World Entertainment Media
World Entertainment Media

Author: Paolo Sigismondi

Publisher: Routledge

Published: 2019-07-25

Total Pages: 475

ISBN-13: 1351603701

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This new book offers an insightful guide into the complex tapestry of global entertainment media markets. It features analyses and case studies from leading international media scholars, who explore the causes and effects of globalization upon this ever-evolving industry. There are still opposing and restraining forces to globalization processes taking place in media, and the global mediascape comprises international, regional and local markets, and global and local players, which in recent years have evolved at an uneven pace. By analyzing similarities and differences in a landscape where driving forces of globalization meet locally situated audiences and institutions, this volume unveils a complex, contested space comprising global and local players, whose success is determined by both their national and international dimensions. It guides its readers to the geographical and intellectual exploration of the international media landscape, analyzing the global and local media players and their modus operandi. Editor Paolo Sigismondi’s insightful, engaging collection presents a compelling and novel approach to the analysis of global entertainment media. World Entertainment Media: Global, Regional and Local Perspectives is an ideal starting point for students and practitioners alike looking to build a solid understanding of the global mediascape, and a great resource for instructors and scholars in global media entertainment.

The Movies' Greatest Musicals, Produced in Hollywood USA by the Freed Unit
The Movies' Greatest Musicals, Produced in Hollywood USA by the Freed Unit

Author: Hugh Fordin

Publisher: Frederick Ungar

Published: 1984

Total Pages: 592

ISBN-13:

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The Wizard of Oz, Singin' in the Rain, Easter Parade, Gigi. These and many other classics of the American musical film were the products of Arthur Freed and his incredble MGM production unit, which ruled over Hollywood's golden age like a royal family. Freed brought together the top talent of the day - actors, writers, directors, choreographers, composers, and set designers - and gave them all the freedom to express themselves creatively and without concern for the usual constraints of monet, time, location, and equipment. The results are the films that will still have people singing and dancing for generations to come. Now, in anecdotes drawn from over 500 hours of taped interviews, studio documents, and with over 300 photographs, Hugh Fordin brings the Freed Unit together again for a nostalgic and fascinating look back at what happened - and what might have happened - in the movies' greatest musicals.

The Definitive Guide to Entertainment Marketing
The Definitive Guide to Entertainment Marketing

Author: Al Lieberman

Publisher: Pearson Education

Published: 2013

Total Pages: 305

ISBN-13: 0133092089

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Entertainment Marketing NOW: Every Platform, Technology, and Opportunity Covers film, cable, broadcast, music, sports, publishing, social media, gaming, and more Reflects powerful trends ranging from smartphones to globalization Demonstrates breakthrough strategies integrating advertising, promotion, PR, and online content distribution By industry insiders with decades of experience as leaders and consultants Entertainment spending is soaring worldwide, driven by new technologies, new platforms, new business models, and unrelenting demand amongst seven billion consumers. That means entertainment marketing opportunities are soaring, too. But this business is more complex and competitive than ever-and it's changing at breakneck speed. Now, two leading practitioners show how to transform content into profits today and tomorrow...any content, on any platform, in any market, worldwide. You'll master innovative new ways to grab consumers' attention and wallets fast...make your experiences wannasee, haftasee, mustsee...drive more value through social platforms, mobile technologies, and integrated marketing strategies...overcome challenges ranging from bad buzz to piracy...fully leverage licensing, merchandising, and sponsorships...and successfully market all forms of entertainment.

Vaudeville and the Making of Modern Entertainment, 1890–1925
Vaudeville and the Making of Modern Entertainment, 1890–1925

Author: David Monod

Publisher: UNC Press Books

Published: 2020-09-28

Total Pages: 286

ISBN-13: 1469660563

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Today, vaudeville is imagined as a parade of slapstick comedians, blackface shouters, coyly revealed knees, and second-rate acrobats. But vaudeville was also America's most popular commercial amusement from the mid-1890s to the First World War; at its peak, 5 million Americans attended vaudeville shows every week. Telling the story of this pioneering art form's rise and decline, David Monod looks through the apparent carnival of vaudeville performance and asks: what made the theater so popular and transformative? Although he acknowledges its quirkiness, Monod makes the case that vaudeville became so popular because it offered audiences a guide to a modern urban lifestyle. Vaudeville acts celebrated sharp city styles and denigrated old-fashioned habits, showcased new music and dance moves, and promulgated a deeply influential vernacular modernism. The variety show's off-the-rack trendiness perfectly suited an era when goods and services were becoming more affordable and the mass market promised to democratize style, offering a clear vision of how the quintessential twentieth-century citizen should look, talk, move, feel, and act.

Entertainment Values
Entertainment Values

Author: Stephen Harrington

Publisher: Springer

Published: 2017-08-14

Total Pages: 309

ISBN-13: 1137472901

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This collection brings together the work of a range of scholars from around the world with different perspectives on one simple question: How can we assess the value of various entertainment products and forms? Entertainment is everywhere. The industries that produce it earn billions of dollars each year and employ hundreds of thousands of people. Its pervasiveness means almost everyone has something to say about entertainment, too, whether it be our opinion on the latest Hollywood blockbuster, a new celebrity couple, or our concerns over its place in the world of politics. And yet, in spite of its significance, entertainment has too-often been dismissed with surprising ease within the academy as a ‘mindless’, ‘lowbrow’ – even ‘dangerous’ – form of culture, and therefore unworthy of serious appraisal (let alone praise). Entertainment Values, challenges this assumption, offering a better understanding of what entertainment is, why we should take it seriously, as well as helping us to appreciate the significant and complex impact it has on our culture.

