörg Haßler

Publisher: Springer Nature

Published: 2021

Total Pages: 331

ISBN-13: 3030738515

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This book investigates how political parties from 12 European countries used Facebook to inform, interact with and mobilise voters at the 2019 European Parliament election. Following a joint theoretical framework and method, the results of a content analysis of more than 14,000 Facebook posts are presented. Country specific chapters are followed by analyses of European parties Facebook campaigning, the spread of populism and the use of Facebook ads by the parties. The final chapter compares all countries showing that campaigns are more strongly shaped by the national than by the European political context. Facebook is used for campaigning as usual; parties inform and persuade but neglect the platforms mobilisation and particularly interactive affordances.