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Author: Tara Hunt
Publisher: Crown Business
Published: 2010
Total Pages: 322
ISBN-13: 0307449408
DOWNLOAD EBOOKTraverse the landscape of Web 2.0 to become a player. Embrace the chaos! [This book} weaves stories from Moleskine, 37Signals, Threadless, Willitblend, and Gary Vaynerchuk into a compelling story of the way business is now done.--Seth Godin, author of "Meatball Sundae."
Author: Tara Hunt
Publisher: Random House Digital, Inc.
Published: 2009
Total Pages: 320
ISBN-13: 0307409503
DOWNLOAD EBOOKProvides information on ways to connect with customers through social networks in order to create demand and sell more products.
Author: Craig E. Carroll
Publisher: SAGE Publications
Published: 2016-05-31
Total Pages: 1049
ISBN-13: 1483376508
DOWNLOAD EBOOKWhat creates corporate reputations and how should organizations respond? Corporate reputation is a growing research field in disciplines as diverse as communication, management, marketing, industrial and organizational psychology, and sociology. As a formal area of academic study, it is relatively young with roots in the 1980s and the emergence of specialized reputation rankings for industries, products/services, and performance dimensions and for regions. Such rankings resulted in competition between organizations and the alignment of organizational activities to qualify and improve standings in the rankings. In addition, today’s changing stakeholder expectations, the growth of advocacy, demand for more disclosures and greater transparency, and globalized, mediatized environments create new challenges, pitfalls, and opportunities for organizations. Successfully engaging, dealing with, and working through reputational challenges requires an understanding of options and tools for organizational decision-making and stakeholder engagement. For the first time, the vast and important field of corporate reputation is explored in the format of an encyclopedic reference. The SAGE Encyclopedia of Corporate Reputation comprehensively overviews concepts and techniques for identifying, building, measuring, monitoring, evaluating, maintaining, valuing, living up to and/or changing corporate reputations. Key features include: 300 signed entries are organized in A-to-Z fashion in 2 volumes available in a choice of electronic or print formats Entries conclude with Cross-References and Further Readings to guide students to in-depth resources. Although organized A-to-Z, a thematic “Reader’s Guide” in the front matter groups related entries by broad areas A Chronology provides historical perspective on the development of corporate reputation as a discrete field of study. A Resource Guide in the back matter lists classic books, key journals, associations, websites, and selected degree programs of relevance to corporate reputation. A General Bibliography will be accompanied by visual maps noting the relationships between the various disciplines touching upon corporate reputation studies. The work concludes with a comprehensive Index, which—in the electronic version—combines with the Reader’s Guide and Cross-References to provide thorough search-and-browse capabilities
Author: Andrea Hiott
Publisher: Ballantine Books
Published: 2012-01-17
Total Pages: 514
ISBN-13: 0345521447
DOWNLOAD EBOOKSometimes achieving big things requires the ability to think small. This simple concept was the driving force that propelled the Volkswagen Beetle to become an avatar of American-style freedom, a household brand, and a global icon. The VW Bug inspired the ad men of Madison Avenue, beguiled Woodstock Nation, and has recently been re-imagined for the hipster generation. And while today it is surely one of the most recognizable cars in the world, few of us know the compelling details of this car’s story. In Thinking Small, journalist and cultural historian Andrea Hiott retraces the improbable journey of this little car that changed the world. Andrea Hiott’s wide-ranging narrative stretches from the factory floors of Weimar Germany to the executive suites of today’s automotive innovators, showing how a succession of artists and engineers shepherded the Beetle to market through periods of privation and war, reconstruction and recovery. Henry Ford’s Model T may have revolutionized the American auto industry, but for years Europe remained a place where only the elite drove cars. That all changed with the advent of the Volkswagen, the product of a Nazi initiative to bring driving to the masses. But Hitler’s concept of “the people’s car” would soon take on new meaning. As Germany rebuilt from the rubble of World War II, a whole generation succumbed to the charms of the world’s most huggable automobile. Indeed, the story of the Volkswagen is a story about people, and Hiott introduces us to the men who believed in it, built it, and sold it: Ferdinand Porsche, the visionary Austrian automobile designer whose futuristic dream of an affordable family vehicle was fatally compromised by his patron Adolf Hitler’s monomaniacal drive toward war; Heinrich Nordhoff, the forward-thinking German industrialist whose management innovations made mass production of the Beetle a reality; and Bill Bernbach, the Jewish American advertising executive whose team of Madison Avenue mavericks dreamed up the legendary ad campaign that transformed the quintessential German compact into an outsize worldwide phenomenon. Thinking Small is the remarkable story of an automobile and an idea. Hatched in an age of darkness, the Beetle emerged into the light of a new era as a symbol of individuality and personal mobility—a triumph not of the will but of the imagination.
