The Visible Word
The Visible Word

Author: Johanna Drucker

Publisher: University of Chicago Press

Published: 1994

Total Pages: 306

ISBN-13: 0226165027

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Drucker skillfully traces the development of this critical position, suggesting a methodology closer to the actual practices of the early avant-garde artists based on a rereading of their critical and theoretical writings. After reviewing theories of signification, the production of meaning, and materiality, she analyzes the work of four poets active in the typographic experimentation of the 1910s and 1920s: Ilia Zdanevich, Filippo Marinetti, Guillaume Apollinaire, and Tristan Tzara. Drucker explores the context for experimental typography in terms of printing, handwriting, and other practices concerned with the visual representation of language. Her book concludes with a brief look at the ways in which experimental techniques of the early avant-garde were transformed in both literary work and in applications to commercial design throughout the 1920s and early 1930s.

The Visible Word
The Visible Word

Author: Johanna Drucker

Publisher: University of Chicago Press

Published: 1994-06-25

Total Pages: 332

ISBN-13: 9780226165011

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Drucker skillfully traces the development of this critical position, suggesting a methodology closer to the actual practices of the early avant-garde artists based on a rereading of their critical and theoretical writings. After reviewing theories of signification, the production of meaning, and materiality, she analyzes the work of four poets active in the typographic experimentation of the 1910s and 1920s: Ilia Zdanevich, Filippo Marinetti, Guillaume Apollinaire, and Tristan Tzara. Drucker explores the context for experimental typography in terms of printing, handwriting, and other practices concerned with the visual representation of language. Her book concludes with a brief look at the ways in which experimental techniques of the early avant-garde were transformed in both literary work and in applications to commercial design throughout the 1920s and early 1930s.

Black Riders
Black Riders

Author: Jerome J. McGann

Publisher: Princeton University Press

Published: 1993-06-06

Total Pages: 224

ISBN-13: 9780691015446

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"English literature," Yeats once noted, "has all but completely shaped itself in the printing press." Finding this true particularly of modernist writing, Jerome McGann demonstrates the extraordinary degree to which modernist styles are related to graphic and typographic design, to printed letters--"black riders" on a blank page--that create language for the eye. He sketches the relation of modernist writing to key developments in book design, beginning with the nineteenth-century renaissance of printing, and demonstrates the continued interest of postmodern writers in the "visible language" of modernism. McGann then offers a philosophical investigation into the relation of knowledge and truth to this kind of imaginative writing. Exploring the work of writers like William Morris, Emily Dickinson, W. B. Yeats, Ezra Pound, and Gertrude Stein, as well as Laura Riding and Bob Brown, he shows how each exploits the visibilities of language, often by aligning their work with older traditions of so-called Adamic language. McGann argues that in modernist writing, philosophical nominalism emerges as a key aesthetic point of departure. Such writing thus develops a pragmatic and performative "answer to Plato" in the matter of poetry's relation to truth and philosophy.

The Theory of the Avant-garde
The Theory of the Avant-garde

Author: Renato Poggioli

Publisher: Harvard University Press

Published: 1968

Total Pages: 262

ISBN-13: 9780674882164

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Convinced that all aspects of modern culture have been affected by avant-garde art, Renato Poggioli explores the relationship between the avant-garde and civilization. Historical parallels and modern examples from all the arts are used to show how the avant-garde is both symptom and cause of many major extra-aesthetic trends of our time, and that the contemporary avant-garde is the sole and authentic one.

Graphic Design Theory
Graphic Design Theory

Author: Helen Armstrong

Publisher: Chronicle Books

Published: 2012-08-10

Total Pages: 153

ISBN-13: 1616891238

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Graphic Design Theory is organized in three sections: "Creating the Field" traces the evolution of graphic design over the course of the early 1900s, including influential avant-garde ideas of futurism, constructivism, and the Bauhaus; "Building on Success" covers the mid- to late twentieth century and considers the International Style, modernism, and postmodernism; and "Mapping the Future" opens at the end of the last century and includes current discussions on legibility, social responsibility, and new media. Striking color images illustrate each of the movements discussed and demonstrate the ongoing relationship between theory and practice. A brief commentary prefaces each text, providing a cultural and historical framework through which the work can be evaluated. Authors include such influential designers as Herbert Bayer, L'szlo Moholy-Nagy, Karl Gerstner, Katherine McCoy, Michael Rock, Lev Manovich, Ellen Lupton, and Lorraine Wild. Additional features include a timeline, glossary, and bibliography for further reading. A must-have survey for graduate and undergraduate courses in design history, theory, and contemporary issues, Graphic Design Theory invites designers and interested readers of all levels to plunge into the world of design discourse.