Good Entertainment
Good Entertainment

Author: Byung-Chul Han

Publisher: MIT Press

Published: 2019-10-08

Total Pages: 140

ISBN-13: 0262537508

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A philosopher considers entertainment, in all its totalizing variety—infotainment, edutainment, servotainment—and traces the notion through Kant, Zen Buddhism, Heidegger, Kafka, and Rauschenberg. In Good Entertainment, Byung-Chul Han examines the notion of entertainment—its contemporary ubiquity, and its philosophical genealogy. Entertainment today, in all its totalizing variety, has an apparently infinite capacity for incorporation: infotainment, edutainment, servotainment, confrontainment. Entertainment is held up as a new paradigm, even a new credo for being—and yet, in the West, it has had inescapably negative connotations. Han traces Western ideas of entertainment, considering, among other things, the scandal that arose from the first performance of Bach's Saint Matthew's Passion (deemed too beautiful, not serious enough); Kant's idea of morality as duty and the entertainment value of moralistic literature; Heidegger's idea of the thinker as a man of pain; Kafka's hunger artist and the art of negativity, which takes pleasure in annihilation; and Robert Rauschenberg's refusal of the transcendent. The history of the West, Han tells us, is a passion narrative, and passion appears as a killjoy. Achievement is the new formula for passion, and play is subordinated to production, gamified. And yet, he argues, at their core, passion and entertainment are not entirely different. The pure meaninglessness of entertainment is adjacent to the pure meaning of passion. The fool's smile resembles the pain-racked visage of Homo doloris. In Good Entertainment, Han explores this paradox.

The Political Effects of Entertainment Media
The Political Effects of Entertainment Media

Author: Anthony Gierzynski

Publisher: Rowman & Littlefield

Published: 2020-07-08

Total Pages: 249

ISBN-13: 1498573991

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Entertainment media are rife with material that touches on the political. The stories with which we entertain ourselves often show us, for better or worse, that everything can be solved by the rise of an individual hero, and that the “best way” to deal with a bad guy with a gun is a good guy with a gun. Our stories portray individuals along the lines of gender, racial, and ethnic stereotypes; offer us villains that are one-dimensional characters driven by evil; and show us politicians who are almost always corrupt, self-serving, and/or incompetent. They offer up models for how to deal with oppressive authority and they typically portray worlds that are just, where those who do the right thing come out on top. Entire entertainment genres, with their shared story telling conventions and common plot devices, provide lessons and perspectives that are relevant to how the public sees political issues. The stories that entertain us show us all these things and more, but to what effect? Does the pervasive politically relevant content that can be found not just in political entertainment shows, like House of Cards, but also in entertainment like Game of Thrones, that, on the surface, has nothing to do with modern politics, affect people’s perspectives on the political world? That is the central question of this volume. This book discusses the type of content in entertainment media that has the best chance of influencing political beliefs, draws from the work of scholars in a number of disciplines in order to forge a theory explaining how and when entertainment media will affect political perspectives, and presents a series of empirical studies using experiments and surveys that demonstrate the effect of politically relevant content in shows such as Game of Thrones, House of Cards, The Daily Show and The Colbert Report, in genres such science fiction, and through pervasive villain and leader character types.

Life, Death, and Entertainment in the Roman Empire
Life, Death, and Entertainment in the Roman Empire

Author: David Stone Potter

Publisher: University of Michigan Press

Published: 1999

Total Pages: 372

ISBN-13: 9780472085682

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"Life, Death, and Entertainment in the Roman Empire gives those who have a general interest in Roman antiquity a starting point informed by the latest developments in scholarship for understanding the extraordinary range of Roman society. Family structure, gender identity, food supply, religion, and entertainment are all crucial to an understanding of the Roman world. As views of Roman history have broadened in recent decades to encompass a wider range of topics, the need has grown for a single volume that can offer a starting point for all these diverse subjects, for readers of all backgrounds."--Page 4 of cover.

Blockbusters
Blockbusters

Author: Anita Elberse

Publisher: Henry Holt and Company

Published: 2013-10-15

Total Pages: 321

ISBN-13: 142994532X

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Why the future of popular culture will revolve around ever bigger bets on entertainment products, by one of Harvard Business School's most popular professors What's behind the phenomenal success of entertainment businesses such as Warner Bros., Marvel Entertainment, and the NFL—along with such stars as Jay-Z, Lady Gaga, and LeBron James? Which strategies give leaders in film, television, music, publishing, and sports an edge over their rivals? Anita Elberse, Harvard Business School's expert on the entertainment industry, has done pioneering research on the worlds of media and sports for more than a decade. Now, in this groundbreaking book, she explains a powerful truth about the fiercely competitive world of entertainment: building a business around blockbuster products—the movies, television shows, songs, and books that are hugely expensive to produce and market—is the surest path to long-term success. Along the way, she reveals why entertainment executives often spend outrageous amounts of money in search of the next blockbuster, why superstars are paid unimaginable sums, and how digital technologies are transforming the entertainment landscape. Full of inside stories emerging from Elberse's unprecedented access to some of the world's most successful entertainment brands, Blockbusters is destined to become required reading for anyone seeking to understand how the entertainment industry really works—and how to navigate today's high-stakes business world at large.