The Virtual Customer: A New Paradigm for Improving Customer Relations in Libraries and Information Services
The Virtual Customer: A New Paradigm for Improving Customer Relations in Libraries and Information Services

Author: Sueli Mara Soares Pinto Ferreira

Publisher: Walter de Gruyter

Published: 2006-05-19

Total Pages: 401

ISBN-13: 3598440170

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For several years the concept of "virtual client" or "virtual customer" has been part of the world of libraries and information services. This publication contains the proceedings of a satellite meeting on this topic, organized by the Management and Marketing Section of IFLA and held in Sao Paulo, Brazil in August 2004. It contains papers from more general points of views such as the democratization of access to digital information to more specific questions such as virtual libraries and new services, not forgetting user and librarian education, web site design, more specialized information, etc. The readers of these proceedings will find along these pages a very stimulating content which will guide them towards better services for virtual clients. Papers are presented in the original language of their presentation (Portuguese, French, Spanish and English) with summaries in these four languages.

Marketing Library and Information Services
Marketing Library and Information Services

Author: Dinesh K. Gupta

Publisher: Walter de Gruyter

Published: 2006

Total Pages: 448

ISBN-13: 9783598117534

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Marketing of library services has now been recognised as an essential agenda item for almost all kinds of libraries all over the world. As the term "marketing" has different meanings for different colleagues, the bundling of dozens of contributions from a truly international group of librarians is presented in this book, provides a broad scala on the topic. Therefore this book offers a useful tool for both working librarians and future librarians to understand vital issues relating to marketing of library and information services at the local, national and international level. The book is divided into six sections: Marketing concept: a changing perspective; Marketing in libraries around the world; Role of library associations; Education, training and research; Excellence in marketing; Databases and other marketing literature.

Marketing Library and Information Services II
Marketing Library and Information Services II

Author: Dinesh K. Gupta

Publisher: Walter de Gruyter

Published: 2013-06-25

Total Pages: 424

ISBN-13: 311028104X

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With contributions from library and information professionals (practitioners, researchers, faculty members, consultants, and others), Marketing Library and Information Services: A Global Outlook highlights a variety of exemplary LIS marketing practices and efforts from around the globe. The following broad topics are explored: changing marketing concepts; marketing library and information services in different countries; marketing library and information services in different kind of libraries; web-based LIS marketing, etc.

UNIMARC & Friends: Charting the New Landscape of Library Standards
UNIMARC & Friends: Charting the New Landscape of Library Standards

Author: Marie-France Plassard

Publisher: Walter de Gruyter

Published: 2008-12-19

Total Pages: 137

ISBN-13: 3598440340

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With the expansion of the World Wide Web during the last decade, libraries and their standards face an ever-complex environment, with new types, genres and forms of information resources. Changing information network structures and the emergence of new retrieval methods all play their roles. A three day conference was held in Lisbon, Portugal in March 2006, in order to review the current state of bibliographic standards and to discuss a number of questions in charting a future for their development.

Management, Marketing and Promotion of Library Services Based on Statistics, Analyses and Evaluation
Management, Marketing and Promotion of Library Services Based on Statistics, Analyses and Evaluation

Author: Trine Kolderup Flaten

Publisher: Walter de Gruyter

Published: 2008-11-03

Total Pages: 464

ISBN-13: 3598440227

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Rapid developments in information technology and media have resulted in increasingly diverse strategies for information retrieval by readers and users. The duty to cope with this phenomenon and to master the situation forms one of the biggest challenges facing libraries. In order to strengthen the awareness of the potential of tools for management and strategic planning, a two-day meeting was held under the auspices of IFLA's Management & Marketing Section in Bergen, Norway in August 2005. Managers of different types of libraries, researchers and educators from five continents shared their experiences with research methods, data collection, evaluation, performance measurement, best practice strategies and policies. This book contains their presentations in the form of full length articles.