Figuring the Word
Figuring the Word

Author: Johanna Drucker

Publisher:

Published: 1998

Total Pages: 332

ISBN-13:

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introduction by Charles Bernstein. Essays by Johanna Drucker.

A Cultural History of the Avant-Garde in the Nordic Countries 1925-1950
A Cultural History of the Avant-Garde in the Nordic Countries 1925-1950

Author:

Publisher: BRILL

Published: 2019-02-04

Total Pages: 992

ISBN-13: 900438829X

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A Cultural History of the Avant-Garde in the Nordic Countries 1925-1950 is the first publication to deal with the avant-garde in the Nordic countries in this period. The essays cover a wide range of avant-garde manifestations: literature, visual arts, theatre, architecture and design, film, radio, body culture and magazines. It is the first major historical work to consider the Nordic avant-garde in a transnational perspective that includes all the arts and to discuss the role of the avant-garde not only within the aesthetic field but in a broader cultural and political context: the pre-war and wartime responses to international developments, the new cultural institutions, sexual politics, the impact of refugees and the new start after the war.

Inventing the Alphabet
Inventing the Alphabet

Author: Johanna Drucker

Publisher: University of Chicago Press

Published: 2022-07-26

Total Pages: 387

ISBN-13: 0226815811

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"Though there are many books about the history of the alphabet, virtually none address how that history came to be. In Inventing the Alphabet, Johanna Drucker guides readers from antiquity to the present to show how humans have shaped and reshaped their own understanding of this transformative writing tool. From ancient beliefs in the alphabet as a divine gift to growing awareness of its empirical origins through the study of scripts and inscriptions, Drucker describes the frameworks-classical, textual, biblical, graphical, antiquarian, archaeological, paleographic, and political-within which the alphabet's history has been and continues to be constructed. Drucker's book begins in ancient Greece, with the earliest writings on the alphabet's origins. She then explores biblical sources on the topic and medieval preoccupations with the magical properties of individual letters. She later delves into the development of modern archaeological and paleographic tools, and she concludes with the role of alphabetic characters in the digital era. Throughout, she argues that, as a shared form of knowledge technology integrated into every aspect of our lives, the alphabet performs complex cultural, ideological, and technical functions, and her carefully curated selection of images demonstrates how closely the letters we use today still resemble their original appearance millennia ago"--

The General Theory of Social Relativity
The General Theory of Social Relativity

Author: Johanna Drucker

Publisher: Elephants

Published: 2018

Total Pages: 0

ISBN-13: 9780995348363

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Literary Nonfiction. THE GENERAL THEORY OF SOCIAL RELATIVITY deploys quantum theory, which has been used to describe the physical universe for a century, to the social world, and in so doing presents a radically innovative framework for thinking about social processes. In the early 20th century, theories of quantum physics and general relativity exposed the limits of Newton's classical, mechanical, approach to explaining the forces at work in the physical world. But the social sciences, including critical aesthetics rooted in 19th century political theory, remain caught in a mechanistic paradigm. The formulation of the GTSR offers a non-mechanistic approach to the understanding workings of the social world and the affective forces at work in non-linear politics and aesthetics.

Image and Text in Conceptual Art
Image and Text in Conceptual Art

Author: Eve Kalyva

Publisher: Springer

Published: 2017-06-29

Total Pages: 272

ISBN-13: 3319450867

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This book examines the use of image and text juxtapositions in conceptual art as a strategy for challenging several ideological and institutional demands placed on art. While conceptual art is generally identified by its use of language, this book makes clear exactly how language was used. In particular, it asks: How has the presence of language in a visual art context changed the ways art is talked about, theorised and produced? Image and Text in Conceptual Art demonstrates how artworks communicate in context and evaluates their critical potential. It discusses international case studies and draws resources from art history and theory, philosophy, discourse analysis, literary criticism and social semiotics. Engaging the critical and social dimensions of art, it proposes three methods of analysis that consider the work’s performative gesture, its logico-semantic relations and the rhetorical operations in the discursive creation of meaning. This book offers a comprehensive method of analysis that can be applied beyond conceptual art.