The Way of the Warrior in Business shows you how to become a guerrilla marketing expert: you'll learn how to apply the military strategies and tactics of Sun-Tzu, Mao Tse-Tung, the U.S. Army, and others to attack your competitors, invade attractive markets, and defend market share to maximize your sales and profits. The book provides assessment tools, checklists, action plans, and marketing tactics that you can use to: Win price wars, product wars, promotion wars, and channels of distribution wars; Repel attacks from big-name brands and actually defeat them; Win the battle for your customer's mind by positioning your brand appropriately; Effectively market your products and services - and yourself; Plan well - decide on the right things to do and do them right; Become more creative and out-think your competitors; Negotiate well and persuade people to do what you want them to do. Whether you're the marketing manager of a Fortune 500 company or an entrepreneur or small business owner, The Way of the Warrior in Business will show you how to make winning a habit.
A best-selling author, pastor, futurist, and cultural thought leader argues that to experience and establish inner peace, we must first confront the battles that rage within. Your longings for inner peace and deep purpose are attainable, but they won't come easy. They require a warrior's mentality. Fighting for them requires passion, perseverance, and precision. This is an invitation to an unflinchingly honest look at your interior life guided by the ancient principles and methods revealed through Scripture. Erwin Raphael McManus delivers wisdom, instills passion, and provides the sacred movements needed to become the warrior you were meant to be. We live in a time of global and personal chaos. The world is at war because our souls are at war. The path to peace begins with you overcoming your most frequent and fierce enemy: yourself.
In this, the age of digital transparency, success must be based on integrity, but how can we cherish integrity while facing fierce competition and company/office politics? We can turn to the Samurai teachings of self-discipline as a valuable resource. The path of the Samurai is a quest for self-development that extends beyond fighting. The Samurai became successful in battle through conscientiously developing skill and the ability to withstand the desire for power and victory. This book, Samurai Business, inspires professionals to face politics without feeding them. Companies relying on power, control, or low ethical standards are losing ground. More than ever, success comes from a purpose beyond earning money. The professionals who succeed in the digital century are powered by the integrity of the warrior and centered on sustainable values. It is time to put the self-discipline of the Samurai in the professional. Don't just read this book, live it, because the future is in your hands. Integrity is not naivety, and kindness does not equal weakness. May the Samurai force be with you!
Business and war: both are forms of conflict, and both have more in common than people think. Business, like war, is the art of outdoing the competition. Businesses, like armies, need to practice strategic thinking and understand the nature of competitive conflict. CEOs devise business plans to win in the marketplace; generals use strategic thinking to win wars. In The Way of the Warrior James Dunnigan and Daniel Masterson reveal the management lessons of history's finest twelve military leaders, including: Alexander the Great, on having vision; Genghis Khan, on quick decisions; Julius Caesar, on communication; Napoleon, on managing change; Ulysses S. Grant, on the art of the turnaround; Douglas MacArthur, on coping with disaster; and Norman Schwarzkopf, on building alliances. The management hubris of these men is directly applicable in today's business world. Comprehensive, insightful, and extremely accessible, The Way of the Warrior won't show you how to call in air strikes on the competition, but it will show you how to be a manager who never loses his cool under fire.
Thinking and acting like a warrior can turn you into a big winner in business. The Way of the Warrior in Business shows you how. The book offers hundreds of powerful out-of-the-box tactics to help you develop the killer instinct that turns you into a powerful Business Warrior who wins big and often. You'll learn how to apply the military strategies and tactics of Sun-Tzu, Mao Tse-Tung, the US Army, and others to attack your competitors, invade attractive markets, and defend market share to maximize your sales and profits. The Way of the Warrior in Business provides assessment tools, checklists, action plans, and other marketing weapons that you can use. The Way of the Warrior in Business will show you how to make winning a habit. Keep the book close by. Pick it up from time to time. Read more and more. Eventually, you'll become an even better Business Warrior than you are now.
The war in Iraq has heightened interest in the military mindset and raised questions about whether it’s possible to be a mindful, moral fighter at a time when impersonal, technology based warfare reigns. In Search of the Warrior Spirit confronts this thorny issue with Richard Strozzi-Heckler’s trademark personal, sympathetic style. In a top-secret U.S. military experiment, the author was asked to teach Eastern awareness disciplines ranging from aikido to meditation to a group of twenty-five Green Berets. This account chronicles his experiences in the training program and his attempts to revive traditional warriorship in a technological society. In Search of the Warrior Spirit explores the nature of war, the meaning of masculinity, and the need for moral values in the military. The book includes Heckler’s response to 9/11, his experiences with the Pentagon and U.S. soldiers in Afghanistan, and his poignant reflections on the movie Black Hawk Down, which depicts the deaths of two of his trainees. In this revised edition, the author talks movingly of his visits to Afghanistan with NATO and about the Trojan Warrior Project and Marine Warrior Project, relating the tragic events in a war zone and revelatory conversations with both ordinary soldiers and such leaders as the Supreme Allied Commander of Europe.