Networking for Digital Preservation
Networking for Digital Preservation

Author: Ingeborg Verheul

Publisher: Walter de Gruyter

Published: 2006

Total Pages: 280

ISBN-13: 9783598218477

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General Analysis; Digital Repository; Preservation Strategies; Current Activities; Conclusion.

Information Literacy in Higher Education
Information Literacy in Higher Education

Author: Fabiola Cabra-Torres

Publisher: Springer Nature

Published: 2020-08-07

Total Pages: 125

ISBN-13: 3030500144

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This book presents an innovative theoretical and methodological approach to study information literacy in higher education contexts. While mainstream studies tend to see information literacy as a technical and universal process, this book proposes a theoretical and methodological framework to study information literacy from a sociocultural perspective, highlighting the importance of the social and cultural contexts in which information literacy develops. This situated approach demands that research data must be analysed in relation to the contexts in which they emerge, so the book proposes a research method based on the study of personal histories and stories, learning situations and intersubjective relationships to characterize the different information profiles of different information users. Adopting a multidisciplinary approach that combines contributions from educational research, psychology and information sciences, the authors first present a theoretical discussion to argue in favor of the sociocultural paradigm to study information literacy, then present their methodological proposal to observe informational competencies among higher education students, and finally present the results of an empirical study to identify different information literacy profiles among Latin American students and teachers. Breaking with the hegemonic paradigm in the field, Information Literacy in Higher Education – A Sociocultural Perspective provides useful and innovative tools to researchers working in different areas of the social sciences, such as education, psychology, linguistics and information sciences.

International Newspaper Librarianship for the 21st Century
International Newspaper Librarianship for the 21st Century

Author: Hartmut Walravens

Publisher: Walter de Gruyter

Published: 2008-12-19

Total Pages: 304

ISBN-13: 3598440200

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This volume consists of presentations at recent events of the IFLA Newspapers Section in Oslo 2005, Canberra 2005, Buenos Aires 2004, Shanghai 2004, Berlin 2003 and Cape Town 2003. It covers the variety and intensity of newspaper activities worldwide, emphasising both regional activities and current work in the fields of the preservation and digitisation of newspapers, and including reports on the ongoing US and UK projects. Another essential subject covered in this volume is the very complex issue of newspapers and copyright. This publication presents the current state of newspaper librarianship on all five continents. It reflects not only the remarkable progress made during recent years, but also the major challenges for the future.

Changing Roles of NGOs in the Creation, Storage, and Dissemination of Information in Developing Countries
Changing Roles of NGOs in the Creation, Storage, and Dissemination of Information in Developing Countries

Author: Steve W. Witt

Publisher: Walter de Gruyter

Published: 2008-11-03

Total Pages: 146

ISBN-13: 3598440243

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Non-governmental organizations (NGOs) are growing exponentially. In 1993, the Yearbook of International Organizations listed 16,000 internationally recognized NGOs. By 2004, this number was 63,000. With this increase comes a staggering growth in the activities and intellectual output of NGOs working on a local and international level. As the mission of both libraries and NGOs increasingly intersect, these organizations must collaborate to provide essential services that revolve around the creation, dissemination, and storage of information. This volume's eight essays focus on collaborative work between NGOs and libraries in the study and resolution of global issues ranging from AIDS to food security, and social transformation.

Newspapers of the World Online: U.S. and International Perspectives
Newspapers of the World Online: U.S. and International Perspectives

Author: Hartmut Walravens

Publisher: Walter de Gruyter

Published: 2009-03-13

Total Pages: 201

ISBN-13: 3598440235

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Digitisation has been a hot topic in newspaper librarianship for some years now; it came as a godsend for many bulky and space-consuming collections. The major part of this volume comprises the papers given at the international conference on newspaper digitisation held at the University of Utah, Salt Lake City (May 2006) and presents the state of the art, including experiences from current British and North American projects. This material is complemented by presentations from the World Library and Information Congress in Seoul (August 2006), focusing on the East Asian Newspaper situation.