The Web Writer's Toolkit
The Web Writer's Toolkit

Author: Lynda Felder

Publisher: New Riders

Published: 2013-02-07

Total Pages: 389

ISBN-13: 0133260615

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A recording of wind chimes. An item you cherish. Your childhood haunts. The pounding of a drum. Getting lost. As author Lynda Felder reveals in A Web Writer’s Toolkit, almost anything can serve as a point of inspiration for successful Web writing. Follow along with her 365 exercises—in order or jump around to sections on travel, games, sounds, and much more—to learn how to transform your experiences and observations into ingenious Web content. Pretend you have a time machine and write about the time and place you would visit. Produce an audio story with sound effects. Tell a story about the time you spent living abroad. Make a recording from a common household object and incorporate it into your blog. Write the script of a voicemail message. Choose a poem and compose a melody to go with it. By taking on these challenges, you will develop the confidence and skill you need to create successful content—while producing a significant body of work to present on the Web. Use this book on its own or with Lynda’s book Writing for the Web: Creating Compelling Web Content Using Words, Pictures, and Sound, and you’ll learn how to motivate yourself to generate great web content—and have fun doing it. Includes 365 challenges that encourage you to observe, to think, and to try effective storytelling tasks Focuses on words, pictures, and sound as story elements for your Web content, rather than the mechanics of using specific software apps and tools Features a simple, straightforward format of numbered exercises, with suggested time to take for each one For more tips, exercises, and suggestions for teachers, check out www.write4web.com.

Writing for the Web
Writing for the Web

Author: Lynda Felder

Publisher: New Riders

Published: 2012

Total Pages: 192

ISBN-13: 0321794435

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Many books offer instruction on how to use software programs to build Web sites, podcasts, and illustrations. But 'Writing for the Web' explains when and why an author might choose an illustration over a photograph, motion graphics over text, or a slice of Beethoven's Fifth over the sound of a bubbling brook. Focusing on storytelling techniques that work best for digital media, this book describes the essential skills and tools in a Web author's toolbox, including a thorough understanding of grammar and style, a critical eye for photography, and an ear for just the right sound byte for a podcast.

Teaching Academic Writing
Teaching Academic Writing

Author: Caroline Coffin

Publisher: Routledge

Published: 2005-07-26

Total Pages: 184

ISBN-13: 1134507321

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Student academic writing is at the heart of teaching and learning in higher education. Students are assessed largely by what they write, and need to learn both general academic conventions as well as disciplinary writing requirements in order to be successful in higher education. Teaching Academic Writing is a 'toolkit' designed to help higher education lecturers and tutors teach writing to their students. Containing a range of diverse teaching strategies, the book offers both practical activities to help students develop their writing abilities and guidelines to help lecturers and tutors think in more depth about the assessment tasks they set and the feedback they give to students. The authors explore a wide variety of text types, from essays and reflective diaries to research projects and laboratory reports. The book draws on recent research in the fields of academic literacy, second language learning, and linguistics. It is grounded in recent developments such as the increasing diversity of the student body, the use of the Internet, electronic tuition, and issues related to distance learning in an era of increasing globalisation. Written by experienced teachers of writing, language, and linguistics, Teaching Academic Writing will be of interest to anyone involved in teaching academic writing in higher education.

The Academic Writer's Toolkit
The Academic Writer's Toolkit

Author: Arthur Asa Berger

Publisher: Routledge

Published: 2016-07

Total Pages: 177

ISBN-13: 1315419327

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Berger’s slim, user-friendly volume on academic writing is a gift to linguistically-stressed academics. Author of 60 published books, the author speaks to junior scholars and graduate students about the process and products of academic writing. He differentiates between business writing skills for memos, proposals, and reports, and the scholarly writing that occurs in journals and books. He has suggestions for getting the “turgid” out of turgid academic prose and offers suggestions on how to best structure various forms of documents for effective communication. Written in Berger’s friendly, personal style, he shows by example that academics can write good, readable prose in a variety of genres.