Author: Beth Hayden
Publisher: John Wiley & Sons
Published: 2012-06-08
Total Pages: 214
ISBN-13: 1118414713
DOWNLOAD EBOOKHow to effectively use Pinterest to market your business, product, or service Pinterest, the rapidly growing social networking site that allows users to post and share images and videos on "pinboards" (a collection of “pins,” usually with a common theme), is providing businesses and savvy entrepreneurs with a new platform to market their products and services. And, as with any new platform, learning what works best and what doesn’t when it comes to marketing can be a challenge. Pinfluence is a complete guide to Pinterest marketing that will teach you how to effectively raise awareness for your brand, product, or service, drive traffic from Pinterest to your website, and connect with current and potential customers. You will learn: How to create a powerful Pinterest profile, your Pinterest brand strategy, set up boards, pin and repin images, and get into conversations in the Pinterest user interface. Pinterest marketing techniques, including great content creation, how to optimize websites and blogs for pinning, and how to start growing your followers. How to integrate Pinterest with other social media tools (including Facebook, Twitter, and blogs) and how to track trends and monitor conversation on Pinterest. Advanced Pinterest marketing techniques, including how to grow your audience, how to use the Pinterest iPhone app, advice for special types of businesses (B2B companies and nonprofits), and how to make your pins and boards “sticky” so they capture public attention and influence people to change their behavior. Pinterest copyright issues Pinfluence is for anyone who wants to join the likes of companies like Whole Foods, Gilt, West Elm and others, and harness the marketing power of Pinterest to grow their business.
Author: Erika Lyremark
Publisher: Hillcrest Publishing Group
Published: 2013-05-07
Total Pages: 157
ISBN-13: 1626521131
DOWNLOAD EBOOKAs a former stripper, Erika Lyremark has seen it all: disrespectful club managers, cutthroat dancers, and a never-ending supply of sleazeballs. Don't even mention the long hours in six-inch stilettos. Yet beneath the stigma of this enigmatic industry, Erika uncovered the secrets of success: Remove the safety net and embrace risk victory will be yours. Ask for the dance, and an influx of new business will follow. Say yes to yourself, and you'll inspire those around you to help your business grow. Whether your goal is to build your business, increase your sales, or carry out your Red Carpet Dreams, "Think Like a Stripper" delivers the lessons you need to thrive as an entrepreneur, and the advice you'd never (ever, ever) learn in business school.
Author: Clo Willaerts
Publisher: Lannoo Meulenhoff - Belgium
Published: 2011-03-11
Total Pages: 230
ISBN-13: 9020997866
DOWNLOAD EBOOKClo Willaerts explains how online conversations can be observed, influenced and transformed into conversions, resulting in the kind of return on investment everybody likes: lower costs and higher revenue. Take a look inside the book: Social media has disrupted traditional marketing, advertising and even business models. In fact, traditional marketing is dead! Ordinary people, millions of them, are using social media every day to solve their problems: coping with information overload, finding a new job or even a new boyfriend. Just as importantly, they collect information and opinions before deciding what to spend their money on. The people you used to know as your targeted audience, your consumers or even your prospects are now using Facebook, Twitter, blogs and YouTube to start and join millions of conversations, which can be both valuable and trivial. But how can businesses learn to listen into and monitor these conversations without getting a headache? How can they successfully build and maintain a presence which allows them to 'fish where the fish are?' How can they align their business objectives with their social media efforts? And what should they actually do now that social media has irreversibly changed the way that companies do business and hire people? Internet expert Clo Willaerts offers us convincing practical answers to all these questions. Using her Conversity model and a number of inspiring case studies, she explains how conversations can be observed, influenced and transformed into conversions, resulting in the kind of return on investment everybody likes: lower costs and higher revenue.
Author: John Battelle
Publisher: Penguin
Published: 2005-09-08
Total Pages: 461
ISBN-13: 110121841X
DOWNLOAD EBOOKWhat does the world want? According to John Battelle, a company that answers that question—in all its shades of meaning—can unlock the most intractable riddles of business and arguably of human culture itself. And for the past few years, that’s exactly what Google has been doing. But The Search offers much more than the inside story of Google’s triumph. It’s a big-picture book about the past, present, and future of search technology and the enormous impact it’s starting to have on marketing, media, pop culture, dating, job hunting, international law, civil liberties, and just about every other sphere of human interest.
Author: Henry George
Publisher: Jazzybee Verlag
Published: 2020
Total Pages: 619
ISBN-13: 3849657973
DOWNLOAD EBOOKThis is the book that made its author Henry George suddenly famous. From the year 1879 to the present the doctrines of 'Progress and Poverty' have been familiar to all who are interested in social problems. The book has been read by many to whom Political Economy is still 'the dismal science', and it has been circulated in cheap editions by the thousand among the classes to which it holds out such an alluring prospect. 'Progress and Poverty' has become a classic in labor literature. Its doctrines have been accepted not only by many who see in them a means of personal rescue from distress and want, but by many others who are convinced by the reasoning of the author. Clergymen , in the Catholic as well as in the Protestant church, have become Mr. George's disciples, and business and professional men have gladly sat at his feet.
Author: Ozuem, Wilson
Publisher: IGI Global
Published: 2016-02-02
Total Pages: 338
ISBN-13: 1466697776
DOWNLOAD EBOOKConsumer interaction and engagement are vital components to help marketers maintain a lasting relationship with their customers. To achieve this goal, companies must utilize current digital tools to create a strong online presence. Competitive Social Media Marketing Strategies presents a critical examination on the integration of social networking platforms into business tactics and the challenges presented by consumers’ use of these online communities. Highlighting pivotal issues such as brand management, customer loyalty, and online services, this publication is a pivotal reference source for business managers, professionals, advanced-level students, and consultants interested in the latest research on the use of digital media tools for business opportunities.
