They Called It the War Effort

They Called It the War Effort

Author: Louis Fairchild

Publisher: Texas A&M University Press

Published: 2012-02-22

Total Pages: 561

ISBN-13: 0876112599

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Over the course of World War II, Orange, Texas’s easternmost city, went from a sleepy southern town of 7,500 inhabitants to a bustling industrial city of 60,000. The bayou community on the Sabine became one of the nation’s preeminent shipbuilding centers. In They Called It the War Effort, Louis Fairchild details the explosive transformation of his native city in the words of the people who lived through it. Some residents who lived in the town before the war speak of nostalgia for the time when Orange was a small, close-knit community and regret for the loss of social cohesiveness of former days, while others speak of the exciting new opportunities and interesting new people that came. Interviewees tell how newcomers from rural areas in Louisiana and East Texas tried to adjust to a new life in close living quarters and to new amenities–like indoor toilets. People from all walks of life talk of the economic shift from the cash and job shortages of Depression era to a war era when these things were in abundance, but they also tell of how wartime rationing made items like Coca-Cola treasured luxuries. Fairchild deftly draws on a wide array of secondary sources in psychology and history to tie together and broaden the perspectives offered by World War II Orangeites. The second edition of this justly praised book features more interviews with non-white residents of Orange, as Japanese Americans and especially African Americans speak not only of the challenges of wartime economic dislocations, but also of living in a southern town where Jim Crow still reigned. Publication of this book was supported by a generous grant from the Nelda C. and H. J. Lutcher Stark Foundation


When Books Went to War

When Books Went to War

Author: Molly Guptill Manning

Publisher: Houghton Mifflin Harcourt

Published: 2014-12-02

Total Pages: 315

ISBN-13: 0544535170

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This New York Times bestselling account of books parachuted to soldiers during WWII is a “cultural history that does much to explain modern America” (USA Today). When America entered World War II in 1941, we faced an enemy that had banned and burned 100 million books. Outraged librarians launched a campaign to send free books to American troops, gathering 20 million hardcover donations. Two years later, the War Department and the publishing industry stepped in with an extraordinary program: 120 million specially printed paperbacks designed for troops to carry in their pockets and rucksacks in every theater of war. These small, lightweight Armed Services Editions were beloved by the troops and are still fondly remembered today. Soldiers read them while waiting to land at Normandy, in hellish trenches in the midst of battles in the Pacific, in field hospitals, and on long bombing flights. This pioneering project not only listed soldiers’ spirits, but also helped rescue The Great Gatsby from obscurity and made Betty Smith, author of A Tree Grows in Brooklyn, into a national icon. “A thoroughly engaging, enlightening, and often uplifting account . . . I was enthralled and moved.” — Tim O’Brien, author of The Things They Carried “Whether or not you’re a book lover, you’ll be moved.” — Entertainment Weekly


Nim and the War Effort

Nim and the War Effort

Author: Milly Lee

Publisher: Turtleback Books

Published: 2002-04

Total Pages: 0

ISBN-13: 9780613538466

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For use in schools and libraries only. In her determination to prove that an American can win the contest for the war effort, Nim does something which leaves her Chinese grandfather both bewildered and proud.


Promoting the War Effort

Promoting the War Effort

Author: Mordecai Lee

Publisher: LSU Press

Published: 2012-09-17

Total Pages: 302

ISBN-13: 0807145297

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Though historians have largely overlooked Robert Horton, his public relations campaigns remain fixed in popular memory of the home front during World War II. Utilizing all media -- including the nascent technology of television -- to rally civilian support, Horton's work ranged from educational documentary shorts like Pots to Planes, which depicted the transformation of aluminum household items into aircraft, to posters employing scare tactics, such as a German soldier with large eyes staring forward with the tagline "He's Watching You." Iconic and calculated, Horton's campaigns raise important questions about the role of public relations in government agencies. When are promotional campaigns acceptable? Does war necessitate persuasive communication? What separates information from propaganda? Promoting the War Effort traces the career of Horton -- the first book-length study to do so -- and delves into the controversies surrounding federal public relations. A former reporter, Horton headed the public relations department for the U.S. Maritime Commission from 1938 to 1940. Then -- until Pearl Harbor in December 1941 -- he directed the Division of Information (DOI) in the Executive Office of the President, where he played key roles in promoting the New Deal, President Franklin D. Roosevelt's unprecedented third-term reelection campaign, and the prewar arms-production effort. After Pearl Harbor, Horton's DOI encouraged support for the war, primarily focusing on raising civilian and workforce morale. But the DOI under Horton assumed a different wartime tone than its World War I predecessor, the Committee on Public Information. Rather than whipping up prowar hysteria, Horton focused on developing campaigns for more practical purposes, such as conservation and production. In mid-1942, Roosevelt merged the Division and several other agencies into the Office of War Information. Horton stayed in government, working as the PR director for several agencies. He retired in mid-1946, during the postwar demobilization. Promoting the War Effort recovers this influential figure in American politics and contributes to the ongoing public debate about government public relations during a time when questions about how facts are disseminated -- and spun -- are of greater relevance than ever before.