The Way of the Warrior Saint promotes self-sacrifice—or crucifixional living—as the cure for the modern fallacy of taking the easy route in life. Modeled on Jesus’ victory over death through His voluntary suffering on the cross, it spotlights heroes who through self-sacrifice became exceptional and reputable individuals. You don’t have to believe the tenets of the Christian faith to see that the mechanism of self-sacrifice is the way to find greatness within you. Even a cursory examination reveals that the Christ story serves as the model for all our great stories. The likes of Luke Skywalker, Jon Snow, Catniss, Tony Stark, Elsa, Harry Potter, Batman, Wonder Woman, Pinocchio, Horus and Perseus. All of our heroes found their victory through the sacrifice of self. But the crucifixional model isn’t just for the movies. We find the same message in sports, the kitchen, marriage and everywhere else we look. If you want to live a life based on wisdom in the service of others, you’ll find a refreshing Christian perspective that drives results in this book. “Personal achievement advice has been with us since time immemorial, but in The Way of the Warrior Saint, an American parish priest from Arizona, Fr. Chris Salamy, takes it to another level by overlaying a powerfully Christian teaching on top of the traditional wisdom of the ages. His unique message for exceptional living, through what he terms a crucifixional life, is an important concept and a must read, especially for all dads and younger men.” —Dean G. Popps, former Assistant Secretary of the United States Army “The Way of the Warrior Saint is a helpful read for anyone who is trying to put faith into action. It is filled with real life challenges, engaging stories, solid principles, and practical tips to help the reader navigate life’s uncertainties with clear direction. Father Chris distills his years of ministry experience into memorable and applicable ‘takeaways’ that can help each one of us and all of us live a life that honors God and serves others.” —Tim Tassopoulos, President and COO, Chick-fil-A, Inc. “The Way of the Warrior Saint is a work of art. Fr. Chris identifies the missing link in our lives that allows us to conquer anything and live successfully. The concept of living a crucifixional life to overcome and win is genius and a tool that everyone should embody. This book is a must read for anyone that has faced challenges and wants to live more powerfully.” —Dr. Eric J. Scroggins, author of Vision Blockers, life & business coach, CEO of EricScroggins.com “In The Way of the Warrior Saint, Fr. Chris draws from his personal experiences to paint a vivid and compelling case for taking up the ‘crucifixional’ way of life. Not only does Fr. Chris inspire his reader but he also gently guides them towards a fuller Christian life. I highly recommend this often humorous and bare-knuckled book by one of the Church’s preeminent pastors it will engage every reader who wants to live courageously for Christ.” —Father Evan Armatas, Host of Orthodoxy Live on Ancient Faith Radio and author of Toolkit for Spiritual Growth: A Practical Guide to Prayer, Fasting, and Almsgiving
A Master's Guide to the Way of the Warrior is a unique and comprehensive guide to the principles and practices of the warriors' way as spiritual path, combat training, and antidote for our society's decline and destruction. The book is divided into three sections Foundation, examine the origins and history of the warriors' spiritual path and martial arts. Topics include: The Dark Knight The Mystic Warrior The Warrior as Shaman The Warrior in the Modern Age The Warrior in the Future Principle Practices Internal, examines the mind and senses. Topics include Awareness and Perception Visualization Breathing Energy Overcoming Fear, Pain and Anger Leadership External, examines the mechanics of mind body integration and hand to hand combat. Topics include Movement and Form The Five Animal Styles Hand to Hand Combat Combat Strategy & Tactics Weapons The Warrior's Code The complete guide to awakening the warrior within.
The Wizard and the Warrior gives leaders the insight and courage they need to take risks on behalf of values they cherish and the people they guide. Great leaders must act both as wizard, calling on imagination, creativity, meaning, and magic, and as warrior, mobilizing strength, courage, and willingness to fight as necessary to fulfill their mission. Best-selling authors Lee Bolman and Terrence Deal present the defining moments and experiences of exemplary leaders such as Carly Fiorina, Thomas Keller (head chef of French Laundry), David Neeleman (CEO of Jet Blue), Mary Kay Ash, Warren Buffet, Anne Mulcahy, and Abraham Lincoln3⁄4all of whom have wrested with their own inner warrior and wizard. These engaging, realistic case studies are followed by commentaries that will raise questions and suggest possibilities without rushing to resolution or simple answers.