The Multimedia Writing Toolkit
The Multimedia Writing Toolkit

Author: Sean Ruday

Publisher: Taylor & Francis

Published: 2016-11-25

Total Pages: 139

ISBN-13: 1315515202

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The Multimedia Writing Toolkit demonstrates how, by drawing on students’ interest in and familiarity with technology, you can integrate multimedia to maximize the potential of writing instruction. In eight concise chapters, author Sean Ruday identifies and describes simple, common forms of multimedia that upper-elementary and middle school students can use to improve their argument, informational, and narrative writing and critical thinking. You’ll learn how to: Incorporate multimedia into argument, informational, and narrative writing through students’ use of video topic trailers, online discussion boards, webpages, and more. Evaluate students on effective use of multimedia through easy-to-follow rubrics and explicitly articulated learning goals. Understand more fully the key forms of multimedia through user-friendly overviews and explanations; you don’t need to be a "techie" teacher to use these strategies! Overcome possible obstacles to the integration of multimedia in the classroom by learning from the author’s concrete, first-hand examples and instructional recommendations. This book is complete with resources designed to provide you with extra support, including reproducible classroom-appropriate charts and forms, links to key web-based content discussed in the book, and a guide for teachers and administrators interested in using the book for group-based professional development. With The Multimedia Writing Toolkit, you’ll have a clear game plan for encouraging your students to become more engaged, technologically savvy learners. Bonus: Blank templates of the handouts are available as printable eResources on our website (www.routledge.com/9781138200111).

Hot Text
Hot Text

Author: Jonathan Price

Publisher: New Riders

Published: 2002

Total Pages: 526

ISBN-13: 9780735711518

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Attention, Web writers! This book will show you how to craft prose that grabs your guests' attention, changes their attitudes, and convinces them to act. You'll learn how to make your style fast, tight, and scannable. You'll cook up links that people love to click, menus that mean something, and pages of text that search engines rank high. You'll learn how to write great Web help, FAQs, responses to customers, marketing copy, press releases, news articles, e-mail newsletters, Webzine raves, or your own Web resume. Case studies show real-life examples you can follow. No matter what you write on the Web, you'll see how to personalize, build communities, and burst out of the conventional with your own honest style.

The Manager's Communication Toolbox
The Manager's Communication Toolbox

Author: Everett Chasen

Publisher: Association for Talent Development

Published: 2012-11-29

Total Pages: 221

ISBN-13: 1607285185

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The Manager's Communication Toolbox focuses on management development by improving communication for new managers as well as more experienced professionals. Like a star baseball player, every good manager should aim to be a five-tool expert. Reading, writing, speaking, listening, and thinking are basic skills for any employee, but the manager who stands out is the manager who commands these skills. To improve your standing with your employees and superiors, it’s essential to understand each of these areas of communication. In The Manager’s Communication Toolbox, the authors offer tips, checklists, and examples, along with other expert testimony for best practices. Over the years, the practice of these skills has changed as a result of technology. Everyone emails these days, but in this book, the authors dig deeper into what to say, when to say it, and how to say it in a business setting. Rethink your thinking skills—find more time in your day by being more aware of your tendencies. And for everyone who worries about giving speeches and making presentations, find out how to improve, and the steps you can take to show off your managerial communication skills.

What Every Medical Writer Needs to Know
What Every Medical Writer Needs to Know

Author: Robert B. Taylor

Publisher: Springer

Published: 2015-08-29

Total Pages: 237

ISBN-13: 3319202642

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This book presents must-know facts generally not covered in “How To” books about medical writing. Every medical writer, whether a beginner or veteran, needs answers to questions many might not even know to ask. How does your personality type influence your writing behavior, and what can you do to make writing easier for you? What should you ask before agreeing to co-author an article for publication or write a book chapter? What are some of the current issues regarding copyright and plagiarism that authors may face? What has research discovered about the quotations and references found in journal articles? What do you need to know about open access journals and predatory publishers? Dr. Taylor tells some surprising truths about medical publishing, including possible sources of peer review bias and some alarming influences on what ends up in print. He also relates little-known stories about renowned medical writers such as Sir William Osler, William Carlos Williams and Elisabeth Kübler-Ross and the origins of some of medicine’s classic publications. What Every Medical Writer Needs to Know provides information vital for every health care professional who aspires to write for others to read: academicians and practicing physicians; nurses, nurse practitioners and physician assistants; and professional medical and scientific writers.